Popular in Course
verified elite notetaker
Popular in Business
This 27 page Document was uploaded by an elite notetaker on Monday December 21, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 10 views.
Reviews for Bachelor-of-Science-in-Marketing-Management
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/21/15
Bachelor of Science in Marketing Management The Bachelor of Science in Marketing Management is a competency- based program that enables marketing and sales professionals to earn a Bachelor of Science degree. The B.S. in Marketing Management is great preparation for a variety of careers in marketing, promotion, and sales management. This program consists of twelve balanced areas of study (domains), WGU competency-based assessments, and a capstone project. BSMK Understanding the Competency-Based Approach Practically speaking, what does it mean when we say that WGU programs are competency- based? Unlike traditional universities, WGU does not award degrees based on credit hours or on a certain set of required courses. Instead, students earn their degrees by demonstrating their skills, knowledge, and understanding of important concepts through a series of carefully designed assessments. Progress through your degree program is governed, not by classes, but by satisfactory completion of the required assessments that demonstrate your mastery of the competencies. Of course, you will need to engage in learning experiences as you brush up on competencies or develop knowledge and skills in areas in which you may be weak. For this learning and development, WGU has a rich array of learning resources in which you may engage under the direction of your mentor. You will work closely with your mentor to schedule your program for completing the assessments. (We discuss assessments in much more detail later in this guide.) You will work closely with additional faculty members as you proceed through courses of study that are designed to lead you through the content you must master in order to pass individual assessments. The benefit of this competency-based system is that it makes it possible for people who are knowledgeable about a particular subject to make accelerated progress toward completing a WGU degree even if they lack college experience. You may have gained your skills and knowledge of a subject on the job, accumulated wisdom through years of life experience, or, indeed, took a course on a particular subject. WGU awards a degree to you based on the skills and knowledge that you possess and can demonstrate, not the number of credits you have on your transcript. Accreditation Western Governors University is the only university in the history of American higher education to have earned accreditation from four regional accrediting commissions. WGU's accreditation was awarded by (1) the Northwest Commission on Colleges and Universities, (2) the Higher Learning Commission of the North Central Association of Colleges and Schools, (3) the Accrediting Commission for Community and Junior Colleges of the Western Association of Schools and Colleges, and (4) the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges. The university’s accreditation status is now managed by the Northwest Commission on Colleges and Universities (NWCCU). The WGU Teachers College is accredited by the National Council for Accreditation of Teacher Education (NCATE). The nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE). The Health Informatics program is accredited by the Commission on Accreditation for Health Informatics and Information Management Education (CAHIIM). The Degree Plan The focus of your program is your personalized Degree Plan. The Degree Plan is a detailed blueprint of the learning resources and assessments that comprise your program. The length of your program depends on both the amount of new information you need to learn and the amount of time you plan to devote each week to study. BSMK © 2011 Western Governors University 11/4/14 2 Students will vary widely in the specific skills and information they need to learn. For example, some may be highly knowledgeable in a subject matter and would not need to engage in new learning opportunities. Others may find that portions of the program require completely new learning and that they may need to take an online class or participate in a study module to acquire the knowledge and skills needed to pass the program competencies in that area. Some individuals may be able to devote as little as 1520 hours per week to the program, while others may have more time. For this reason, you will complete pre-assessments to help your mentor form a profile of your prior knowledge and experience for use in creating your Degree Plan. WGU’s Mentoring Approach Our mentoring approach is a powerful component of the WGU educational experience. When you enroll at WGU, you will begin interacting with your personal mentor, course mentors, and support staff. Your mentor takes an active role and a personal interest in your success. Whether by e-mail or phone, your mentor will be your “point person” of communication throughout your program. Your mentor will help motivate you to work hard to complete your program. When you have questions or concerns, your mentor team will help you resolve them. You and your mentor will work together to evaluate your educational background, strengths, and weaknesses. With this analysis, your mentors will help determine in which areas you are already competent (and can move quickly to assessment) and areas you need to work on; this will become your personalized Degree Plan. Your mentor will direct you to the Courses of Study that contain the best learning resources for you (courses, texts, independent study modules, etc.) and are supported by course mentors that serve as your content experts for each area of study. As you proceed through your academic program, you and your mentor will determine when you are ready for the required assessments. If you are ready, your assessment will be scheduled. You will follow this same process as you proceed through each domain. Connecting with Other Mentors and Fellow Students As you proceed through your Degree Plan, you may also have direct contact with other faculty members. These communications can take a variety of forms, including participation in learning communities, office hours via the courses of study, and webinars. As a WGU student, you will have access to your own personal MyWGU Student Portal that will provide a gateway to courses of study, learning communities, and program communities where you will have interactions with faculty and other students. Courses of study and communities are specifically designed to support you as you develop competencies in preparation for your assessments through the utilization of threaded discussions, blogs, and chats that are guided by content experts. You will access your program community during the Education Without Boundaries introductory course to network with peers who are enrolled in your program and to receive continued support through professional enrichment and program-specific chats, blogs, and discussions. WGU also provides a Student Services Associate to help you and your mentor solve any special problems that may arise. Orientation The Orientation focuses on acquainting the student with WGU’s competency-based model, distance education, technology, and other resources and tools available for students. You will BSMK © 2011 Western Governors University 11/4/14 3 also utilize tutorials, message boards, online chats, and other activities to connect with other students in your program. This orientation is completed before you start your first term at WGU. Transferability of Prior College Coursework Because WGU is a competency-based institution, it does not award degrees based on credits but on demonstration of competency. However, if you have completed college coursework at another accredited institution, you may have your transcripts evaluated and may be able to have some lower-division or co-requisite assessments cleared. The guidelines for determining what will “clear” through transfer vary based on the degree program. The following guidelines generally apply: Upper-division degree requirements, notably in the domains that can be considered the degree major, cannot be cleared through prior college credit. Furthermore, WGU does not clear any requirements based on a student's professional experience and does not perform a "resume review" or "portfolio review" that will automatically clear any degree requirements. Degree requirements and transferability rules are subject to change in order to keep the degree content relevant and current. Remember, WGU's competency-based approach lets you take advantage of your knowledge and skills, regardless of how you obtained them. Even when you do not directly receive credit, the knowledge you possess may help you accelerate the time it takes to complete your degree program. Continuous Enrollment, On Time Progress, and Satisfactory Academic Progress WGU is a “continuous enrollment” institution, which means you will be automatically enrolled in each of your new terms while you are at WGU. Your terms are six months long. Longer terms and continuous enrollment allow you to focus on your studies without the hassle of unnatural breaks between the shorter terms that you would experience in a more traditional environment. At the end of every six-month term, you and your mentor will review the progress you have made and revise your Degree Plan for your next six-month term. WGU requires that students make measurable progress toward the completion of their degree programs every term. We call this On Time Progress – denoting that you are on track and making progress toward on time graduation. As full-time students, graduate students must enroll in at least eight (8) competency units each term, and undergraduate students must enroll in at least twelve (12) competency units each term. Completing at least these minimum enrollments is essential to On Time Progress and serves as a baseline from which you may accelerate your program. We measure your progress based on the assessments you are able to pass, not on your accumulation of credit hours or course grades. Every time you pass an assessment, you are demonstrating that you have mastered skills and knowledge in your degree program. For comparison to traditional grading systems, passing an assessment means you have demonstrated competency equivalent to a “B” grade or better. WGU has assigned competency units to each assessment so that we can track your progress through the program. A competency unit is equivalent to one semester credit of learning. Some BSMK © 2011 Western Governors University 11/4/14 4 assessments may be assigned three competency units while other assessments may be as large as 12 competency units. Satisfactory Academic Progress (SAP) is particularly important for financial aid students because you must make SAP in order to maintain eligibility for financial aid. We will measure your SAP quantitatively by reviewing the number of competency units you have completed each term. As full-time students, WGU graduate students must enroll in at least eight competency units each term, and undergraduate students must enroll in at least 12 competency units each term. In order to remain in good academic standing, you must complete at least 66.67% of the units you attempt – including any assessments you add to your term to accelerate your progress. Additionally, during your first term at WGU you must pass at least three competency units in order to remain eligible for financial aid. We know that SAP is complex, so please contact a Financial Aid Counselor should you have additional questions. Assessments Your Degree Plan will include the assessments needed to complete your program. To obtain your degree you will be required to demonstrate your skills and knowledge by completing the following assessments: Performance Assessments contain, in most cases, multiple scored tasks such as projects, essays, and research papers. Performance assessments contain detailed instructions and rubrics for completing each task and are submitted in TaskStream, an online project management and grading tool. Objective Assessments are designed to evaluate your knowledge and skills in a domain of knowledge. Most objective assessments include multiple-choice items, multiple-selection items, matching, short answer, drag-and-drop, and point-and-click item types, as well as case study and video-based items. As previously mentioned, we have assigned competency units (CUs) to each assessment in order to measure your academic progress. As an undergraduate student, you will be expected to enroll in a minimum of 12 competency units each term. A standard plan for the program, at 12 units per term, for a student who has no transfer units would look similar to the one on the next page. Your personal progress can be faster, but your pace will be determined by the extent of your transfer units, your time commitment, and your determination to proceed at a faster rate. STANDARD PATH for BACHELOR OF SCIENCE in MARKETING MANAGEMENT Course Description CUs Term Organizational Behavior and Leadership 3 1 English Composition I 3 1 Foundations of College Mathematics 3 1 Principles of Management 4 1 BSMK © 2011 Western Governors University 11/4/14 5 English Composition II 3 2 Elements of Effective Communication 3 2 College Algebra 4 2 Geography 3 2 Fundamentals of Marketing and Business Communication 6 3 Marketing Applications 3 3 Integrated Natural Science 4 3 Integrated Natural Science Applications 4 4 Fundamentals of Business Law and Ethics 6 4 Introduction to Probability and Statistics 3 4 Legal Issues for Business Organizations 4 5 Principles of Accounting 3 5 Literature, Arts and the Humanities 2 5 Literature, Arts and the Humanities: Analysis and Interpretation 2 5 Reasoning and Problem Solving 3 5 Ethical Situations in Business 3 6 Microeconomics 3 6 Macroeconomics 3 6 Quantitative Analysis for Business 6 6 Global Business 3 7 Information Systems Management 3 7 Managerial Accounting 3 7 Finance 3 7 Marketing Management Concepts 12 8 Marketing Management Tasks 6 9 Project Management 6 9 Business Marketing Management Capstone Project 4 10 In this example, the program will take ten terms for the student to complete. The standard path shown above lists the courses of study (assessments) and the associated competency units by term. The Degree Plan will include greater detail about the courses of study, including the assessments and their associated standard learning resources. Learning Resources You will work with your mentor to select the various learning resources needed to prepare for the required assessments. In most cases, the learning materials you will use are independent learning resources such as textbooks, e-learning modules, study guides, simulations, virtual labs, and tutorials. WGU works with dozens of educational providers, including enterprises, publishers, training companies, and higher educational institutions to give you high quality and effective instruction that matches the competencies that you are developing. The cost of many learning resources is included in your tuition, and you can enroll directly in those through your Degree Plan as your mentor has scheduled them. Some resources (e.g., many textbooks) are not covered by your tuition, and you will need to cover those costs separately. WGU has excellent bookstore and library arrangements to help you obtain the needed learning resources. BSMK © 2011 Western Governors University 11/4/14 6 Changes to Curriculum WGU publishes an Institutional Catalogue, which describes the academic requirements of each degree program. Although students are required to complete the program version current at the time of their enrollment, WGU may modify requirements and course offerings within that version of the program to maintain the currency and relevance of WGU’s competencies and programs. As these changes are implemented, WGU will ensure that the length of the student’s degree program (i.e., total competency unit requirements) will not increase and that competency units already earned will be applied to the updated program version. When program requirements are updated, students returning from term break or returning after withdrawal from the University will be expected to re-enter the updated version of the program. Areas of Study Within the Bachelor of Science, Marketing Management Program The WGU Bachelor of Science, Marketing Management program content is based on the knowledge and skills that provide expertise in the areas of marketing, promotion, and sales management. The emphasis of the Marketing Management program is to develop marketing professionals with a wide range of marketing expertise in strategic marketing, product management, promotion, pricing, distribution, sales, and other areas. It prepares students for multiple career options in sales and marketing. The following section includes the areas of study in the program, which are then followed by their associated courses, and in some cases, the sample learning resources that have recently been used to help students gain the competencies needed to pass the assessments in the course. Your specific learning resources and level of instructional support will vary based on the individual competencies you bring to the program and your confidence in developing the knowledge, skills, and abilities required in each area of the degree. Please note that the learning resources included in the following sections are sample resources that will vary based on your own Degree Plan and the resources current at the time you enroll in the program. The Degree Plan and learning resources are dynamic, so you need to review your Degree Plan and seek the advice of your mentor regarding the resources before you purchase them. Leadership and Management Organizational Behavior and Management This course explores how to lead and manage effectively in diverse business environments. Students are asked to demonstrate the ability to apply organizational leadership theories and management strategies in a series of scenario-based problems. It covers the following competencies: The graduate can describe the effects of specified influences on individual behavior. The graduate can recommend appropriate principles or techniques for guiding the development of a group. The graduate can determine which type of team and team leadership should be used to accomplish a task or project. BSMK © 2011 Western Governors University 11/4/14 7 The graduate analyzes the culture within an organization to determine how to work effectively within that organization. The graduate can analyze leadership theories, methods, and tools in given situations and select the appropriate behavior of the leader. The graduate can develop and recommend how to implement effective performance- evaluation processes. Organizational Behavior and Leadership Proctored, computer-based objective exam Sample Learning Resources: VitalSource provides an e-text version of the following text: Robbins, S. P., & Judge, T. A. (2012) Organizational behavior (15th ed.) Prentice Hall. ISBN-13: 9780132834872. (e-text, cost of this resource is included in tuition and fees) SkillSoft modules provide text, video and exercises to help increase knowledge in Leadership and Organizational Behavior. Principles of Management This course addresses strategic planning, total quality, entrepreneurship, conflict and change, human resource management, diversity, and organizational structure. It covers this competency: The graduate can explain the strategic planning process. Principles of Management Proctored, computer-based objective exam Sample Learning Resources: VitalSource provides e-text versions of the following texts: Bateman, T., & Snell, S. (2010). Management: Leading & collaborating in the competitive world (9 ed.). New York: McGraw-Hill Publishing. ISBN: 9780078137242. (e-text, cost of this resource is included in tuition and fees) SkillSoft modules provide text, video and exercises to help increase knowledge in Management and Human Resource Management. General Education English Composition I This course introduces learners to the types of writing and thinking that is valued in college and beyond. Students will practice writing in several genres and several media, with emphasis placed on writing and revising academic arguments. It covers the following competencies: The graduate applies appropriate grammatical rules, sentence structure, and writing conventions. BSMK © 2011 Western Governors University 11/4/14 8 The graduate selects appropriate rhetorical strategies that improve writing and argumentation. The graduate appropriately uses a given writing style. The graduate uses appropriate writing and revision strategies The graduate integrates credible and relevant sources into written arguments. The graduate composes an appropriate narrative for a given context. The graduate composes an appropriate argumentative essay for a given context. English Composition I Performance assessment that includes writing Foundations of College Mathematics This course focuses on basic numeracy and calculation skills, basic algebra skills, basic geometry principles, and basic data and probability skills. It covers the following competencies: The student utilizes the operations, processes, and procedures of basic numeracy and calculation skills to solve quantitative problems in arithmetic and basic algebra. The student applies the operations, processes, and procedures of basic algebra to solve quantitative problems. The student utilizes the operations, processes, and procedures of basic geometry and measurement to solve problems in mathematics. The graduate evaluates quantitative data by interpreting statistical and graphic representations and solves basic probability problems. Foundations of College Mathematics Proctored, computer‐based objective exam Sample Learning Resources: MyFoundationsLab in MyLabsPlus. This online interactive system allows students to move at their own pace as they work through the content to develop quantitative literacy skills. English Composition II English Composition II introduces learners to research writing and thinking that are valued in college and beyond. The Composition II course at WGU should be seen as a foundational course designed to help undergraduate students build fundamental skills for ongoing development in writing and research. Students will complete an academic research paper. This course covers the following competencies: The graduate evaluates the quality, credibility, and relevance of evidence in order to integrate evidence into a final research paper. The graduate applies steps of the writing process appropriately to improve quality of writing. The graduate composes an argumentative research paper. BSMK © 2011 Western Governors University 11/4/14 9 English Composition II Performance assessment that includes writing Elements of Effective Communication Elements of Effective Communication introduces learners to elements of communication that are valued in college and beyond. Materials are based on five principles: being aware of your communication with yourself and others; using and interpreting verbal messages effectively; using and interpreting nonverbal messages effectively; listening and responding thoughtfully to others, and adapting messages to others appropriately. This course covers the following competencies: The graduate applies foundational elements of effective communication. The graduate applies appropriate communication strategies in interpersonal and group contexts. The graduate demonstrates effective presentational communication strategies in a given context. Elements of Effective Communication Proctored, computer-based objective assessment Application of Effective Communication Performance assessment that includes writing College Algebra Understanding algebraic functions and their graphs as well as methods for solving equations and inequalities allows you to model real-world phenomena and solve problems. Engaging in this course will help you build these skills, as well as build a strong foundation in algebra for further mathematics courses you may complete for your degree program. Additionally, this course aims to help you build your problem-solving and critical-thinking skills, which can be used in any course, job, or situation. It covers the following competencies: The graduate uses properties of numbers to analyze and evaluate numeric and algebraic expressions. The graduate solves equations and inequalities and applies them to model data and solve problems. The graduate analyzes and interprets functions using multiple representations. The graduate solves polynomial and rational functions and applies them to model data and solve problems. The graduate solves exponential and logarithmic functions and applies them to model data and solve problems. The graduate analyzes and solves systems of linear equations. College Algebra Proctored, computer-based objective assessment BSMK © 2011 Western Governors University 11/4/14 10 Geography This course focuses on fundamentals of geography, places and regions, physical and human systems, and the environment. It covers the following competencies: The graduate will describe and discuss the basic concepts of geography. The graduate can describe and discuss places and regions. The graduate will describe and discuss physical systems. The graduate will describe and discuss human systems. The graduate will describe and discuss the environment. Geography Proctored, computer-based objective exam Sample Learning Resources: An e-text version of the following text: Bergman, E., & Renwick, W. H, (2008). Introduction to geography: People, places and environment (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN-13: 9780132238991. (e-text, cost of this resource is included in tuition and fees) Integrated Natural Sciences Integrated Natural Sciences explores the natural world through an integrated perspective and helps students begin to see and draw numerous connections among events in the natural world. Topics include the universe, the Earth, ecosystems and organisms. Students apply scientific concepts in the examination of natural science fundamentals. This course covers the following competencies: The graduate recognizes and analyzes various natural phenomena and applies natural science methods and approaches to these natural phenomena. The graduate examines fundamental concepts and theories in the natural sciences. The graduate analyzes the organization, interactions, and predictable processes of the universe. The graduate identifies and analyzes the organization, interactions, and processes of the Earth. The graduate analyzes the components, organization, interactions, and processes of ecosystems. The graduate recognizes and applies underlying principles of matter and chemical reactions to analyze the structure, organization, interactions, and processes of organisms. Integrated Natural Sciences Proctored, computer-based objective assessment Integrated Natural Sciences Applications Performance assessment BSMK © 2011 Western Governors University 11/4/14 11 Introduction to Probability and Statistics This course covers the following competencies: The graduate evaluates categorical and quantitative data using appropriate numerical measures and graphical displays. The graduate evaluates the relationship between two variables through the creation and interpretation of numerical summaries and visual displays. The graduate evaluates the sampling methods used in studies including the effect they have on conclusions that can be made. The graduate designs and conducts observational studies, controlled experiments, and surveys to explore population characteristics. The graduate applies theoretical or empirical probability to a situation to quantify uncertainty. The graduate determines the probability of events using simulations, diagrams, and probability rules. Introduction to Probability and Statistics Proctored, computer-based objective assessment Literature, Arts, and the Humanities These courses focus on content, concepts, terminology, methodology, models, and issues within and across the disciplines of the humanities. They cover the following competencies: The graduate recognizes various creative, philosophical, and linguistic artifacts and events in the humanities and applies approaches and methods of the humanities to address them. The graduate examines concepts and modes of expression in human imagination, values, and emotions. The graduate recognizes and analyzes relationships within the disciplines of the humanities; and how themes and concepts connect across individual disciplines of the humanities. The graduate recognizes and analyzes the interaction and integration of the humanities with cultures, and how specified cultural attitudes change over time. The graduate examines the characteristics, historical origins, and roles of ethics and belief systems in human cultures, and applies this knowledge to explain human behavior. The graduate recognizes and defines concepts from the visual and performing arts, identifies and defines media and processes, and applies these concepts and knowledge in evaluating works of art. Literature, Arts, and the Humanities Proctored, computer-based objective exam BSMK © 2011 Western Governors University 11/4/14 12 Literature, Arts, and the Humanities: Analysis and Interpretation Performance assessment that includes subjective and objective analysis and interpretation in the humanities Sample Learning Resources: Humanities provided by MindEdge. This online interactive module system allows students to move at their own pace as they develop competency. WGU Library E-Reserves provides the following article: Rachels, J. & Rachels, S. (2007). The elements of moral philosophy (5th ed.). New You: McGraw-Hill. ISBN: 978-0073125473 (article, cost of this resource is included in tuition and fees) Collegiate Level Reasoning and Problem Solving This course includes topics in problem identification and clarification, planning and information gathering, identifying assumptions and values, analysis and interpretation of information and data, reaching well-founded conclusions, and identifying the role of critical thinking in the disciplines and professions. It covers the following competencies: The graduate analyzes open-ended problems by learning about the problem and evaluating the accuracy and relevance of different perspectives on the problem. The graduate evaluates different sources representing a range of perspectives on a problem in order to weigh the implications and consequences of different solutions to the problem. The graduate identifies internal and external biases and assumptions related to a problem, and evaluates the influence and validity of these biases and assumptions. The graduate synthesizes information to understand a problem’s complexities and potential solutions, and then evaluates the reasoning and evidence in support of these different solutions. The graduate logically brings together information to arrive at a viable solution to a problem, and then clearly and accurately communicates the results. The graduate recognizes the value of critical thinking in identifying and understanding the underlying structures of the disciplines and professions. Reasoning and Problem Solving Proctored, computer-based objective exam Sample Learning Resources: Collegiate Level Reasoning and Problem-Solving Skills provided by MindEdge. This online interactive module system allows students to move at their own pace as they develop competency and includes an e-text version of the following text: Paul, R., & Elder, L. (2006). Critical thinking: Tools for taking charge of your learning and your life (2nd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN 0- 13-114962-8. (e-text, cost of this resource is included in tuition and fees) BSMK © 2011 Western Governors University 11/4/14 13 Marketing and Communication Fundamentals of Marketing and Communication This course addresses the topics of effective business communication and marketing principles, including variables in the marketing environment, consumer behavior and marketing, market opportunities, marketing strategies and plans. It covers the following competencies: The graduate makes marketing decisions within the constraints imposed by variables within the marketing environment. The graduate can identify how consumer behavior affects marketing. The graduate analyzes market information and marketing techniques in terms of how they impact market opportunities. The graduate utilizes different components of each element of the marketing mix to develop marketing strategies. The graduate can create a marketing plan. The graduate correctly applies principles of effective communication in given business situations. The graduate determines appropriate uses for specified types of organizational communication. Fundamentals of Marketing and Business Communications Proctored, computer-based, objective assessment Sample Learning Resources: Flat World Knowledge provides an e-text version of the following text: Tanner, J.F, Jr., Raymond, M.A., McLean, S. (2011). Principles of marketing and business communication (Version 1.0.1). Irvington, NY: Flat World Knowledge. (cost of this resource is included in tuition and fees) VitalSource provides e-text versions of the following texts: Boone, L. E., & Kurtz, D. L. (2009). Contemporary marketing (14th ed.). South- Western/Cengage Learning. ISBN-13: 978-0324582031. (cost of this resource is included in tuition and fees) Bovee, C. L., & Thill, J. V. (2010). Business communication today (10 ed.). Upper Saddle River, NJ: Pearson. ISBN 978-0-13815539-9. (cost of this resource is included in tuition and fees) Marketing Applications This course allows students to apply their knowledge of core marketing principles by creating a comprehensive marketing plan. Their plan will apply their knowledge of the marketing planning process, market analysis, and the marketing mix (product, place, promotion, and price). It covers the following competency: The graduate can create a marketing plan. BSMK © 2011 Western Governors University 11/4/14 14 Marketing Applications Performance assessment Sample Learning Resources: Flat World Knowledge provides an e-text version of the following text: Tanner, J.F, Jr., Raymond, M.A., McLean, S. (2011). Principles of marketing and business communication (Version 1.0.1). Irvington, NY: Flat World Knowledge. (cost of this resource is included in tuition and fees) VitalSource provides e-text versions of the following texts: Boone, L. E., & Kurtz, D. L. (2009). Contemporary marketing (14th ed.). South- Western/Cengage Learning. ISBN-13: 978-0324582031. (cost of this resource is included in tuition and fees) Business Law and Ethics Fundamentals of Business Law and Ethics This course prepares students to have an understanding of business law and ethics. Topics include contractual relationship, government regulation of business, dispute resolution, labor and employment law, the Sarbanes-Oxley Act, and ethical issues in business. It covers this competency: The graduate can determine whether a contractual relationship exists and meets legal requirements. Fundamentals of Business Law and Ethics Proctored, computer-based objective assessment Sample Learning Resources: VitalSource provides e-text versions of the following texts: Beatty, J. F., & Samuelson, S. S. (2006) Business law and the legal environment (4th ed.). Mason, OH: South-Western/Cengage Learning. ISBN-13: 978-0324303971. (cost of this resource is included in tuition and fees) Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2008) Business ethics: Ethical decision making and cases (7th ed.). Boston, MA: South-Western/Cengage Learning. ISBN-13: 9780618749348. (cost of this resource is included in tuition and fees) Legal Issues for Business Organizations This course addresses labor and employment laws found in common business scenarios. Students will analyze examples of various business activities to learn whether they violate specific labor and employment laws. It covers the following competencies: The graduate can select the appropriate form of organization for a business. The graduate can determine whether business activities in a given situation violate specific labor and employment laws. BSMK © 2011 Western Governors University 11/4/14 15 Legal Issues for Business Organizations Performance assessment Sample Learning Resources: Flat World Knowledge provides the following e-text: Lau, T., & Johnson, L. (2011). The legal and ethical environment of business. Irvington, NY: Flat World Knowledge. ISBN:978-1-936126-59-0. (cost of this resource is included in tuition and fees) Ethical Situations in Business This course explores various scenarios in business and helps students learn to develop ethical and socially responsible courses of action. Students will also learn to develop an appropriate and comprehensive ethics program for a business venture. It covers the following competencies: The graduate can determine ethical and socially responsible courses of action in a given business situation. The graduate can develop an appropriate and comprehensive ethics program for a given business venture. Ethical Situations in Business Performance assessment Sample Learning Resources: VitalSource provides an e-text version of this text: Ferrell, O.C., Fraedrich, J., & Ferrell, L. (2009 Update). Business ethics: Ethical decision making and cases (7th ed.). Boston, MA: South-Western/Cengage Learning. ISBN-13: 9781439042816. (cost of this resource is included in tuition and fees) Accounting Principles of Accounting This course focuses on ways in which accounting principles are used in business operations. Students will learn about the basics of accounting, including how to use Generally Accepted Accounting Principles (GAAP), ledgers, and journals. Students will also be introduced to the steps of the accounting cycle, concepts of assets and liabilities, and general information about accounting information systems. This course also presents bank reconciliation methods, balance sheets, and business ethics. It covers the following competencies: The graduate analyzes the role of accounting and its applications in various fields. The graduate uses accounting principles to accurately record information, post and modify transactions, and prepare various forms used in accounting. The graduate analyzes accounting theory and why it is important in real-world situations. The graduate performs accounting tasks related to financial assets for businesses and individuals. BSMK © 2011 Western Governors University 11/4/14 16 The graduate performs accounting tasks related to financial liabilities for businesses and individuals. The graduate analyzes the use of accounting information systems for various business functions. Principles of Accounting Proctored, objective assessment. Sample Learning Resources: McGraw-Hill Connect provides an intensive training program with narrated slides, chapter quizzes, and study questions. It also includes an e-text version of the following text: Price, J. E., Haddock, M. D., & Farina, M. J. (2012). College accounting: Chapters 1- 30 (13th ed.). New York: McGraw-Hill. ISBN-13: 978-0-07-802527-3. (cost of this resource is included in tuition and fees) Managerial Accounting This course focuses on identifying, gathering, and interpreting information that will be used for evaluating and managing the performance of a business. Students will also study cost measurement for producing goods and services and how to analyze and control these costs. It covers the following competencies: The graduate assesses the key services and ethical considerations of managerial accounting in today's business environment. The graduate analyzes various cost classifications and the importance of cost management in managerial accounting. The graduate evaluates the suitability and effectiveness of job-order and process costing systems for various business situations. The graduate analyzes various approaches to cost management and decision-making based on cost behavior. The graduate determines the impact of changes on business finances through cost- volume-profit analyses. The graduate integrates best practices into the development of master budgets that support successful business operations. The graduate integrates best practices for flexible budget planning and accounting for overhead variances. The graduate evaluates costs and benefits of alternatives to make informed business decisions using accounting data. The graduate evaluates investment proposals to make informed decisions about capital budgeting. The graduate evaluates business performance through the appropriate documentation of financial activities. The graduate evaluates the financial strength of organizations. BSMK © 2011 Western Governors University 11/4/14 17 Managerial Accounting Proctored, objective assessment. Sample Learning Resources: McGraw-Hill Connect provides an intensive training program with LearnSmart modules or narrated presentations, interactive exercises and problems, and chapter quizzes. It also includes an e-text version of the following text: Wild, J.J., & Shaw, K.W. (2012). Managerial accounting (3 ed.). New York: McGraw- Hill. ISBN-13: 978-0-07-811084-9. (cost of this resource is included in tuition and fees) Introduction to Accounting: The Language of Business provided by BYU. This multiple session audio-video series provides instruction in a lecture format for students who need to build a more solid foundation in accounting principles. Economics Microeconomics The purpose of the course is for students to develop a logical, conceptual, and analytical understanding of microeconomic principles. This course introduces foundational economic principles, such as opportunity costs, supply, and demand. However, the course primarily focuses on microeconomic principles, including efficiency and fairness in markets, government actions and their impacts, the decisions made by consumers and producers, different market structures from perfect competition to monopoly, and factor markets and income distribution. This course covers the following competencies: The graduate analyzes the economic way of thinking. The graduate explains how free and competitive markets allocate resources efficiently through the interaction of supply and demand. The graduate evaluates the different effects caused by changes in supply and demand conditions. The graduate understands the models used by economists and identifies how efficient production decisions are made in an environment of scarcity. The graduate evaluates the impact of government actions in markets on efficiency and fairness. The graduate analyzes the impacts of taxes on consumers, producers, employers, and workers. The graduate evaluates the benefits and costs of international trade. The graduate assesses the provision and importance of public goods. The graduate evaluates methods of efficiently dealing with negative externalities. The graduate determines how rational consumers make choices to maximize their satisfaction. The graduate analyzes a firm’s short-run and long-run costs. BSMK © 2011 Western Governors University 11/4/14 18 The graduate analyzes decisions made by a firm operating in perfectly competitive markets. The graduate analyzes the behavior of a monopoly. The graduate evaluates how firms in monopolistic competition and oligopoly determine their profit-maximizing strategies. The graduate evaluates the way factor markets determine a society’s distribution of income. Microeconomics Proctored, computer-based objective assessment Sample Learning Resources: Pearson provides e-text versions of the following text: Bade, R., & Parkin, M. (2013). Foundations of microeconomics (6 ed.). Boston: Pearson. ISBN: 13-978-0-13-283088-1; 10-0-13-283088-4 Person’s MyEconLab for MicroEconomics Macroeconomics This course introduces foundational concepts of economic principles, such as opportunity costs, supply, and demand. The course focuses on primary macroeconomic principles, including measurement, money economy in the long-run, macroeconomic fluctuations, and policy issues. In this course, real world examples are presented that apply theory to practice, demonstrating the relevance of macroeconomic thought. This course covers the following competencies: The graduate analyzes the economic way of thinking The graduate explains how free and competitive markets allocate resources efficiently through the interaction of supply and demand The graduate explains conditions that affect the efficient allocation of scarce resources The graduate explains the measurements of gross domestic product and inflation as key indicators of aggregate economic performance The graduate explains the significant relationship between employment and output in the short- and long-runs The graduate analyzes the differences in growth rates over time and between economies The graduate analyzes the effect of government budgets on the economy The graduate identifies key components of the U.S. monetary system The graduate analyzes changes in the supply of and demand for money The graduate explains how changes in aggregate supply and aggregate demand result in business cycles The graduate analyzes economic policy using the aggregate expenditure multiplier BSMK © 2011 Western Governors University 11/4/14 19 The graduate analyzes the relationship between inflation and unemployment in the short-run The graduate analyzes the supply and demand effects of fiscal policy on employment and gross domestic product The graduate explains the objectives and tools of the Federal Reserve’s monetary policy The graduate analyzes the effects of government policies in international markets Macroeconomics Proctored, computer-based objective assessment Sample Learning Resources: Pearson provides e-text versions of the following texts: th Bade, R., & Parkin, M. (2013). Foundations of macroeconomics (6 ed.). Boston: Pearson. ISBN: 13-978-0-13-283100-0; 10-0-13-283100-7 Bade, R., & Parkin, M. (2013). Foundations of microeconomics (6 ed.). Boston: Pearson. ISBN: 13-978-0-13-283088-1; 10-0-13-283088-4 (Chapters 5 & 6) Pearson’s MyEconLab for MacroEconomics Global Business This course provides an introduction to global business. The advantages of global production and the benefits of trade are explored as critical aspects of global business. Factors that influence global business such as transparency, geography, corruption, intellectual property protections, outsourcing and off-shoring, operation management, and generally accepted accounting principles are examined. Additionally, this course considers various economic ideologies including trade policies, sustainability, regional integration blocs, balance of payments, standardization and adaptation, and stateless corporations. Finally, consideration is given for components of culture, the relationship between ethics and economic progress, entry strategies in emerging market economies, and the sequence for developing and managing products in international markets. This course provides a basic conceptual framework for global business; presenting students with both theory and empiric observations of global business in action. This course covers the following competencies: The graduate explains factors that influence sustainable globalization. The graduate analyzes how trade influences societies, businesses, consumers, and governments. The graduate discusses economic integration as it pertains to global geographic regions. The graduate explains how international monetary systems and markets function. The graduate explains how culture influences global business practices. The graduate explains how various political and legal systems affect international business. The graduate identifies ethical global business practices. BSMK © 2011 Western Governors University 11/4/14 20 The graduate identifies strategies for entering and operating within global business markets. The graduate identifies strategic approaches for controlling business operations. The graduate describes organizational structure for global business. The graduate explains how culture and regulatory factors affect global human resource management. The graduate analyzes strategies for marketing international products. The graduate describes how products are produced globally. The graduate explains how exchange rates affect global business. The graduate analyzes the effect of taxes on global business practices. Global Business Proctored, computer-based objective assessment Sample Learning Resources: Cengage provides e-text versions of the following text: Gaspar, J.E., Arreola-Risa, A., Bierman, L., Hise, R.T., Kolari, J.W., & Smith, L.M. st (2014). Introduction to Global Business (1 ed.). ISBN-10: 1285515609, ISBN- 13: 9781285515601 Quantitative Analysis for Business Quantitative Analysis for Business This course explores various decision-making models, including simulation models, linear programming models, and inventory models. In addition, students develop project schedules using the PERT/CPM (Program Evaluation and Review Technique / Critical Path Method). It covers the following competencies: The graduate uses optimizing models and other models as aids for making more informed decisions. The graduate correctly applies PERT/CPM techniques to project management tasks. The graduate uses expected value concepts as decision-making tools. Quantitative Analysis for Business Performance assessment Sample Learning Resources: VitalSource provides an e-text version of the following text, which also has a companion website: Render, B., Stair, R.M., & Hanna, M.E. Quantitative analysis for management (11th ed.). Prentice Hall. ISBN 13:978-0-13-214911-2. (cost of this resource is included in tuition and fees) BSMK © 2011 Western Governors University 11/4/14 21 Information Systems Management Information Systems Management This course provides an overview of the many facets of information systems applicable to businesses. As students examine the programming languages, methods of system development and implementation, networks, databases, and hardware and software used by IT professionals; they will demonstrate how these tools securely facilitate e-commerce, decision support, and communication in a global marketplace. It covers the following competencies: The graduate analyzes the role of information systems in supporting essential business functions. The graduate analyzes the characteristics, functions, and evolution of computer hardware and software in support of business functions. The graduate employs effective techniques for managing databases and data warehouses. The graduate analyzes the importance and effective applications of telecommunications, networking, the Internet, and e-commerce to business. The graduate evaluates the use of various decision support, decision analysis, and artificial intelligence systems in business. The graduate integrates effective strategies into the planning, analysis, and design in systems development. The graduate integrates effective strategies into the implementation and maintenance of information systems. The graduate determines best practices for managing information technology in businesses and the particular challenges of global information technology implementation.
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'