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Date Created: 12/22/15
CComp petitor anaalysisforrPaay perrClick Maarrketing Comppeettorsplay abig ole n the Pay per Clck Maakeetng..Learnnggandd dentiying abouttthe comppetioorsafeccs thesucceessofthe PPCCto greatextent..n orderto deentfy and fgure out the detaisabboutthe comppetttorsor peerscommpeettorannaysis sbeeng carred out.A A comppetitoranalyssss an assessmenntor an evauaaton ofthe strengthsanndweeakneessesof hee currentaand potentallcomppettors ofyourrbusiness.Thisanaaysis san essentialcompponenntof corporate srategy thatprovvdessboth an ofennsve and defensive trategiccontexxtabouttthe comppetiton.. The moost mpportantthings o be deentfiedbyythisPPCCcommpeettve analysisare keyworrdsand bids.Every PPC ownnerwiiiwaantto whhatkeywoords therrcomppetiors areussng and how mmucch they arepaayng (CPC) orrthem..Thiscertainy ssmppooranttnformaation o havee nthe PPC genre..Howeever,the realvalueoffcomppetitve analyss comeeswhhen you can deentfynootonlyly whhatyouurcomppetttorsare doingrightnoow,,butwhhat heeyare lkelyto do n near utureeandd whhen theyaae lkelyto do t.Heence suddynggabooutyouurcomppetttorscomees frstnto the picture.. By eaaning abouutyourrcurrentanddfuture comppettors hroough smppleseaach you can colect ae gooddamoounntof dataabooutthemm and theiractonns.Somee heemoost mpportant hings to ook for abouutyourrcomppetiors are: Whhat aretheirkeywoords? Howw muuch amoountaae they bdddnggonneach keywoord? Howw maany adsare they unnningfor each keywoord? Whhat sortofoffersorracallto acton do they use n ther ad copy? Howw oftendootheyyput new adss ntorotation? Howw quicky aretheyygettnngresponnseto an ad copy change? Howw maany dfferent anding pages do heeyusee? How often do they update landing pages? How good is their SEO? Are they tracking clicks, Ads, and Keywords? What kind of analytics do they use? However, it is possible to collect plenty of data manually about your competitors/peers. But if you are playing your buck in present PPC world you’d certainly have to speed up your search. You cannot just rely on manual research, though it cannot be neglected. You will have to utilize competitor analysis tools like Google Ad Words, and Spyfu etc to speed up your search on competitors. With these tools you can quickly improve not only the accuracy of your data collection, but also the amount of data that you were looking for. The information that these tools provide will help you to identify how various metrics are stacking up against your business competition and will also aggregates your performance data by specific industry area over the past weeks. You can also view comparisons of clicks, impressions, CTR or an average position of your competitors through these tools. The Search Engine Marketing Company that offers Pay per Click Marketing offers such tools that can help you to gather the needed information about your competitors and their strategies. You can easily filter your competition by country, area of specialization and market etc on these tools and gather the needed information. However, all these tools have their unique methodologies for gathering and reporting data, so results can be vary depending from tool to tool. If you are setting up your Pay per Click Marketing campaign you can utilize these tools and get a better look up on all your competitors and their strategies. If you are engaging with a Search Engine Marketing Company you should certainly ask about the tools they are using for the competitive analysis, as it will affect the speed and results of your own PPC campaign.
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