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Reviews for DRAMATIC-DRAPES---A-B-Interiors
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Date Created: 12/22/15
DRAMATIC DRAPES | A&B Interiors The curtain renaissance looks set to gain new vitality over the next twelve months, with the decorative potential of the humble drape being maximised to full capacity. The relatively recent resurgence of interest in traditional curtains is now taking on new vitality, with forward trends indicating an increasingly expressive approach to the category. John Turvey, NSW sales manager for Mokum, indicates that the curtain renaissance is set to enter full swing over the coming months. “Curtains are on their way back; full, luscious curtains, not skimpy ones. Even if the fabric used is plain linen, the emphasis will be on fullness and drape so that the windows look properly dressed, moving away from simple blinds.“Detail takes on key importance, with tailored finishes such as fabric-covered buttons sewn onto pinch-pleats, and contrasting colour or textured fabrics used subtly down leading edges. “For fabrics, contemporary twists on design classics will be popular, such as: classic Moire in cotton silk blends for a crisp luxe look; or linen polyester crush pleat sheers that give interest to modern interiors without being fussy; as well as wide-width, pre-washed eco-linen for environmentally conscious homes.” Meanwhile, colours such as silver-grey, cool neutrals, taupe, oyster, pearl, turquoise and spearmint through to charcoal and cement grey will dominate, while cream, beige, gold and yellow-based colours “will be taking a back-seat for a while”, he adds. “Lining fabrics are also increasingly used as part of the total look — not just something ‘behind the scenes’ — as the use of coloured taffetas in contrast to, or co-ordinating with, the main feature fabric are used together for extra emphasis. The result is a layered look; using a coloured lining with a patterned sheer in front, attached together at the header giving the appearance of ‘couture curtains’ — fashion for the window.” Home décor specialist Basford Brands confirms renewed interest in curtaining as a style statement, with managing director Wayne Leslie capturing the mood of the market. “Across all our brands, we are seeing a strong return to decorating. Fabrics and textures are being used across the market to soften and layer our favourite spaces. Starkness is too hard to live with; tactile and visual textiles lessen these once hard lines in our homes.” Basford Brands’ marketing co-ordinator, Coco Griffiths, echoes the shift back to linings on curtains in combination with blinds, adding that the trend’s environmental benefits are a welcome bonus. “Thermal and block-out lining can reduce home energy costs by up to 30 per cent, as most heating and cooling energy is lost through glass. Using lining is one way to insulate against energy waste and energy costs.” Meanwhile, Wayne Mullock, sales manager for Basford Brands’ Filigree line, confirms that the trend for curtain and blind combinations offers a valuable blend of function and style. “The teaming of blind and co-ordinated curtain ranges is allowing home decorators the opportunity to add additional insulation to their room that a blind alone cannot provide. This layering on the window is also on trend, as we move away from the minimalist blind-only option.” From the perspective of Michelle West, general manager of Basford Brands’ Maurice Kain, the brand’s new releases represent a cross-section of key fabric trends for 2011. “Our design team has forecast the hot trends to include 3D or multi-dimensional fabric form, floral prints, cool colours and sustainable fibres. Multi-dimensional fabrics offer shadow, reflection and sculptural texture using techniques such as crushing, pleating and raised surfaces. Maurice Kain’s new crushed taffeta ‘Society’ offers a deconstructed textural aspect, and ‘Velocity’ typifies the structured surface. In terms of prints, intricate botanicals and English wildflower floral designs will be a strong influence. In sheers, natural or rustic looks will dominate in 2011, with Maurice Kain’s new ‘Evermore’ highlighting these trends.” In terms of fabric composition, sustainable and renewable fibres are increasingly popular in mills throughout the world, West adds, with fibres including cotton, linen, jute, hemp and wool — all of which will be represented in Maurice Kain’s ‘Natural Union’ line in late 2011. Meanwhile, a natural colour palette including taupe and beige remains strong, although the tone of these colours is cooler and greyer. “Crisp colours are another major colour shift in 2011. There will be lots of beautiful fabrics and prints in shades of teal, blue and aubergine. Look out for Maurice Kain’s ‘Zara’,” West concludes. Given the considerable flair with which traditional drapes are being reinvented, it’s no surprise that their role in interiors is also changing. Brianna Pike, design director at Sixhands, describes curtains as “the new feature walls”. In other words, they will increasingly be utilised as a decorative focal point in interiors. With printed fabrics being used in the same way that painted or wallpapered feature walls have typically been used in recent times, this new direction will be typified by large-scale printed motifs with strong accent colours that are lively and saturated and a dramatic step away from classic curtain fabrics,” Pike confirms, adding that the use of prints and patterns will be anything but underplayed. “Window dressings with contrasting but complementary prints in a variety of scales and styles are being tied back together with harmonious palettes for a pattern-on-pattern feel. Tribal and vintage-inspired colour accents are key; for example, earth tones with neon brights. “Prints in soft, sun-drenched pastels with industrial metallics and weathered timber hues adorn textured or translucent fabrics to give a fresh and contemporary window treatment. “Key directions for drapery are tonal light play using opaque patterns on sheer, spectrum ombre, with important colours including plum and violet shades, sunburst oranges, yellow, watermelon and a myriad of greens.” With dramatic new directions in curtaining emerging over the coming months, it’s evident that the category itself is also being used in new ways; ways that sit particularly well with the need for flexibility and adaptability in modern homes, Pike says. “Curtaining is not only being reserved for window dressings but can also be used as soft and flexible room divide, with curtain tracks running around a space to create translucent divides with sheer fabrics.” Charles Parsons’ product development manager, Michelle Greeves, says curtaining trends are leaning towards natural, earthy colours from pastels to woody colours like terracotta and also linen, flax and calico fabrications. “The best way to describe these fabrics is ‘reclaimed fabrics’; hessian, raw silks, linen, hemp, cotton, tweed and herringbone wool,” Greeves says. “Opulent tradition is being turned on its head and stylised ethnic influences from all over the world meet with novel patterns, prints and fabrics; African, Aztec; indigenous craft is the new direction.” Greeves notes that many key curtaining trends have their roots in recent social and cultural change. “The global financial crisis, natural catastrophes, a surfeit of products and information are causing people to pause, to think about and reflect on their current lifestyle. Nowadays, a decisive factor in purchasing decisions is the consideration about what is really important. “In recent years, consumers have built on an ethical self-image, concrete quality and service demands, which they want to maintain, even in difficult financial times. Jennifer Donnelly, senior marketing coordinator at Wilson Fabrics, agrees, adding that economic considerations have led many consumers to spruce up their existing home, rather than movg. “Changing the window coverings is an essential element in this.” This could be one reason behind the re-emergence of prints as a key trend over the next 12 months, albeit with a more modern and contemporary feel, she adds. “There is still a market for the more traditional floral prints and jacquards; however, they seem to be taking a slightly different direction. There is an emerging trend for abstract or oversized florals, giving items a surreal beauty. There also seems to be a push towards romantic florals, using more of a vintage touch; very sophisticated colous palettes.” There is an emerging trend for abstract or oversized florals, giving items a surreal beauty Wilson is also seeing an increase in stripes in both horizontal and vertical varieties, in particular, two-tone or multi-coloured stripes of varying or uniform stripe widths. Donnelly also notes increased interest in fabrics that feature fine detail and intricacy on larger scales than traditionally seen, such as the popular Jazz leaf style. In terms of colour, natural and earthy tones and textures will continue to be popular due to demand for natural, eco-friendly products, with the Windsor sheer experiencing an outstanding response due to its natural linen look and excellent draping properties. “At the same time, consumers seem to becoming more daring and confident with the use of colour in the home, and we are seeing touches of vibrant colours becoming ever more popular, in particular bold greens, reds, corals and fuchsias “Velvet also appears to be on the comeback and in large colour palettes covering the full spectrum, from the basic cream and ivory, through to the warm reds, burnt oranges and fuchsia, then to the cool blues, greens and purples, all the way to the dark charcoals and blacks. The sheer softness of the velvets allow for a very luxurious and soft drape “Embroideries are also becoming more popular as a more embellished, luxurious option. Embroidery offers the extra element of sophistication, elegance and texture that will continue to be in demand over the next 12 months. The sheer elegance of the embroidered designs lends imsels to the more floral or botanical designs, which allow for the detail and flowing lines of the foliage “We do foresee the curtain trend continuing, particularly as consumers become more environmentally conscious and where energy saving is at the forefront of people’s minds,” Donnelly says. “Windows are critical to the overall energy-efficiency of a home] in regards to window coverings, drapes and pelmets are the most efficient at reducing heat loss in winter and heat gain in summer.” “[Curtains] also offer much more variety in terms of colour and design than other window coverings. The sheer flexibility and choice in design, colour and texture of curtain fabric allows consumers to easily match their décor and tastes and also gives the option of further coordinating their home by using a complementary fabric on accessories such as cushions, pillows and upholstery.” For the foreseeable future at least, drapes’ status as an outlet for design creativity, environmental awareness and even cultural expression looks assured. Official Site – www.abinteriors.com.au
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