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Date Created: 12/22/15
Kari Mitchell 832-567-9001 Houston, Texas 77096 firstname.lastname@example.org Marketing/ Sales/Public Relations/Brand & Strategy Management B2C/B2B visionary leader with extensive experience identifying core solutions, expanding business opportunities, developing new markets and creating strategic alliances to increase profits and operational quality. Exemplary leadership results range from cross-functional collaborations and energizing business relationships to maximizing available resources. Excel in innovative approaches, social/inbound marketing, gaining consensus and support, creative problem resolution, and continuous process improvement. Introduce and expand comprehensive program offerings across full project life cycles. Possess significant strengths in analyzing the big picture while developing staff to implement consistent, effective message and programs across public and private sectors. EMPLOYMENT HISTORY: ABB, Inc. 9/2011 -- present Business Development & Marketing Director, Control Technologies Global Public Relations Director, Control Technologies Created and led iPad program development program for sales and marketing. Increased Channel Partner awareness and sales by 2% in first four months, created first-ever written marketing plan for Control Technologies division. Increased C-level registration traffic to North America User Conference by 5%. Helped to instigate first Process Automation cross-divisional marketing team and use of marketing analytics to help drive business and create method to allow marketing to prove ROI to management. Added data centers to editorial calendars of two control magazines. Initiated first oil & gas article and ad in North American oil & gas magazine. Managed team of 10 for marketing communications, channel marketing, data centers and control technologies. Created social media guidelines for North America Control Technologies group. Accomplishments include: • Project manager for iPad Program launch (new internal anps external apps, purchase and issuance of product, training, processes, budget, management during pilot) • Consistently brought in marketing projects under budget and on plan • Consistently received high scores from customer surveys on events • Promoted with additional job title of Global Public Relations Director, Control Technologies Emerson Process Management 6/2010 – 7/2011 Marketing Communications Director, Remote Automation Solutions (O&G) Managed global staff in all aspects of marketing communications for division dealing with remote operations for oil & gas. Established marketing SharePoint used as a Media/Asset Library. Part of corporate project management team for new sales portal. Yokogawa Corporation of America 6/2003-9/2009 Manager, Corporate Marketing (2005-2009) Systems Promotions Manager (2003-2005) Responsible for managing all aspects of marketing and communications including budget, internal/external/channel website, collateral, events, CRM, mobile demo unit, international marketing, look-n-feel, public relations, users conferences, strategy management, etc. for an industrial automation supply company. Accomplishments include: • Promoted to head of Corporate Marketing after two years in Systems business unit • Managed staff of eight in all aspects of public relations and corporate marketing from managing brand to budgeting and market strategy. • Liaison to corporate headquarters in Tokyo as well as five other international regions • Member of first international marketing team to create and establish internal/external marketing brand for industrial automation business • Marketing portion of first Office of Strategic Management (OSM) for Americas group. One of six members to plan strategy and business development for move forward • Created/managed mobile demo unit (18-wheeler) that toured Americas region, developed internet lead retrieval system for unit • Handled related vendors and marketing for Americas region – US, Canada and Mexico • Created of marketing section for new CRM/SAP • Ran User Conference consistently under budget and with a 4.9 out of 5.0 rating for 6.5 years • Introduced company to upstream oil & gas industry • Consistently brought in events and projects under budget • Created intranet website as resource for company through the use of SharePoint • Nominated for Vigilance Award three times • Created new internal marketing campaign called “working as 1” National Oilwell 2000-2003 Corporate Marketing Manager Responsible for managing staff of five to handle all marketing, investor relations and promotional communications including budget, website, SAP CRM, collateral, trade shows, advertising, special projects and public relations for a $1.4 billion oilfield equipment and services company. Accomplishments include: • Created core corporate marketing group of six and later expanded it to include members from each internal group to manage and run company marketing • Created first ever marketing plan for 140-year-old company • Created new look-and-feel for company under new slogan “One Company, Unlimited Solutions” • Created new packaging for company -- corresponding collateral designs, ads, posters, etc. • Created marketing guidelines for company • Redesigned company website — internal and external • Created plan to handle internal fulfillment of collateral • Created and wrote quarterly company newsletter • Received ad readership awards from three trade publications • Created trade show plan for tracking and planning trade shows; managed trade shows • Helped with transitioning acquired companies -- 40 companies purchased in five years Energy Portal.com 2000-2000 Marketing Director Dot com start-up company. Responsible for all marketing and promotional communications for start-up, energy-related “e-hub” company. Accomplishments include: • Organized launch of company at Offshore Technology Conference • Created look and feel for company • Client-side direction for new website design • Responsible for articles, press releases • Client-side direction for ad designs • Handled media buys Continuum Resources, Inc. (CoRe) 1999-2000 Contract employment. Responsible for all marketing and promotional communications, trade shows, client seminars, presentations, and media/vendor relations. Accomplishments include: • Created marketing communications plan and strategy for one-year-old company • Helped create corporate business strategy • Liaison with partner companies on promotional pieces, trade shows • Created website, plan for 2000 • Worked on public relations/marketing plan involving City of Houston for 2000 • Responsible for all advertising and press releases • Helped increase market share and install client and competitor database • Responsible for ad and circulation increase in foreign language publications • Coordinated up- and downstream accounts in seven states for three publications • Responsible for all client interface • Maintained interactive database on clients Petroleum Geo-Services, Inc. (PGS) 1997-1999 Marketing Director, PGS Tensor Created and implemented strategic and traditional marketing, budgets, and plans for data processing division of oil and gas exploration company. Accomplishments include: • Created department; promoted to Director after three months on the job, managed staff of 5 • Developed marketing strategies, increased market share and helped to develop new business in key international markets to include all seismic active areas in North America, Mexico, Norway, China, Africa, and the Middle East. • Established graphics department of six which became the internal marketing department for 11- division company • Created plan and ran trade shows for division • Responsible for client functions including technical seminars —travel throughout the United States, South America, Norway and Europe. • Helped establish marketing plan for software in conjunction with PGS Data Management for use in seismic processing • Created and maintained competitor database worldwide for company • Maintained data processing website • Created, placed advertising for Tensor (data processing) division Gulf Publishing Company, Inc. 1996-1997 District Manager Managed and maintain advertising revenue and client relations for five publications in a seven-state, southeast territory as well as selling/managing Russian-language and Chinese-language versions of World Oil magazine. Accomplishments include: • Increased seismic and computer company account revenue by 65% for three publications International Exhibitions/Journal of Petroleum Technology 1994-1996 North American Representative Developed and maintained advertising client list for Society of Petroleum Engineers’ 52,000-circulation publication. Helped raise magazine revenues by 103% in first six months. Accomplishments include: • One of two representatives in North America who were instrumental in increasing revenues for JPT by 103% in first six months. • Increased seismic and computer advertisers by 53% • Sold one of first internet systems for oil & gas industry called “Oil Online” • North American representative for Offshore Engineer and Petrotecnia (Russian oil and gas publication). • Increased active account list from five to 55 in eight months 1981-94 positions available upon request FREELANCE JOBS: Third Eye Marketing 2008-present Owner/Principal Created DBA for group of freelance marketing talent. Started group in 2008 with two people. Increased to 10 within one year. Oiler Report magazine 1981-1982 Official magazine of the Houston Oilers Football team Wrote several freelance articles on the team and individual team members. EDUCATION University of Texas at Austin, 1981, Bachelor of Journalism/Magazine. Lack 12 hours for second degree in Physical Education during same time frame University of Houston. 1997-99. Observed five classes on upstream energy. COMPUTER SKILLS: MS Office 2003/2010, Adobe Creative Suite 4, Adobe Acrobat Professional, CRM (Microsoft Dynamics), Interwoven CMS, SharePoint, social media, Google Ad Words, ACT, MacBook Pro, iPhone 1-5, iPad 1-3
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