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Date Created: 12/22/15
Digital Marketing Strategies that are Passé Digital marketing is not only a relatively new function but also a constantly evolving one. Many of the strategies that were once considered effective may get your website black listed on search engines today. Many techniques that were an option back in the day are a compulsion come 2015. Here are a few strategies that are now considered obsolete. Building an Independent Department for Digital Marketing Bangalore While this was a popular trend 5 years ago, more and more brands are realizing that marketing by definition is an agnostic function regardless of the media employed. This means that the team that you nurture should be proficient in developing and implementing all kinds of marketing campaigns. Pursue a comprehensive skills assessment exercise with your current team and understand if it makes more sense to simply outsource your function to a digital marketing Mumbai or Bangalore company. Managing an E-Marketing Campaign for Clicks, Impressions and Budget Forecasts Gone are the days of managing paid search engine campaigns to reach the No.1 ranking position on search engines without really measuring the impact of that expense on your revenue. Businesses today are holistically managing their print, broadcast as well as SEM initiatives by taking into consideration conversion rates and whether it is a targeted cost-per-action or acquisition. Black Hat SEO Search engines like Google are now releasing comprehensive guidelines that define website design techniques which are search friendly. Following these rules deliver much better ranking results for relevant search terms. Relying on black hat SEO techniques prove to be a big mistake for the online authority and goodwill of your brand in the long run. Instead of buying credibility it makes more sense to create compelling content, use clean codes and develop long term authority. Renting out Email Lists Companies are now understanding the ideal way to generate leads is by creating in-house lists of emails. A great way to build in-house email strategies is through direct marketing, SEO, PPC, social media and search marketing. Fewer organizations are renting low quality emails which tend to generate high numbers of complaints for spam. Sending out Untargeted Emails Personalization is becoming extremely critical when marketing via email. However, there are still a major percentage of marketers which continue to send out emails that are not segmented or targeted. Considered one of the most obsolete techniques in digital marketing, the key to finding success here is to delve deeper into your analytics and relying on digital marketing experts and programs to design specific communications using psychographic and demographic data. Keyword Based SEO Over the years, Google has effectively moved SEO professionals from relying on keyword-stuffed content to that which is highly relevant and contextual. Especially since Google got rid of keyword insights from analytics a variety of new techniques have come into existence to deal with this change. The most effective strategies are those where marketing teams have consistently produced content that is relevant unique and reliant on analytics to measure its impact. Get more information: Digital marketing Mumbai & Digital Marketing Bangalore
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