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Date Created: 12/22/15
Picking up the Name of a Beauty Salon Name is the face of your business. It’s what you are going to be recognized for and it’s how people are going to remember you. That’s why it should always be unique and significant. Selecting a business name is the first and the foremost step for any organization. How will the name look at the sign above the door? Will the name entice the customer to visit the salon or cause them to avoid it altogether? The answer to all these questions is the part of the name-game. When it comes to naming an Online beauty salon, the key is to choose a name which relates to your business (or brand), and, more importantly which suits your patrons. If your salon name does not engage your clients, then it’s not doing its job. SOME COMMANDMENT OF NAMING- 1. Think big. Even if you’re starting with a small business, plan of the future, which can include national and global expansion. 2. Never use ‘me too’. The point of marketing is to be different from others. 3. Keep it simple and catchy. 4. Make it memorable. 5. Try to indicate what you do or offer or the nature of the product and services. 6. Get viewpoints from others. The more good intellect, the better. 7. Allow yourself the possibility of imperfection. And consider the opinion of the customer and focus group. 8. And at last, own the dot-com extension of the name. As much as the salon is yours, you must be as objective as possible. It’s good that you love the name, but your clientele have to love it as well. KNOW YOUR CUSTOMER What’s the average age? All women or men? Are they single or family people? There is always a chance that you have isolate groups of people with the name you chose. Considering in mind, you need your beauty salon to make money, consider who should be the name aimed at? By knowing your best customer group, you can be more understanding about what’s relevant to them. MEMORABLE BEAUTY SALON NAMES Having seen the names of the salon opened near us, I am also reminded that it needs to be naming someone will remember. The offender has a name with a mixture of letter and numbers like (NviG87), which is like solving a puzzle if ever you need to find them. This is key. Is your name memorable and is it easy enough to spell if someone needs to find you? There is nothing worse than a clever misspelling of a name or complicated words in your name. No-one likes to feel stupid, especially if they can’t spell your company or organization name. TYPOGRAPHY WORKS IN MARKETING Some name simply doesn’t work when it comes to marketing. The big brands only rule over the market. I know it may sound silly, but sometime the size of your name (the number of letters), and the shape the letters make is very important to how your name will look visually. The name you chose is an important decision for the beauty salon and can vary person to person. To make the Beauty salon name memorable and distinctive, get the craziest, wackiest, most far-out thing that you can possibly create and use that, because that will cause people to remember it. You’ll find some people who don’t like whatever name you chose- especially if you are renaming your existing salon- but with the right amount of question asked before hands, you should be able to come up with a beauty salon name you love, your client adores and new customers flock to.
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