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Date Created: 12/21/15
Marketing MIT Careers Office ♦ 12-170 ♦ (617) 253-4733 ♦ http://web.mit.edu/career/www/ Overview Marketing combines the arts of brand creation, management, and enhancement. Of strategic importance to a business, marketers work to shape the public perception of an organization and its products. They help their companies anticipate the needs of their target group of consumers, satisfy those needs, maintain relationships with customers whose needs have been met, and aggressively attempt to expand the organization’s market share. Understanding the customer, what motivates him or her to buy a product, and using one’s personal creativity and enthusiasm to appeal to that motivation is the core of a marketer’s job. Experience, Education, and Skills Undergraduates with or without degrees in marketing can land entry-level jobs at market research firms. If you don’t have a degree in business, an internship can be incredibly helpful in making you a suitable candidate for a marketing job. Chief marketing officers at larger organizations are expected to have an MBA, but entry-level marketers can still win promotions through consistently stellar performance. In this career field, you don’t advance automatically; you earn your way up the corporate ladder by displaying exceptional creativity and performance. In addition, marketers need a combination of talents to succeed in the business: • Ability to conduct and analyze research • Excellent oral and written communication skills • Enthusiasm for the product being promoted and a good sense of consumer behavior • Willingness to take risks and be adaptable • Leadership, persistence, problem-solving, and creativity • Ability to work effectively in a team setting Job Search The best way to get into marketing is by taking an internship. Firms in a variety of industries, such as public relations, advertising, and the high-tech and Internet world offer marketing internships. These are valuable experiences that give you an inside peek into a marketer’s daily life. Internships are harder to come by at consumer-products companies, though, unless you’re enrolled in an MBA. If a company doesn’t advertise its marketing internship opportunities, your best bet may be to network or to contact firms directly. With a combination of academic performance, internship experiences, and networking, you may be able to land an extra-level marketing position. It’s also very important to join a professional association. Most of the marketing associations offer student rates and a plethora of opportunities to network with important marketers in the field. When it comes time to apply for a job, remember that employers look for leadership, analytical skills, teamwork, and creativity. Successful applicants should have a strong undergraduate record (most companies look for candidates with a high GPA) and significant leadership experience in extracurricular activities. The more work experience, leadership, and teamwork (in a sorority or fraternity, community service organization, university club, or sports team) you can show, the better. Marketing Continued 2 Salary PROFESSIONAL MIT Graduates http://web.mit.edu/career/www/infostats/graduation.html A SSOCIATIONS Salary.com http://www.salary.com/salary/layoutscripts/sall_display.asp American Marketing SalaryExpert.com http://www.salaryexpert.com Association Career Journal.com http://www.careerjournal.com/salaryhiring http://www.marketingpower.com Business Marketing Association http://www.marketing.org Exploration Resources Direct Marketing Association http://www.the-dma.org Books Careers in Marketing, by Lila B. Stair and Leslie Stair. McGraw-Hill, 2001.ing Research Association Careers in Marketing and Market Research, 2006 Wetfeet Insiders Guide. http://www.mra-net.org Wetfeet Inc., 2005. Harvard Business School Guide to Careers in Marketing. Harvard University Press, 2002. Opportunities in Marketing Careers, by Margery Steinberg. McGraw-Hill, 2005. The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout. Collins, 1994. Vault Guide to Marketing and Brand Management (2007 Edition), by Jennifer Goodman. Vault Inc., 2006. Web sites Careers in Marketing http://www.careers-in-marketing.com International Marketing Careers http://www.careeroverview.com/international-marketing-careers.html Marketing Career Paths and Descriptions http://www.marshall.usc.edu/web/marketing.cfm?doc_id=2890 W ETFEET NSIDER G UIDES MarketingHire.com http://www.marketinghire.com ON M ARKETING Marketing Journals http://www.marketingpower.com/content15789.php • Log in to your MonsterTRAK MarketingJobs.com http://marketingjobs.com account. MarketingProfs.com http://www.marketingprofs.com • View the Wetfeet Career Vault Industries: Marketing Guides (sponsored by Oracle) http://www.vault.com/hubs/615/hubhome_615.jsp?ch_id=615 under Campus Links on the right side of the screen. • Select Download. MIT Resources Alumni Association http://alum.mit.edu/ • Good resource for networking with alumni and locating internship, externship, and job leads. Network of Sloan Undergraduate Women http://web.mit.edu/nsuw/www/resources.html Sloan Undergraduate Management Association http://web.mit.edu/suma/ References: WetFeet Insider Guides, Vault.com, careers-in-marketing.com 11/06
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