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Date Created: 12/22/15
JOHN LUCKE + 1-412-298-6177 Mt. Lebanon, PA 15228 firstname.lastname@example.org www.linkedin.com/in/johnlucke GLOBAL MARKETING, BUSINESS DEVELOPMENT, STRATEGY Results-oriented market development and business manager with proven ability to introduce and commercialize innovative technologies, products and services to diverse and global business sectors. Skills include directing multinational business, marketing and sales initiatives, monetizing complex technologies, managing e-commerce / mobile commerce projects, and leading entrepreneurial / growth initiatives. Global Market Development Business Development / Joint Ventures Sales/ Sales Management Product Marketing and Management Marketing & Business Strategy Marketing Communications Market Research / Analytics Mobile Commerce Internet / e-commerce PROFESSIONAL EXPERIENCE CARNEGIE SPEECH COMPANY, Pittsburgh, PA 2008 - Present Carnegie Mellon University technology-transfer company, 20-employees, SaaS for e-learning, Global Clientele Vice President Marketing, General Manager Developed and led worldwide sales, marketing and business development initiatives for innovative and first- to-market e-learning software products. Expanded global base to 55-countries in the global education, enterprise, government and aviation sectors. Increased revenues through new product introductions, strategic partnerships, direct and channel sales and focused marketing programs. As member of Executive Committee, contribute to successful fund-raising activities with angel investors and venture capital firms. Directed corporate business development, marketing strategy, product introductions and marketing communications that delivered 78% revenue growth and expanded international footprint from ten (10) to 55 countries. Recipient of business/growth awards from business media and investment communities. Managed business and product development ventures that opened international markets and business sectors. Negotiated and managed strategic business partnerships and signed premier accounts to quickly establish market leadership positions. Developed and implemented an integrated corporate brand, distribution strategy and product roadmap that re-positioned company from academic start-up to a global SaaS business serving global markets and multiple business sectors. SYMBOL TECHNOLOGIES, Pittsburgh, PA 2000 – 2007 $2.2B computer hardware, software and services company, 5,000-employees. Now owned by Motorola. Director of Marketing – Mobile Commerce / Personal Shopping Technologies Enterprise-wide position tasked with revitalizing underperforming assets through product re-positioning and commercialization of new business models. Held significant responsibilities including business modeling and planning, business development, strategic partner management, product management, sales and research / analytics. Led the StepOne Systems spin-off to profit from operations in first year of business (2005-2007). Created business strategy, wrote business plan and received funding for product and business development strategy that commercialized mobile commerce and marketing applications while revitalizing underperforming mobile computing hardware and software assets. Global product revenues increased 250%, US revenues grew from $0 to $7 million and global install base expanded by 100%. Directed joint ventures, sales and channel partner initiatives that led to multi-million dollar deals with senior executives among client and partner companies. Established product roadmap, mobile operations and marketing best-practices, and pricing/licensing policies that enabled first-to-market mobile and e-commerce system. Mobile marketing / media systems delivered marketing efficiencies and improvements at 10X sector averages. John Lucke Page 2 STORES AUTOMATED SYSTEMS, INC, Philadelphia, PA 1998-2000 Private company; 225 employees, Retail Hardware, Software and Services; Now owned by SAP Marketing Director / International Business Development Managed full-service marketing department with responsibility for product/brand positioning, market research, Internet strategy, direct marketing, trade show, sales support, creative and public relations. Created and directed thought-leadership forums, including roundtables, white papers and research efforts, with leading media, end-users, partners and consultants. Initiated international business development efforts and established international reseller program for corporate hardware, software and services. TECHNOLOGY & BUSINESS INTEGRATORS, INC., Woodcliff Lake, NJ 1997-1998 Private company, 25 employees, Outsourcing and Business Consulting Marketing Director Developed and implemented an integrated branding strategy, including public relations, direct marketing, advertising, collateral, publication, Internet and event marketing, for a suite of outsourcing consulting services: Business Metrics, Business Process Outsourcing (BPO) and Contingency Planning. Provided consulting services for corporate clientele with a focus on aligning client marketing strategies with information technology investments and / or new business strategies. DCI MARKETING, Manasquan, NJ 1988 - 1997 Private company; 125 employees; Marketing Services and Consulting, Now owned by Catalina Marketing Corporation. Sales & Marketing Executive Repositioned commodity payment systems company to the industry leader in database, target and loyalty marketing. Re-directed operations and expanded product line led to significant increases in market penetration, corporate revenues and profits. Created and led company’s consumer products strategy resulting in first-to-market partnerships with major retailers and consumer goods firms. Prospected, managed and closed multi-million dollar deals with senior executives in targeted markets and sectors. Regular speaker at advertising, marketing and technology conferences. Conducted marketing events, software training and project implementation seminars. Hallmark Cards, Inc. 1982 – 1988 Sales and Sales Management Territory and account management with increasing revenue commitments and managerial responsibilities. EDUCATION: Rutgers Graduate School of Management Masters of Business Administration – Marketing. Graduated 1989 Boston College Bachelor of Science, Cum Laude – Marketing. Graduated 1981
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