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Date Created: 12/22/15
C AROLYN S AMPSON Eagan, Minnesota 55122 651-470-3937 www.linkedin.com/in/carolynsampson email@example.com Q UALIFICATIONS Result-driven, effective Communications Director with 15 years experience managing all aspects of communications, media and public relations. Built extensive network of business and community leaders; excellent professional references. Leads teams, strategic planning, and operations. Excellent writing, editing and interpersonal communication skills. Professional portfolio available for review. Additional capabilities include: Strategic Communications Staff Management Web Development Media Relations Budgeting Online Communications Public Relations Social Media Speech Writing Community Development Branding Executive Coaching P ROFESSIONAL E XPERIENCE FAIRVIEW HEALTH SERVICES, Minneapolis, Minnesota 2011-2012 Communications Consultant Planned and executed communications in support of complex, high value/high risk projects to advance organization’s strategic goals; acted as communications consultant to executive leaders at Fairview Lakes, Northland and Maple Grove medical centers and the Information Technology Department. Drafted presentations and talking points for senior leadership; planned and executed employee forums. Researched and wrote stories for semiweekly online newsletter; scripted and produced videos. Increased employee engagement survey scores and intranet news readership by 5 percent in one year. MINNESOTA RURAL ELECTRIC ASSOCIATION, Maple Grove, Minnesota 2008-2011 Communications Manager Developed, implemented and analyzed marketing communications, outreach and public relations plan to drive member engagement and strategic growth for non-profit trade association; increased membership and associated revenue by 50% in two years. Wrote and edited award-winning e-newsletter, magazine and policy positions; developed and managed website and social media content; established and maintained new brand standard. Directed work of 4 marketing and administrative staff; organized and promoted regional and national conference trade shows and networking events. Developed Minnesota’s Our Energy Our Future grassroots advocacy campaign, achieved participation in the top ten among 47 states; led groups of up to 75 people in lobbying state legislators and Congress. U.S. CONGRESSIONAL CAMPAIGN, Eagan, Minnesota 2009-2010 Communications Director Developed and implemented strategic communications and media relations plan; won primary election by 10 percentage points. Planned press conferences and managed reporters; prepared candidate for and accompanied to television, radio and newspaper interviews. Wrote and distributed press releases and pitched stories; developed and maintained relationships with newspaper reporters and editors, radio and television interviewers. Managed and directed 6 staff and volunteers. CAROLYN SAMPSON Page Two P ROFESSIONAL E XPERIENCE (Continued) FRONTIER COMMUNICATIONS, Burnsville, Minnesota 2006-2008 Sales & Service Manager Managed team of 14 sales and customer service agents as part of the telecommunication company’s customer care organization; coached and mentored team to meet sales and service goals. Improved team productivity and efficiency by incorporating technology solutions and best practices. Coached sales team to deliver third highest sales results; reduced employee turnover to 20% in 7 months versus average of 100% turnover; recognized for ability to manage employee union issues fairly. DAKOTA ELECTRIC ASSOCIATION, Farmington, Minnesota 1994-2005 Communications Specialist (1998-2005) Developed and managed content for non-profit electric utility cooperative’s customer newsletter, circulation 90,000, and company website – named “Best Newsletter” and “Best Website” by the Council of Rural Electric Communicators Spotlight on Excellence Award. Wrote and edited quarterly business-to-business magazine, annual report, product and program brochures and special event materials; developed, implemented and maintained new brand standards. Oversaw $300,000 annual budget, strategic and tactical plans, and ROI metrics to achieve goals. Contracted with printers and other vendors; reduced costs 10% and improved productivity by streamlining procedures and policies. Served as company spokesperson during large-scale electric outage; trusted by CEO to effectively communicate company’s key messaging. Customer Service Representative (1994-1998) Developed comprehensive reference materials and sales scripts; coached peers on sales strategies; achieved company sales record for optional energy-saving program. E DUCATION HUMPHREY SCHOOL OF PUBLIC AFFAIRS, Minneapolis, Minnesota Master of Public Affairs in Community and Economic Development, GPA: 3.66/4.00 ST. CATHERINE UNIVERSITY, St. Paul, Minnesota Bachelor of Arts in Written Communications, GPA: 3.66/4.00 P ROFESSIONAL D EVELOPMENT Leadership Lakeville, City of Lakeville Leadership Academy, International Association of Business Communicators Television interview coaching, U.S. Department of Energy Certified Cooperative Communicator, Council of Rural Electric Communicators T ECHNICAL S KILLS Microsoft Office • Adobe CS: InDesign • Illustrator • Photoshop • Social Media: Facebook, LinkedIn, Twitter, YouTube, Wikipedia, GoogleAds • Website Design and Content Management: Dreamweaver, Google Analytics, HTML, SQL, Drupal, Oracle, Go Daddy • E-mail campaign management: Outlook, Constant Contact, MailChimp, Magnet Mail, NGP, Survey Monkey Database: iMIS, Access
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