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Date Created: 12/22/15
Website Design Is Your Website More than a Pretty Face? ©2009, Oracle Digital There are a lot of different reasons companies in Perth are considering hiring a professional website design company that does more than basic design. Not only can hiring the right website design company ensure you get a polished and professional-looking website but a Perth internet marketing consultancy firm that specialises in website design can also provide you with advice to help your site do more than look good on someone’s browser. Today, business websites need depth. They need to do more than look like a really slick brochure. Read on for a few things you need to consider when creating or upgrading your site’s design: Load Time Some companies think they need to wow their customers and potential customers with impressive flash and a dazzling light and sound show when someone steps foot onto their online home. But being too showy could actually hurt you. Why? Load time. People don’t have the patience to wait 30 seconds for your presentation to load. Chances are that they’ll leave the site before you’ve had a chance to really impress them. This won’t do much for you in terms of attracting customers via Google and other search engines. Not only are people landing on your site but search engine crawlers / spiders are as well. Search engines look at ©2009, Oracle Digital Page |1 various factors on your site to help them determine what sort of traffic (if any) to send to you. You need an optimised website design that will appeal to your customers, your prospective clients, and to search engine crawlers that index websites based on relevancy to a topic. What do you need? You need the perfect blend of professionalism, customer- friendliness, and search engine friendliness. SEO Friendliness How does your website design help you get more traffic? Search engine crawlers crawl web pages. They look at every page on your site to help them determine how to categorise the site. The website design can make this easy by optimising various aspects of the design so that it helps Google, Yahoo, Bing, and other sites make a quick determination of precisely what the website is about. A website design company that also specialises in search engine optimisation can create a design that loads quickly, appeals to your customers, appeals to search engines, and more. Lead Capturing The “more” mentioned in the last paragraph is something that many website designers fail miserably at. Many won’t help you maximise the earning- potential of every website visitor. A design company that knows how to help you with marketing as well as putting together your website can help you: Look good Appeal to search engines Appeal to existing clients Capture the attention of visitors and even generate their permission to contact them in future for email marketing purposes. Your site needs to be people-friendly as well as search engine friendly. No matter how much traffic you get as a result of your design and SEO efforts, the most important consideration is what actions you take to appeal to the human traffic that makes its way to your page. Your site needs to be more than just a pretty face. Want to learn more about how to create a winning website design that does all of these things? Contact Oracle Digital, Perth Website Design and internet marketing specialists. ©2009, Oracle Digital Page |2
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