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Date Created: 12/22/15
May 22nd, 2013 Published by: mervszine Understanding The Power Of Leverage: The Secret Weapon Of The Rich What most people don’t understand, the fact of the Thepower of is one of the secrets to achimatter is this: it’s not just about working “hard,” it’s good fortune in business and in life. If about working hard and smart. alone were enough to ensure business success then everyone would be retired by age 40.“difficult it is to get the right balance”. Understanding The Power Frommypersonalexperienceandtheexperienceof many others, here’s what “hard work” typically looks Of Leverage: The Secret like: Weapon Of The Rich •Long hours By Merv Stevens on May 20th, 2013 •Low pay •Lots of stress •Little time off •Little freedom •Little control The worst part of all is that hard work alone, without the power of leverage, rarely leads to any real long achieving good fortune in business and in life. Ifsults. It seems that the harder I have worked hard work alone were enough to ensure businessthe past, the less I had to show for it in the end. success then everyone would be retired by age 40.ing I have learned, while working with Stuart, Jay and the Six Figure Mentors (SFM), is that there 1 May 22nd, 2013 Published by: mervszine isadelicatebalancewhichyouhavetofindbetween Jim works his butt off; every day. Win or lose, he’s what it is to work hard and to work smart. just a piece of the puzzle. Little risk, little reward; just The secret to working smart is this: working smart lots of hard work. means your time and talents are amplified by He looks forward to every coffee (tea) break and the power of leverage. It means that the direct lunch break. He looks forward to the weekend. On correlation between the exchange of time/talent and Sunday night, he has a pitiful knot in his stomach remuneration is severed. thinking about the long week ahead. This is a KEY distinction I only recently understood Though Jim is happy to have a job, he’s generally myself. feeling unfulfilled just “putting in time.” He knows When you get this concept, you will also agree that he is worth more but honestly, he doesn’t have the your income isn’t limited by how hard/long you work motivation to change his circumstances. Thus, he sticks with what is familiar and safe. alone, but rather how much leverage you can apply to the work you are doing. He went to school, got a degree in digital ditch digging and just like his friends and family, he goes The Power of Leverage: An Entrepreneurs to work for a company in the digital gold rush. Secret Sauce Daily, diligently, Jim digs; month after month and year after year. After 40 years of digging, he has The power of leverage really is an entrepreneurs’ a lot of experience digging trenches. He may have “secret sauce”. Combined with hard work, leverage been rewarded with health care, on going training is the secret to breaking free from the rat-race, and and some benefits. However, he has little to show beginning to replace your income. for at the end of the day. It means eventual freedom! This is exactly what The Power of Leverage: A small Spade v we learn here at the SFM. a large Spade Compare this to Joan, a slightly more innovative person than Jim. Joan started digging ditches for digital diggers the sametimeasJim.But,afterthefirstmonth,realizing how back breaking it was to dig with this little The following is a very simple example of how gardenspadeprovidedbyheremployer,shestarted thinking about a solution. leverage can be used to make more money in less time with less effort. The garden spade (her “business system”) was the In this example, you will see how Joan is able to use weak link. She applied some “smarts” to her work and went out on her own, and out of her own pocket, the very same resources as Jim to earn 30 times as much. she bought a real spade. This tool has a blade of 12 Jim digs trenches for a living at Digital Ditches, Incinches and a handle of 48 inches. Compare what she was given, a 6″ blade with 6″ (DD, Inc). He earns $750 per completed ditch. (DD, Inc charges the customer $1500.) handle (1:1 leverage), to her new shovel. This new The tool given to him for the job is a little garden tool has a 12″ blade (2x more result for each shovel stroke) and 48″ handle giving her a whopping 4:1 spade; the same tool all of the other diggers use. (A leverage. garden spade is a tool with a blade of about 6 inches and a handle about the same length.) Let’sdosomebasicmath:Doubletheresultforeach scoop plus 4:1 leverage from the long handle = her It takes Jim about 50 hours (a week) to dig each leverage is now 8 times what it was. In other words, ditch. (That’s assuming he can work 10 hours a day, for the same output and effort, she is getting 8 times 5 days a week.) At $750 per ditch divided by 50 hours, Jim’s maximum earning potential is $15 per the results. hour. 2 May 22nd, 2013 Published by: mervszine Joan can now earn $750 per ditch in about 6.25 working harder and longer and start thinking about hours instead of 50 hours. (8 x 6.25 = 50) leveraging yourself with a business system. Read further to see how Joan doubles down and Yes, it’s going to take you learning some new skills, leveraged herself even further! investing in yourself, and maybe even more hard work for a time… It’s going to take you stepping Joan decides she’s ready to make a leap and take on some additional risk. Instead of working for out of your comfort zone and include taking on Digital Diggers the rest of her life, she is going to additional risk, but once you get the concept of the start her own company. She’s going to become an power of leverage, there is no limit to what you can earn in the digital economy. entrepreneur and try to increase her income while digging even less. The secret to Joan’s success is her “business With her own company, Joan cuts out the system”: middleman and earns the full $1500 per ditch – 1. She’s able to leverage other people’s time keeping all the money for herself. 2. Her employees are already trained Compare $1500/6.25 ($240 per hour) with Jim at 3. Her market is already established $15 per hour. By taking on some additional risk, and finding a way to work smarter while STILL working hard, Joan has 16 times the income earning 4. One employee gets extra perks to manage the potential as Jim. crew of 4 5. Her marketing is set 6. She gets paid top dollar 7. She has a lifestyle business All of the business parts are systems that work We could take this a step or two further and look together creating efficiency and profits for her. Obviously this is a uncomplicated example. Building at leveraging her efforts even more… Maybe Joan a real business from scratch is no small task. If learns about business systems, (marketing, how to hire employees and contractors etc), she places an it were as easy as this example everyone would ad online and hires 5 former co-workers from Digital be a business owner and everyone, would be Diggers, including Jim. She offers to pay her new independently wealthy. subcontractors each $900 per trench, keeping $600 The reality is that most small businesses and for herself. They are happy and so is she. entrepreneurs fail at least a couple of times before Now, without even lifting a shovel she is netting an they gain enough real world business experience additional $3000 a week (5 x $600) before actually to have sustainable success. (It’s estimated that 85 to 94% fail within their first 5 years with 50% of digging a single ditch herself. Her hard work has paid off and now she is actually making money in survivors lasting an additional 5 years.) her sleep you could say. The Power of Leverage: Proven Turnkey Let’s say Joan digs just two trenches a week Business Systems herself ($3000) plus makes an additional $3000 by leveraging the efforts of her subcontractors. That’s So, what is the solution? What’s the secret? $6000 weekly for only 12 hours of digging and a little supervising. The secret is to find an already proven, turnkey, “business system.” The Power of Leverage: Business Systems The most predictable and reliable business model You see, the power of leverage makes life is the franchise model. There are infinite benefits to being able to plug into a proven system rather than easier. The secret is to stop thinking in terms of 3 May 22nd, 2013 Published by: mervszine building it all from scratch. Especially if you’ve never done it before. For example, when I started my first online business I made every mistake in the book. I had to learn everything from scratch. Compared to a franchisee, it’s like building your own carfromscratchvsgoingtoadealershipandpicking one off the lot. The beautiful thing about getting a proven business system is that most of the learning curves and opportunities for human error have been eliminated. You can focus on “running” the business, instead of, “building” it first, then running it. The person who pioneered and perfected the first digital marketing business system is Jay Kubassek, co-founder of the SFM. To learn more about our turnkey business system, to purchase a risk free application kit Included you will have the opportunity to speak with Merv Stevens works in internet and network marketing a business coach who will be able to answer any and is based in London, England. He is of the opinion questions you might have about getting started. that marketing online provides the potential for people to create a substantial income and a life filled with It doesn’t get any more simple than this. By being freedom and flexibility and believes if you provide quality part of SFM you will be truly using the power of products and services with integrity and ethically then leverage to transition from the traditional economy to finding success in the booming digital economy. you will achieve success in your business and all areas of life. It’s these values and practices that he My only regret is that I wish I had found the SFM brings to his internet marketing business. To learn more sooner. about what Merv Stevens has to offer visit his blog: www.WealthSuccessVentures.com Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook! Creator of Blog: WealthSuccessVentures.com Work With Me: Six Figure Mentors PS: Wanna know how to start a “spare-time” online marketing business and participate in the Digital Gold Rush! => Exclusive Video Series Shows How 4
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