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Date Created: 12/21/15
Brand Funding is Dead: Long Live Brand Funding st Friday 31 October, 2014 Speaker Details Tim Clucas: MC/Moderator Tim Clucas’ immense television experience has been gained from all sectors of the industry – in Australia and internationally, in production and development, both with broadcasters and independent producers. Launching his career as a newspaper journalist before moving into television in the 1970s, Tim’s greatest successes have been in developing, producing and managing the production of reality, lifestyle, light entertainment and information-‐based programs. That career has seen him sit on both sides of the TV fence , working with networks and independent production companies including Network Ten, FremantleMedia Australia (FMA), Beyond Productions, and the Nine Network. Tim has just completed four years with FMA as Director of Programming , where he was responsible for many exciting television formats that have struck a chord with Australian viewers. That diverse production slate included The X Factor, Celebrity Apprentice, Australia’s Got Talent, The Farmer Wants a Wife, Grand Designs Australia, Project Runway and Recipe to Riches. Tim is ‘gardening’ at the moment and looking forward to new challenges. Jason Franklin: Executive Director, MobiTV A highly experienced producer of commercial television programs, Jason's 24-‐year TV career spans an impressive spectrum of genres. Starting at Seven on the iconic drama series A Country Practice and Home and Away before moving to Nine. At Nine, he was Supervising Producer of the hugely successful personal finance series Money, and Senior Producer on over ten state and federal election night specials. In 2001, Jason joined marketing and advertising group STW as General Manager (then MD) of the first fully dedicated brand funded TV production company in Australia, before returning to Nine three years later to oversee numerous prime time programs including Burke’s Backyard and Renovation Rescue. In 2006, Jason joined Endemol Southern Star to develop and executive produce a wide-‐ranging slate of programs, including the critically acclaimed Face Painting with Bill Leak for the ABC. In 2009, Jason was appointed General Manager of Brand Entertainment at Endemol Australia, developing and producing nine ori ginal brand commissioned series for some of Australia’s biggest advertisers, including No Leave No Life – the first prime time brand funded series to be aired for three consecutive years and winner of a Gold Media Federation Award. Jason left Endemol Australia earlier this year and is now launching a joint venture with Deluxe Asia-‐ Pacific that will deliver high quality brand funded programming across all media platforms. The JV has already been commissioned to produce a new series for one of Australia’s largest companies, with the program slated to TX in mid -‐2015. 1 Adrian Swift: Head of Content, ABC TV Adrian Swift is one of Australia's most experienced media executives covering everything from newspapers to television, terrestrial to multichannel, product ion to senior board level executive responsibility. Swift has recently taken up the role of Head of Content and Creative Development at the ABC where he leads the team of Content Heads in developing and commissioning ABC content across all genres. In his p revious role as Director of Development and Digital at Nine, Swift led the network’s integrated digital content strategy and delivered highly successful series such as The Voice, Big Brother and Celebrity Apprentice. Along with two partners, Adrian founded and sits on the board of etv, the UK's top branded media, production and strategy company. Prior to working in the UK for a decade, Adrian spent many years in both commercial and public television in Australia including two stints at SBS, and many years as both a presenter and producer before joining Getaway as its founding producer and later Executive Producer. Beverley McGarvey: Chief Programming Officer, Network Ten Beverley McGarvey's international television experience has seen her work in some of the world's most vibrant and interesting TV markets, starting in Ireland and the UK, moving to New Zealand and currently holding the role of Chief Programming Officer at Network Ten, one of Australia's leading free -‐to-‐air broadcasters. As Chief Programming Officer, Beverley oversees a number of departments, including production, development, acquisitions and program scheduling. Beverley has been part of Ten's strategy of targeting viewers aged 25 – 54 who are young at heart with programs such as MasterChef Australia, The Project and Offspring. She was also instrumental in developing Australia's newest digital channel, Eleven, which launched in January 2011. Beverley joined Network Ten in 2006 from TV3 in New Zealand, where she was Director of Programming from 2004. Prior to that, she spent four years as Head of Program Scheduling and Promotions for TV3 Ireland. Earlier in her career, Beverley worked for ITV's Meridian Television in Southampton, having begun her career in 1994 as a program researcher fo r UTV. 2 Duane Hatherly: Director of Production & Head of LifeStyle Channels , Foxtel Networks Australia Duane Hatherly began his career with Foxtel in July 1996, shortly after the company began operations. His tenure has seen him work across many broad cast divisions, including graphics, creative services, production and channel management. He was appointed to the role of Channel Manager for FOX8 in September 2004 and led the channel to top-‐rating success. Over the years he has managed numerous channels including Bio, Arena, The Comedy Channel and 111 HITS. Following the merge of Foxtel and Austar in 2012, Duane was appointed to the role of GM of LifeStyle Channels and Head of Production. Production responsibilities expanded to encompass all of Foxtel’s un-‐scripted programming across the key genres – and in GM terms, the LifeStyle group is home to some of the most active and profitable channels. Some highlights in overseeing production include many series of Australia’s Next Top Model, Project Runway Australia, Dating in the Dark Australia, Rove LA, Football Superstar and Cricket Superstar , plus Grand Designs Australia, Selling Houses Australia, Location, Location, Location Australia, River Cottage Australia, Paddock to Plate, Village Vets, Coast Austral ia and Aussie Pickers, along with a couple of recent hits in The Recruit and The Real Housewives of Melbourne. Hamish Turner: Director of Acquisitions, Nine Network Australia After studying a Bachelor of Arts, specialising in Visual Culture, Hamish spent two years in the UK before returning to Australia to take up a role in Channel Nine’s Melbourne Sales department. His studies in Australian film and television prepared him for the position of Programming Executive before relocating to Channel Nine in Sy dney to work with the Programming department during the introduction of the multi-‐channels. Hamish went on to become Director of Programming for Gem before also taking on GO! and then moving up to Digital Programming manager working across both GEM and GO! – the No.1 multichannel in the country. He is a member of Nine’s Executive Development Team as well as the Executive Programming and Scheduling Team and he recently become the Director of Acquisitions. 3 Brian Gallagher: Executive Director, Context Media Brian is currently Executive Director of Context Media, a data driven transmedia production business launched earlier this year. Brian has 30 years in the broadcast and content industries and has been an innovator and an agent of change in his field. His motivation is driving innovation to successfully commercial outcomes. Brian enjoys the label “disruptor”. He is a media executive with strong commercial and technical experience, having worked across content and production disciplines, pioneered adver tiser integration and branded content with Australian Free to Air networks and Pay TV. Prior to Context Media Brian was CEO of Australia’s largest independent digital advertising sales network, Ignite Media Brands, a joint venture between CBS, NBC, Sony and Viacom. In 2005 he launched Full Circle Entertainment Pty Ltd, a pioneer in the field of branded content, which negotiated funding and handled production for up to 300 hours per year of branded programming, including the successful Ready Steady Cook fr anchise in partnership with Southern Star Endemol and Network Ten. Prior to these roles Brian was predominantly a television advertising executive, rising through the ranks from sales executive, state sales manager, National Sales and Marketing Manager to Managing Director. Before launching Full Circle Brian was National Strategy and Development Manager for Network Ten Sales. Henry Tajer: Global Chief Operating Officer, IPG Mediabrands, Executive Chairman, IPG Mediabrands Australia IPG Mediabrands in Australia is a full service marketing communications business with more than 600 people and offices in Brisbane, Canberra, Melbourne, Perth, Adelaide and Sydney. Many entities operate under the Mediabrands umbrella including: major media communications agencies Initiative, UM and BPN; barter company Orion; intelligence and investment specialist MagnaGlobal; search specialist Reprise Media; social media agency Society; analytics business Anomaly; digital and creative agency Airborne; sponsorship, activations and content specialist Ensemble; Cadreon, an independent online performance platform; and Mnet, a full-‐service mobile solutions firm. Henry’s primary professional interests are the development of the people and skill sets within the IPG Mediabrands and leveraging those skills to create effective solutions for clients that deliver true business returns. Outside work Henry most enjoys his family life and keeping a high level of fitness through regular exercise. He also sits on a number of external b oards that focus on charity and youth development. 4 Sonja Simec: Sponsorship Manager, Seven Network Sonja has ten years’ experience in connecting brands with content and advertising from strategy, sales and brand management. For the past eight years, s he has developed and executed client partnerships from pitch to post for Seven West Media. In the last three years as Sponsorship Manager, she has partnered brands such as Coles, Hyundai, Optus and McDonald’s with The X Factor, My Kitchen Rules, Dancing wi th the Stars and House Rules and was a finalist in the Festival of Global Media Awards, Switzerland , as best contribution to a campaign by a Media Owner. Steve Weaver: Network Director of Research, Nine Network Australia Steve Weaver’s career spans 25 years and has seen him specialising in the Australian advertising and media research arena. Steve commenced his career with AC Nielsen, working on custom research projects within the government sector before transitioning to the commercial research division where he specialised in managing BASES, Nielsen’s New Product Volumetric Forecasting Tool. He spent time at Millward Brown, focusing on Brand Tracking, Reach and Frequency Modelling and Creative Copy Testing. Steve spent time with Television Au dience Measurement Contractor AGB, broadening his media research and the specialist are a of Audience Measurement before transitioning to the Nine Network as the Program Research Manager before promotion to Director of Research. With the public listing o f Nine Entertainment Co., and the buyout of digital JV Ninemsn, Steve has now taken on research responsibilities for the broader group. Here he oversees the research function for all NEC businesses, including Nine’s free -‐to-‐air channels, Nine, GO! and GEM, NEC’s digital businesses such as MI9 and JV Daily Mail Australia, third party relationships with commercial partners such as Microsoft and Bauer Magazines and close liaison with other NEC business units such as Ticketek and Nine Rewards. 5 Steve actively researches the converging media world on topics such as the development of future TV content on mobile screens, SVOD and AVOD ventures such as 9Jump -‐in and StreamCo (a JV between NEC and Fairfax), and advertising research , particularly the value of conten t sponsorship and cross-‐platform brand ROI. In 2012, Steve established Ninelab, Nine Entertainment Co’s in -‐house media-‐lab, which is Australia’s first dedicated, broadcast-‐supported media research facility , and is currently building out a dedicated research panel called Nine Nation that will measure cross -‐platform media consumption. Steve is a Board Member of OzTAM, Australia’s TV industry ratings group, and an Alt Director of the IAB and a Full Member of The Australian Market and Social Research Society. Perry Smith: Founder/CEO, brand new media Perry is a seasoned media professional with a history of creating and operating dynamic media companies. Leading change in integrated media communications and digital broadcasting , Perry is the founder of Australia’s largest brand funded content business, brand new media. Today the business has a significant global footprint, with offices operating across Australia, South east Asia, US and Europe. Perry has proven to be a highly effective leader, successfully operating in both public and private companies, with a track record for delivering financial results through effective management, established industry relationships, and entrepreneurial drive. He has secured long term relationships with key global media co mpanies, including Seven Network, TVNZ, Network 10, MTV, and STAR TV, and has created innovative content and digital channels for some of the world’s leading brands, including Tesco, Coles, Toyota, Corona, and Fairprice. 6 Shelby Craig: Creative Director, MediaCom Beyond Advertising Shelby is creative director of MediaCom’s content marketing arm MediaCom Beyond Advertising where he’s lead award winning campaigns for clients such as Westpac, Foxtel, Dell, Queensland Government, New South Whales Government, Berocca, EA Games and The Starlight Foundation. His focus is creating entertaining communications on behalf of brands that people genuinely want to engage with. Prior to joining MediaCom three-‐and-‐a-‐half years ago Shelby spent time in creative agencies such as McCann and several boutique shops in his native California. He also worked for several digital publisher startups, started his own travel magazine, had a career as a commercial and editorial photographer, worked various areas of commercial production and even spent some time shooting aerial photography out of helicopters. To date Shelby’s proudest career moment was receiving a prestigious silver pencil for his work on the Branded Television series Air Rescue. Outside of work Shelby is busy shooting travel and lifestyle stories, surfing and hanging at the park with his french bulldog Quinn. Craig Graham: Executive Producer, Fredbird Entertainment Craig Graham is recognised as one of Australia’s leading producers of factual content. Over the past 15 years, Craig has created, developed and produced over 160 hours of programming for the local free -‐to-‐air and pay television markets. A number of Craig’s productions have gone on to become leading international exports. In 2002, Craig wrote the bestselling children’s book, The Possum Thief, which led to the successful The Adventures of Dr Harry and Scarlet trilogy. In 2005, Craig was appointed Executive Producer, Nine Network Australia, responsible for a slate of wide -‐audience appeal documentaries, inc luding Border Security, Missing Person’s Unit, Crime and Justice, Fire 000 and Customs. In 2009, Craig formed Fredbird Entertainment to provide factual, lifestyle and children’s entertainment programming to the local and international markets. Recent titles include Zumbo, Once Upon A Time in Cabramatta, Air Rescue and The Embassy. 7 Tom Maynard: Managing Director Marquee Studios Tom Maynard has worked at the intersection of digital and television for over 15 years as a producer and manager of some of the of the biggest productions around the world , including Big Brother UK and Australia, English Premier League and MasterChef Australia. After working the past few years with FremantleMedia in the US, Tom has now come home to launch Marquee Studios, a d igital production and distribution agency that builds audiences for brands. Hugh Marks: Managing Director, Media Venture Partners Hugh is one of Australia's most respected and successful media executi ves working across broadcast, TV production and multi-‐ media production . He is the Managing Director of media strate gy and investment business MVP, was previously CEO of the Southern Star Group, Australia’s largest independent television production and distribution group, overseeing more than 500 hours of film and TV. He is also currently on the Board of Directors of Nine Entertainment Co, one of the market’s largest media groups. Hugh is recognised as a highly experienced and well regarded independent media executive and owns interests in a range of media businesses including RGM Artists, Wildbear Entertainment, The Media Tribe and Marquee Studios. 8 Angela Rapley -‐ Director of Content, PHD A branded content specialist who's worked in senior roles from both the production and agency perspectives, Angel a is now Director of Content at media agency PHD, since moving to Australia in 2013. Before joining PHD, Angela spent 2 years in Singapore as Mediacom’s Head of Content APAC working across 14 Asia Pacific markets, a portfolio of clients including Procter &Gamble, Shell, Dell, Audi and Coca Cola, and partnering with broadcasters, TV & digital production companies and digital platforms. Whilst in Asia she brokered and oversaw Freedom Riders Asia, a major advertiser-‐funded program for Shell Global on Fox Sports, shot across six Asian countries; Miss Country Girl, a P&G brand-‐funded prime-‐time reality show in Thailand; and the hugely successful Vietnam's Got Talent for P&G – the highest rating TV show in Vietnamese TV history. Angela worked for 16 years i n television in both the UK and her native Ireland, working initially in music programming as a presenter / reporter, then as a producer on topical / entertainment shows for UK channels including BBC, ITV, Sky One and Five, and on current affairs program s for Sky News in Westminster. She moved into the branded content arena 10 years ago, working on four UK branded TV channels on the Sky platform. She worked as Director of Program s on London TV and Deputy Director of Programs on Eat Cinema, a movie channel launched in association with the UK cinema industry. She has also produced and directed films for clients including Reebok, Barclays Global Retail Bank and US giant Salesforce. 9
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