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Date Created: 12/21/15
seminar digital media seminar succeeding in the new media landscape Thursday 8 September Baby Grand, Grand Opera House, Belfast www.agendaNi.com Getting to grips with digital communications While marketing has always been a two-way process between organisations and their customers and Confirmed speakers include: stakeholders, this is more true now than ever before. Kathleen Carragher was appointed as BBC Northern Ireland's Head of News in December 210. ShetookupthepositionhavingbeenEditorofRadioNewsatBBCNorthernIrelandsince It is no longer sufficient to simply have a one-way 1998 as well as editor of News Online in BBC Northern Ireland for the past two years. Kathleen began her journalism career in newspapers in England and her BBC career in BBC Radio Foyle engagement and the days when having a website in 1983 before moving to the World at One and Woman’s Hour on BBC Radio 4. In her position as Head of News she is responsible for BBC Northern Ireland news output across television, constituted a digital media strategy are long gone. rdio and online. The arrival of the web brought significant changes to Siobhan Casey is Director of Marketing with Age NI where she is responsible for the brand, branding and strategic management experience. Before joining Age NI, Siobhan worked as a, how the media is consumed and produced and this is cachandtrainerfor10yearsinthefieldsofstrategicbusinessplanning,marketingandpersonal development with hundreds of companies across Northern Ireland including many community a continually evolving process, particularly in light of groupsandpublicbodiessuchasInvestNI,localcouncilsandhealthtrusts.PriortothatSiobhan was Director of Corporate Communications of Fruit of the Loom International, where she also the social media phenomenon. Social media has now held a number of pan-European brand and marketing management roles. become mainstream and should be considered an Mark Durkin is Professor of Marketing at the University of Ulster’s Business School. Prior to entering academia he was Group Marketing Communications Manager with Bank of Ireland in integral part of any organisation’s digital marketing Northern Ireland. He is a Fellow of the Chartered Institute of Marketing and an invited member of the CMO Council in Europe. His research and lecturing interests lie within the area of strategy. eectronically-mediated relationships and he has conducted research internationally in the area of e-banking relationships. But many questions and challenges remain for organisations such as why they should engage in RobinHammanisDirectorofDigital(London)withEdelman. Hehasaround12yearsprofessionalexperiencedevising, implementing and managing social media propositions for some of the world's leading brands. Robin joined Edelman social media, how they should go about it, what they asDirectorofDigitalinJune2010. PriortothatheleadthesocialmediateamatHeadshift,asocialbusinessconsultancy, andwasaneightyearveteranoftheBBC,whereheplayedavitalroleinlaunchingarangeofsocialplatforms,including should be aware of before embarking on any message boards, chat, blogs and participation on 3rd party social networking and content sharing sites. campaign or strategy and the challenges associated DavidMcDonaldisanindependentdesignerwiththirtyyears'experienceinthecreativeindustry, mainly spent working in some of Northern Ireland's largest advertising agencies. The clients with maintaining a high quality social media David has worked with include many of Northern Ireland’s highest profile companies, covering adiverserangeofbusinesstypesandrequiringcampaignsinallmajormediachannels.In2010 presence. This seminar will address many of these this now includes the internet and social media networks. issues by way of an expert speaker panel of both PaulMcGarrityisaninternetmarketingandPRconsultantwithover12yearsexperienceinthe local and visiting speakers, including expert advisors UK and Ireland marketing sector. Paul specialises in PR, social media and online strategy and helps businesses and public sector organisations benefit from internet media and marketing. as well as experienced marketing practitioners who HeistheDirectorofOctaveOnlineCommunications,basedinBelfast,andisaleadingcolumnist on internet marketing. will share their experiences of developing and implementing digital media within their own organisations. Richard Nelson is Head of Social Media with A former CIPR Young Communicator of the Year Richard has over a decade of experience working with new and emerging media. Richard’s experience and social media reputation enabled Smarts to open Ireland’sfirstdedicatedsocialmediadivision,Clicksmarts,in2007givingclientsashareofvoice online, an ability to monitor and manage their online reputation and an opportunity to build relationships with key online influencers. Clicksmarts clients include Johnnie Walker, Bushmills Irish Whiskey and Original Source. Highlights include delivering Diageo’s first ever global Seminar themes facebook campaign for Bushmills Irish Whiskey which saw the brand become Facebooks’ second largest whiskey facebook page in under three months and thousands of consumers interacting with it on a daily basis. 3 Where is the media going to? GeoffWilsonisHeadofMarketingandCommunicationsattheIrishFootballAssociation,having 3 Getting to grips with social media previouslyworkedwithBTNorthernIreland. HiscurrentroleinvolvesbuildingtheIrishFAbrand, merchandising, sponsorship, database management and public relations. In October 2008 he won ‘Marketing Director of the Year’ by the Chartered Institute of Marketing (CIM) in Ireland and 3 Marketing in a digital world in February 2010 he won a Marketing Excellence Award, within the SME sector throughout the UK, from the CIM. He is currently on a ‘Marketing Expert’ panel for UEFA and FIFA, advising 3 Integrating traditional challenges with new media member associations on a variety of marketing topics. Thursday 8th September, Baby Grand, Grand Opera House e d m g a t 09.00 Chairman’s welcome and introduction Looking at the impact of social medra on the world of journalism and news o m Emerging technology platforms: Kathleen Carragher g Making social media work for your Head of News, BBC Northern Ireland m e organisation m i David McDonald e a Case studies: Organisations across a numbersof Why engage in online marketing and sectors share their experiences of online and social social media? marketing. Includes opportunity to ask questions Professor Mark Durkin and engage in discussion with the panel. n a Professor of Marketing, University of UlGeoff Wilson, Head of Marketing & r Communications, Irish Football Association Integrating internet and social media inRichard Nelson, Senior Account Director, your marketing strategy Smarts Ireland Paul McGarrity Octave Online Communications Glynis Watt, Marketing & PR Officer, Lyric Theatre Questions and answers / Panel discussion Siobhan Casey, Director of Marketing, Age NI 10.30 Morning coffee / networking break Brian Harte, Head of Customer Engagement 11.00 KEYNOTE SPEAKER: & E-Marketing, Tourism Ireland Examining the role of digital communications in transforming Questions & answers / Panel discussion organisations Robin Hamman 13.00 Chairman’s summary and seminar close followed by networking lunch Director of Digital, Edelman, London Complimentary copy of the Northern Ireland Yearbook 2011 for all delegates (RRP £35) I wish to: Who should attend? Reserve places at the Digital Media Seminar Delegate fee £175 + VAT @ 20%= £210 This seminar will be of interest to anyone whose role requires Discounted rate for the voluntary and community an understanding of digital media and social media platforms sector £160 + VAT @ 20= £192 and how these can be incorporated into their organisation’s communications and marketing activity. It will be of particular Delegate details interest to: Name (Mr/Mrs/Miss/Ms/Dr): __________________________________Media, public relations and communications professionals Job title: ___________________________________________________ternal relations and public affairs managers • Advertising and marketing professionals Organisation: ______________________________________________ • Charities and voluntary/community sector organisations Address:__________________________________________________• SMEs / business owners / managers __________________________________________________________• Public sector communications managers ______________________ Postcode: ____________________________ocal government and other government agencies / NDPBs Telephone: _________________________________________________ Email: ______________________________________________________ Those attending the seminar will: 4 Have a better understanding of the nature and types of Payment options social media I enclose a cheque for £___________ 4 Have heard best practice case studies from across a Payable to ‘bmf Business Services’ range of sectors M Please invoice me 4 Have learnt the importance of aligning new and traditional R Please debit my Visa / Access / Mastercard marketing channels O F 4 Have been guided through the process for developing a digital media strategy N Card number 4 Have ideas about how to implement social media within I T their own organisations A 4 Have understood the impact of new and social media on R l the news media T i Name of card holder________________________________________________ I a Signature ________________________________________________________________ k E l Expiry date_____________________________________________________________ R b Security code__________________________________________________________r i (Please provide card billing address if different from company address) R t Online By telephone A p Cancellations / substitutions www.agendaNi.com/events 028 9261 9933 N m Forthoseunabletoattend,asubstitutedelegatemaybesentatany I c time for no additional charge. Alternatively a refund will be given M s for cancellations received in writing, by fax or email, up to 14By email By fax E l prior to the seminar, less an administration charge of 25%. registration@agendaNi.com 028 9261 9951 S ( Regrettably no refunds can be made after that date.
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