Popular in Course
verified elite notetaker
Popular in Business
This 5 page Document was uploaded by an elite notetaker on Monday December 21, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 9 views.
Reviews for Agile-Billing--Reforming-the-Content-Delivery-Business
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/21/15
Agile Billing: Reforming the Content Delivery Business © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. Agile Billing: Reforming the Content Delivery Business In today’s digitally driven entertainment landscape, instant content delivery is essential. Users want to access their media entertainment on an on-demand basis, viewing video and other forms of content on an as-needed basis. This type of flexibility and agility has led to a content-viewing revolution, of sorts. People watch movies, television and other forms of digital media at their own leisure now, and do so on various devices and in different locations. “Billing is The same type of flexibility should also be afforded to the becoming a way businesses and consumers pay for content. Billing is becoming a way for companies to differentiate themselves in cornerstone for an increasingly competitive marketplace, giving viewers corporate various options in terms of how they pay for content. According to a recent article written by MGI Research for innovation.” Forbes, agile billing is a monetization process that’s defined on multiple business levels, including business agility, IT agility and product agility. Billing is becoming a cornerstone for corporate innovation. © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. 2 The cloud has dramatically changed the way companies operate. Critical business infrastructure now sits in the cloud, including sensitive data and financials. These solutions are now mature and secure enough for any sized organization to utilize. Today’s billing infrastructure requires the same type of flexibility in that businesses have to offer more than just subscription-based services. Today’s hyper-competitive marketplace requires that type of flexibility as well as room to scale and seamless IT integration. A new generation of billing Cloud-based billing solutions integrate well with legacy systems and are able to deliver what companies desire today: • Seamless and fast implementation • Inexpensive alterations • Quick configuration Forbes says these are a few qualities large companies find attractive because they can improve margins. Corporate-sized firms likely have multitiered sales, complex pricing models and various distribution channels, so the ability to scale and remain agile in billing can act as a competitive differentiator. © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. 3 Switching to an on-demand billing model is a viable business option for companies of any size, as long as it’s in the cloud. Configuration, integration and system improvements are made easier, saving both time and money on the back end. A priority for interested businesses in creating a cloud-based billing structure is security, Gigaom says. While cloud-based systems are mature enough for any sized organization to implement, it’s still critical to protect sensitive and financial information. A data breach of any type is costly and severely damages brand reputation. About the Author: Bryta Schulz Bryta joined Vindicia in 2013 and serves as Senior Vice President of Marketing. She is responsible for building brand awareness, creating go-to-market strategy and promotion, and driving growth. With over a decade of executive level marketing, product management and PR experience, Bryta has led marketing teams in enterprise technology and SaaS companies. Her experience includes heading product marketing at GoGrid, PGP, RSA and Symantec and business development and product management positions at Xcert, Thales, and Persistence Software. Bryta holds a MA in Translation from the Johannes Gutenberg University Mainz and an MBA from the University of Reutlingen. Visit our Blog for more information. © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. 4 Thank You Like us on Facebook facebook.com/vindicia Follow us on Twitter @Vindicia Connect with us on Linkedin linkedin.com/company/vindicia © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. 5
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'