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Reviews for Social-Commerce---Beyond-Transactions
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Date Created: 12/22/15
1 Social Commerce Beyond T ransactions Social Media Strategist Syzygy Group firstname.lastname@example.org 2 What’s Next? ????????? Adding E-Commerce to Social Media Platforms Adding Social Media to E-Commerce Platforms Social Commerce for brands is EVOLVING... 3 You’ve got the bases covered... social media on your e-commerce platform to increase trafﬁc, order value and conversion - and reduce support and returns costs 4 The job has been made easier with Facebook social plugins... 5 Lis➫en Experiment ➫ Ada➫t Develop And for brands new to e-commerce, you’ve added e-commerce to social media platforms; a ‘DTC* sand box’ using the LEAD strategy *Direct to Consumer 6 IS THA T IT? 7 “One more thing...” 8 Use social commerce to build RELATIONSHIPS not just transactions 9 Not any relationship, but PROFITABLE relationships; users who buy more, for more, more often - for longer 10 HOW? 11 Customer economics 101: Value of a customer is not just what they’ve spent with you, but what they will spend with you over the lifetime of the relationship... 12 ..plus their referral value - the value of bringing you new customers by word of mouth 13 So why not use social commerce for loyalty and referral marketing? 14 Loyalty campaigns in social media... 15 Loyalty campaigns in social media... 16 Loyalty campaigns in social media... 17 Loyalty campaigns in social media... 18 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media 19 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media 20 “Social commerce is the concept of word of mouth applied to e-commerce” Harnessing the referral value of customers 21 Referral campaigns in social media... 22 Referral campaigns in social media... ‘social afﬁliates’ 23 Referral campaigns in social media... ‘social afﬁliates’ 24 Beyond campaigns and programs: One thing drives both LOYALTY and REFERRAL - customer experience 25 Using social media to deliver expectation- beating customer experiences 26 Using social media to deliver expectation- beating customer experiences 27 Using social media to deliver expectation- beating customer experiences 28 Social Commerce - Beyond T ransactions... Adding social media to e-commerce platforms Adding e-commerce to social media platforms Running loyalty campaigns in social media Running referral campaigns in social media Using social media for customer experience management 29 Thank you www.socialcommercetoday.com
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