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Going local Annual report 2010/11 The National Trust in brief What is the National Trust? ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ for ever, for everyone, throughout England, Wales and conserving beautiful places for ever, and bywelcoming Northern Ireland. We strive to make sure that the unique everyone to experience the joy and inspiration they bring. spirit of each of our places comes to life in the hearts and ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ minds of visitors. ▯▯engaging our supporters Our approach is increasingly local. We minimise top-down ▯▯improving our conservation and environmental performance ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯investing in our people; and freedom to innovate, celebrate the spirit of each place, and ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ build strong partnerships with local communities within a clear National Trust framework. To achieve these goals our priorities this yearwere to bring our places to life and to streamline the Trust’s bureaucracy to We want everyone, members and non-members alike, to ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ feel the National Trust is part of their lives. We exist, in the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ words of one of our founders, Octavia Hill, ‘for the everlasting is that by 2020 everyone in England, Wales and Northern delight of the people of these islands’ – rich and poor, city or ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ country dweller, young and old. million people will be. As an independent charity, we receive no direct Government funding for our core work. Thanks to the generosity and ▯▯▯▯▯▯▯▯▯ HRH The Prince of Wales active involvement of 3.8 million members and more than Chairman Simon Jenkins 61,500 volunteers, as well as many benefactors, tenants Deputy ChairmanSir Laurie Magnus, Bt ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Director-General Dame Fiona Reynolds DBE conservation body, providingwonderful experiences enjoyed through 17.7 million visits to our pay-for-entry properties and The National Trust for Places of Historic Interest or countless visitors to our coast and countryside. Natural Beauty is a registered charity. It is incorporated, and has powers conferred on it through Parliament by the We believe conservation should always work hand in hand National Trust Acts 1907 to 1971 and under the Charities with access. We welcome everyone to explore: (National Trust) Order 2005. ▯▯more than 350 houses, gardens, woodlands, Since 1 September 2005 the Trust has been governed by a monuments, nature reserves and parks; Board of Trustees whose members are listed on page 83. A ▯▯1,141 kilometres (709 miles) of coastline; ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯extensive parts of our 255,000 hectares (630,000 Our bankers, investment managers and auditors are listed on acres) of land, much of outstanding natural beauty. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Only 20% of our properties can fund their own permanent This Annual Report has been prepared by the Board of preservation. Conservation costs continue to rise: we spent Trustees and covers the period 1 March 2010 to over £76 million on larger conservation projects and £33.3 28 February 2011. million on annual cyclical repairs in 2010/11. Front cover: School Room at the Apprentice House at Quarry Bank Mill, Cheshire Our promise to care for special places for ever has the force of law in the 1907 National Trust Act. We own most of this natural and built heritage inalienably, so it can never be sold or developed against ourwishes without the express consent of Parliament. Contents Chairman’s statement ▯▯ Director-General’s statement ▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯ The Trust in action ▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ Our performance ▯▯▯ Bringing our places to life ▯▯▯ Performing at our best ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ Future plans ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ Thanks ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Consolidated Statement of Financial Activities ▯▯▯ Balance Sheets ▯▯▯ Consolidated Cash Flow Statement ▯▯▯ Notes to the Financial Statements ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ Membership of the Board of Trustees, Council, Committees and Executive Team ▯▯▯ 2010 Annual General Meeting ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Places and chattels acquired ▯▯▯ Kingston Lacy, Dorset ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯ Retirements ▯▯▯ Townend, Cumbria Awards ▯▯▯ Obituaries ▯▯▯ Conwy Suspension The Royal Oak Foundation ▯▯▯ Bridge, Conwy Gifts and donations ▯▯▯ Supporter groups ▯▯▯ Walkers at Wasdale, Legacies ▯▯▯ Cumbria, with ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯ Wastwater in the distance National Trust Annual R200//1111 Contents 1 Chairman’s statement ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ we are eager to promote. Our places must move ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ on from a period when they have been presented ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ essentially as museums, to seeing them as sources of ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ enjoyment, with fewer ropes and dont’-touch signs ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and billiard tables in use. We want visitors to regard ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ our places as they might have done when privately ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and activities from one year to the next. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Our ambition is for the Trust to reach outwards to the nation, as was the intention of our founders. I The coalition government and consequent cuts have always regarded it as a truly national body, not ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ sector. We have been mostly immune to this, as our Octavia Hill saw the goal as bringing ‘everlasting income is not dependent on government money. delight’ to everyone. I have no doubt that the coming We have taken part in many debates about the yearwill extend that achievement. future of the sector, and such other sectors as nature conservation and forestry. We have already had a number of approaches from owners considering relinquishing properties but are biding our time. We stand ready to help if needed. Simon JenkinsChairman Last year saw a major change in the internal management of the Trust, associated with projects to push more responsibility on to local managers and bring places to life. This involved giving them more delegated budgets and establishing most regional ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ are pruning our hierarchy, simplifying reporting lines and processes and creating more collaborative working. I am convinced these changes will reduce bureaucracy in the Trust. Ithas not been an easy change, but I am impressed by the commitment and professionalism shown on all sides. It is intended to ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and presentation of all our places. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ programme to bring places to life risks straying ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ quarrel with the visitorwelcome typical of Disney, but our emphasis is on authenticity, on the places themselves, their stories and how farwe can involve visitors in them. I am determined that more people can feel this involvement, whether it is in a house, a garden, an estate or the upland and coastline that 2 Chairman’s statement Director-General’s statement ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ landscape-scale regeneration in Wales and the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Peak District to conserving fragile ecosystems for ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and to enrich the lives of the 60 million people who ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ live in a largely urban Britain. We want people of all ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Of course we depend on professional excellence closer connection with nature – by cycling, walking, in all kinds of roles, as land managers and food swimming, canoeing or camping under the stars – the producers, wildlife experts, conservationists and kind of exhilaration that cannot be found in a theme museum curators. But the purpose of everything we park or on a computer screen. do is to satisfy a deep human longing for connection. Everyone needs to feel at home in the world, to be But we will never turn our outdoor places into able to build bonds of love with their locality, with giant adventure playgrounds. Peace and beauty are ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ supreme gifts in a high-pressured, uncertain world. Our overriding duty will always be to protect that In 2010/11 we helped build these connections for quiet, uniquely local spirit which speaks to us from millions of people. In spite of economic pressures each special place in our care. Much of our land is in and worries over issues such as the future of public the stewardship of our farm tenants, whose need to forests, we all saw more clearly than everwhy the make a sustainable living we respect and support. Trust is needed. Perhaps recession is shifting people’s values – from short-term materialism to a quest for This meticulous duty of care is the golden thread things which last – beauty, a sense of the past, nature, which runs through the Trust’s history. It is why we fresh air, community involvement. have made changes to our management structure to localise and give more responsibility and authority to We aim to meet these needs. Our commitment ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ to conservation is as strong as ever, but we now greater the danger of bureaucracy and centralised ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ thinking. Nowwe have put the initiative back where it contact with beautiful places – through community should be – in the creative hands of those closest to allotments, orchards and farms, in local celebrations our places, the people who know and love them best, and festivals, through learning and volunteering with our experts on tap and eager to help. programmes and through taking part in conservation work. As a result, we are becoming closer to We are part of a national movement for beauty. community life in villages, towns and cities across ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ England, Wales and Northern Ireland. A thing of beauty is a joy forever. People also need to connect with nature. Our Outdoor Nationcampaign, launched at 2010’s AGM, Our job is to protect that often fragile beauty, and tackles head-on what some psychologists call the welcome everyone to enjoy it to the full. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ return to our roots. Octavia Hill founded the National Trust so that an increasingly urban society could enjoy ‘the life-enhancing virtues of pure earth, clean air and blue sky’. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯Director-General We are more widely known for our role in caring for historic properties than for coast and countryside. You will read more here about that work, from National Trust Annual Report 2010/11 Director-General’s statement 3 Board of Trustees’report for 2010/11 ▯▯▯▯▯▯▯▯▯▯▯▯▯ Conservation is central to our Success also depends on providing ▯▯▯▯▯▯▯▯▯▯▯▯ purpose, and we measure and monithe public with experiences of the performance in this area very cahighest quality: visits which inspire The scope for improvement is almpeople through the quality and liveliness limitless, so our aim for the yewith which our places are presented and that 90% of places whose conservexplained. Our measure in this area is ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯performance was reviewed should the percentage of visitors rating their ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯progress against a range of tougvisit very enjoyable. In time we hope to ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯We ended the year just short of achieve 75% everywhere. We reached in a much more uncertain climatewith 82% reaching the benchmark.this year’s target of an average of 71%, with particularly impressive scores from 2010/11 was record-breaking for membership recruitment, with 652,000 people joining the Trust, reaching a new high of 3.8 million members. Visits too broke last year’s record with 17.7 million visits to pay-for-entry places. Our conservation performance remains strong and we spent record sums on conservation, repairs and improvements at properties. The year had its challenges too: retention of members proved more ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ our membership system; and people are (understandably) spending less when▯▯▯▯ they visit. We are keeping a keen eye ont to right: Prof. Adrian Phillips, Patrick Casement OBE, Richard Farrant, SimonJenkins ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯, Sir MarkJones, NicholaJohnson, Dame Fiona Reynolds Director-General, Sir Laurie Magnus, Bt Deputy Chairman, Charles Gurassa, Mary Villiers OBE DL, Sir Edward Greenwell, ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯Michael Quicke, Sir Crispin Davis times are spotted early and addressed. 4 ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ some regions and countries: 74% in to localise, handing more power and the Midlands and a remarkable 77% in decision-making to our property and Northern Ireland. general managers. We took another step forward this year, restructuring the We also depend hugely on the central and regional functions of the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Trust. This had a number of elements, and volunteers, and we measure their ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ satisfaction through surveys. Loyalty to ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and enthusiasm for the Trust are always in a more integrated way, and enable high, but there are also frustrations. faster, simpler decision-making. This yearwe tackled a major source of dissatisfaction – the Trust’s own Such a major change, while bureaucracy – in our programme to necessary, was bound to be painful, simplify decision-making and delegate involving the stresses of disruption and ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ For our charity to have a sustainable and dedication, and all they achieved future, each yearwe must raise enough ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ income to provide a Net Gain (the excess part of the change is now complete and of ordinary income over expenditure) ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ of 20%, ensuring we have enough ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ money for essential investment in ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ the conservation and presentation of our places. Following 2009’s strong We did not, however, spend all performance we had budgeted for a year looking inwards. There were many better result, but 2010/11 ended with a highlights: a remarkable public response Net Gain of 20.1%, which was just above helped us to buy Pieter Brueghel the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Younger’s The Procession to Calvary and ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ keep it at its home in Nostell Priory, combined with a determination to make West Yorkshire. A big programme of every penny count. structural work has been completed at ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Conservation excellence; visitor, the glory of its unique roof. A major ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ appeal was launched to fund vital work ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ at Castle Drogo in Devon. Seaton Delaval foundations on which the National Trust Hall in Northumberland opened for ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ the purpose set out in our foundingAct acquisition – a priceless asset to the local a century ago, to ‘promote the permanent community who last year did so much to ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯save it for the nation. lands and tenements (including buildings) of natural beauty or historic interest’. In all The report which follows describes our actions we bear in mind the Charity these and other exciting developments Commission’s guidance on public alongside our many challenges. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Child visiting Osterley Park and the National Trust in four simple words: Finally, we would like to thank the House, Middlesex we exist to care for special places retiringTrustees for their contribution. ‘for ever, for everyone’. Sue Davies, Hugh Matheson and Simon ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Timms have helped to guide the Trust North Somerset Though our purpose never changes, through very exciting times. We also the way we work has to keep pace with welcomed the newTrustees – Richard National Trust Working Holiday, the ever-changing needs of society. That Farrant, Edward Greenwell and Nichola Exmoor, North Devon is why last yearwe made a commitment Johnson – who joined us this year. National Trust Annual Report 2010/11 ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ 5 The T rust in action ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ We are determined to avoid uniformity – the National Trust and volunteers with protecting and nurturing the individual▯ spirit of each of our special places, bringing them gloriously to life for people to enjoy. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ this innovative spirit in action. ▯▯▯▯▯▯Visitors at Wallington, Northumberland Crag Mine, Cumbriaeer at Force ▯▯▯▯▯▯▯Child in the Hall at Lacock Abbey, Wiltshire 6 The Trust in action A place of magic Antony is a tranquil Georgian mansion to help. For one yearwe could bring a ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ little-known property to the attention of a Alice at Antony ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ lot of new people. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Carol Murrin ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Clutch, a company specialising in big art Property Manager ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ installations. They knew we didn’t want an Antony and Saltram ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Alicetheme-park but something magical ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯Alice in Wonderland. which matched the spirit of the gardens ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and set free the imaginations of children. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ And it worked brilliantly. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Rabbits sprang out from a crazy ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ 28-foot high white clock at random times. Since this was a Disney production, ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ with Johnny Depp and Helena Bonham- ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Carter starring and Tim Burton directing, and volunteers, with massive toadstools we expected more visitors to come, at the bottom, a monstrous caterpillar perhaps as many as 65,000. In fact over ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ 94,000 turned up. We knewwe needed to created by local schoolchildren. Visitors improve car-parking, shops and catering. could chase the White Rabbit or join the But seeing Antony transformed during Mad Hatter’s Tea Party, play croquet, run ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ caucus races, or mix potions. that: to turn it again into a place of magic. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Aliceis about a wonderland in which happiness. Many young people and you lose yourself in new experiences. So students joined as volunteers, some as we sat down and shared ourwildest ideas guest-relations volunteers with bright ▯▯▯▯▯▯▯Characters from Alice in Wonderland, about how to create a surreal experience orange bibs saying ‘happy to help’. We did played by members of Burn the Curtain which children, parents and grandparents everything possible to make visitors feel theatre company, on the lawn outside would all enjoy. The donor family was at home. Antony, Cornwall enthusiastic. Local schools were keen The additions easily blend in with the beauty of the gardens, so we can add new things based on a broader storybook theme. Nowwe’re on the map for families from Torpoint and Plymouth, we want to keep that sense of fun and wonder so they keep coming back. The response to theAliceyear blew us away. I loved seeing a family arriving grumpy, but leaving full of smiles, then coming back later in the season for more. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ worked so hard to make it a success. I’m so glad we had the courage to take the risk. We are not dumbing down somewhere peaceful and beautiful. We are showing our love and respect forAntony’s spirit of place by inviting everyone from 6 to 96 to come here and let their imaginations run free. Sir Richard Carew Pole of the donor family told me that what he’d loved best about the year was ‘being in my sitting-room, with the window open, hearing the laughter of children in the garden’. National Trust Annual Report 2010/11 The Trust in action 7 A remarkable achievement The Procession to Calvary▯▯▯▯▯▯▯▯▯▯▯ We didn’t have very long to raise the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ money to buy the painting, only from Saving the Brueghel ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ the end of September to Christmas. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ The Art Fund launched the appeal with Alison Harpur ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ a generous donation of £500,000. Assistant Picture and Sculpture Curator ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ We opened up three channels for ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ donations: a mass appeal to members ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ of the National Trust and the Art Fund; ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ individual approaches (particularly to ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ local people and those with a strong ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ interest in art); and personal contact ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ with major donors who had longstanding ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ relationships with us. Our media ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ campaign was very important, and was ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ supported by a display of the painting at ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ the National Gallery and York Art Gallery. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ We were thrilled by the public’s response. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ By Christmas an amazing £680,000 ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ had been donated by individuals ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ (the most for any Old Master appeal). It’s a dramatic and fascinating painting. £510,000 came from Trusts and Christ is shown carrying his cross, trudging Foundations, and the National through a Flemish landscape of the period Heritage Memorial Fund provided just in which Brueghel lived, on the way to his over £1 million. With the Art Fund’s ▯▯▯▯▯▯ Nostell Priory, West Yorkshire, with ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ initial £500,000, these donations the North Wing in the foreground crowds of people around him, many of enabled us to reach our target in time, whom wear contemporary dress. We have a remarkable achievement. Bottom: The Procession to Calvary, 1602, to search for Christ in the throng of the The Procession to Calvaryis not just a by Pieter Brueghel the Younger everyday. I can still remember the moment great painting in its own right; it’s been I sawThe Procession to Calvary▯▯▯▯▯▯▯▯▯▯▯▯▯ part of the collection at Nostell Priory time. I turned into the Breakfast Room for two centuries. It was great to see it at Nostell Priory, and my jaw dropped. displayed at the National Gallery, but I stood there for a long time, rooted to the there’s something special about seeing it at spot, thoroughly drawn in to Brueghel’s Nostell, where it has formed an important depiction of the narrative. part of the Winn collection for so long. In addition to raising money for the Brueghel, we also purchased the remaining pictures at Nostell that we did not already own (over 150) and the complete contents of ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ £2.4 million. Go to Nostell and see it for yourself! There’s so much to discover in the painting, and the more you look, the more you’ll see. And thanks to public generosity, it is now safe atNostell for everyone to enjoy. 8 The Trust in action Busy, hectic, fun ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ own volunteer manager s for all kinds of and a huge opportunity ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ specialist roles, from gardening to drama, ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ tour guiding to expert conservation. Seaton Delaval Hall ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Somehowwe managed to open on one year on ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ time in May, and have since welcomed ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ more than 71,000 visitors who have been ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ incredibly understanding about the limited Property Manager ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ visitor facilities. Many of the comments ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ they’ve left show they love not just the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ place, but the warmth of the welcome and and more than 120 volunteers from the the friendly feel of the property. local area. Most were newcomers to Each weekend we are hosting a the National Trust. We knew there were ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ years of work ahead of us, but right to keep coming back. Local people will from the outset we wanted everything have a reduced price priority pass so they to be accessible, with no ‘Do Not can visit whenever they want. We also Touch’ signs, no rope barriers, and no decided to stay open all year – essential one stopping access. if Seaton Delaval Hall is to become part ▯▯▯▯▯▯ Members of the local community We still have a lot of work to do, but of everyone’s lives. enjoying the re-creation of the we want to take our visitors and local ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ eighteenth-century Festival of the 12th Day community on the journey with us, to yearwas drama. Seaton Delaval Hall’s see what happens when we take on a architect, SirJohn Vanbrugh, had spent Bottom:Seaton Delaval Hall, Northumberland property. We want them to be able to see part of his life as a playwright, and the Delaval family were renowned for their passion for the theatre, so we’ve been dramatising chunks of Delaval life. For hundreds of years Seaton Delaval Hall was the hub of local life. We want to make sure that it stays that way, so as well as welcoming visitors, we’re hoping to run training and apprenticeship schemes in areas of Trust expertise. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ local urban children experiences of nature, history, wildlife and the outdoors they’d otherwise miss. Most events and activities have a family focus and it’s a perfect place for arts and crafts activities. I love the atmosphere here: it’s busy, hectic and welcoming at the same ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ we all have great memories of inspiring ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ performances in the Hall, of families the opportunity for learning activities ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ and apprenticeships to local people. and of the great spirit of the volunteers. The interior of the Central Hall, the ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ dramatic centrepiece of Vanbrugh’s massive programme ahead. If there’s ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ one promise I can make, it’s that Seaton ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Delaval Hall will never stand still. out how the local community wants to see this space used. Our volunteer team has come up with lots of ideas. They’re recruited and trained by their National Trust Annual Report 2010/11 The Trust in action 9 ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ have a bright idea we can make it happen. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ If one of us is a keen mountain-biker with The RangerTeam ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ a scheme for a new route, that can be part in the Lakes ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ of the job. Another might develop a wildlife ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ trail. The scope is endless. ▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ Bit by bit we’re pooling our knowledge Lead Ranger Central and East Lakes ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ in an interactive website where visitors can ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ investigate all the possibilities of the area. ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ The familiar downloadable trails will be ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ there, but also information on all kinds of ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ other experiences, such as where’s best to And that explains the reason we’ve all skim stones, or to see the stars, or to walk become rangers. Between us, we have a lot in Wordsworth’s footsteps, and of course of inside knowledge about the Lakes, how all the important information like where to the area’s evolved, and how to enjoy it to park or where are the nearest toilets. the full. So why not share it with visitors? Visitors like person-to-person Our new Ranger Service is a call to arms contact. So the RangerService is to make ourselves more visible, and get opening new information points around involved with our visitors if they want the Lakes. Casual meetings are just as advice or help. important, but unlikely if we always go Just changing into our new distinctive from job to job in our 4x4s. So in some red and black Ranger uniforms makes a ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ ▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯▯ making it easier to stop and chat. felt uncomfortable interrupting us in our A top priority is getting close to local old green work clothes. By contrast, our people. Most depend on tourism, and ▯▯▯▯▯▯ Ranger in his new uniform visitors associate the new gear with the by improving the experience of visitors, outdoors, ready to help. Nowwhen I’m we help the local economy. We may also Bottom: Scafell path with Wastwater in the doing treesafetyinspections people ask launch Trust-branded outdoor activities, distance at Wasdale, Cumbria me what I’m doing. That never happened with local business partners where possible. before – it’s a great opportunity to explain Howwill we measure success? Our our work behind the scenes. Conservation Performance Indicator As rangers, an important part of our measures howwell we’re caring for the