Popular in Course
verified elite notetaker
Popular in Business Administration
This 2 page Document was uploaded by an elite notetaker on Tuesday December 22, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 7 views.
Reviews for Wesley-Yuhn---Generate-Leads-Through-Digital-Marketing
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/22/15
Learn How Digital Advertising Generates Genuine Potential Leads for Your Business If your conventional marketing strategy is still incapable of meeting your business needs, it is time to think of switching over to new strategy called digital marketing. To get genuine sales leads for your business is, these days, made easy by expert professionals using interactive and result-oriented digital marketing. Wesley Yuhn, CEO of Media Oasis, has been utilizing the method to bring anticipated outcome for the last five years. What is digital marketing? Digital marketing is a comprehensive term, which defines a set of marketing procedures involving all accessible digital platforms to advertise a particular product or service. Digital marketing has successfully overcome the problems found with the outdated marketing strategy. Rather than advertising products or services through newspapers, the marketing experts are now utilizing digital methods: call center, display DRTV, direct mail, email marketing, media buying, mobile advertising, pay per call, Pandora, radio, offline, re-targeting and aggressive web strategy solutions. Wesley Yuhn, during his long professional career, has effectively generated a number of genuine leads for several companies including General Mills, Frito Lay and Stanford University. Presently, he is working with Media Oasis as a Chief marketing officer and he has advanced his methods in an impressive over the period. At the same time, he is also working with ACHDP LLC as a chief sales officer for the last 5 years. Here, he is responsible to improve the ROI stat for the company that deals in online payment systems, including ACH, Check 21, Internet check, credit card payment processing, and risk management. Wesley Yuhn & ACHDP are widely held for their modern approach and the marketing solutions. How digital marketing works? Digital marketing could simply be described as either pull or push marketing method. If you are not used to interactive marketing drive, then learn how these two forms of online marketing can bring you estimated ROI. The push marketing lets you communicate with the prospective customers and persuade them to buy your product or services. It is accomplished sending instant message, text message, content marketing, mobile marketing, and email marketing. On the other hand, the pull marketing takes place when a consumer Google your business and tries to locate it. The consumers go online and gather all the information related to your products and services. In order to get the latest updates about your products, they may sign up for getting messages, emails, and podcasts. So, you are pulling in your prospective customers. Today, it is somewhat more important to make your customers special, rather than talking about your products and services all the time. Now, it is time to call for effective online marketing strategies. Considering the suggestions of experts like Wesley Yuhn, who has long experience in marketing and sales, digital marketing is the best way to persuade prospective effectively to buy your product.
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'