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Date Created: 12/22/15
ALAN CARROLL Fairport, New York 14450 Home 585.388.7028 / Cell 585.278.7730 firstname.lastname@example.org twitter@acarroll24 www.linkedin.com/in/alantcarroll PROFESSIONAL OBJECTIVE Seeking a position that would allow me to use my seven years of experience in marketing and public relations. QUALIFICATION HIGHLIGHTS Spearheaded annual marketing and public relations campaigns producing an average of 8 million media impressions per year Oversaw partnership with nationally known advertising agency Responsible for all on-campus public relations and marketing events Managed 8-person public relations and marketing team that serves 11 public schools Managed 10-person graphic design and printing team that serves 40 public schools Strong communications skills that include writing of speeches, newsletter articles, advertising copy and company-wide correspondence. Also, public speaking duties that include oral presentations and serving as master of ceremonies Main contact for all media inquiries Served as media spokesperson Monitored and increased organization’s social media presence Managed website content and appearance PROFESSIONAL EXPERIENCE Communications Manager at Monroe 2-Orleans BOCES – Rochester, NY. February 2011 to August 2012 Created surplus of over $30,000 by improving staff management Oversaw production that earned BOCES 2 three New York School Public Relations Association awards in 2011 Planned and implemented all organizational events Handled multiple public relations crisis situations, i.e., bullied bus monitor, student suicides, for our school district partners and contained negative media exposure Instrumental in internal crisis situations, i.e., student and staff deaths and arrests, that impacted BOCES 2 students and families Prepped District Superintendent for all speaking engagements Director of Admissions and Marketing at Bishop Kearney High School - Rochester, NY July 2010 to February 2011 Designed and implemented all new marketing materials Created new and re-wrote existing admissions letters Instituted new admissions procedures resulting in an improved process Developed new admissions events and increased applications by 25% First Bishop Kearney Admissions Director to display initiative and visit and meet with prospective students at all Catholic elementary schools in Monroe County Director of Admissions and Marketing at Allendale Columbia School - Rochester, New York July 2005 to June 2010 Increased new student enrollment by 29% Increased international student population by 125% Increased student diversity rate by 11% Increased inquiry to application rate by 7% Wrote or approved all ad copy and had final decision regarding radio and television ads Established new and critical relationships with print and television representatives Managed $200,000 annual budget Served on Diversity Committee Increased student diversity by forming and establishing close relationships with the Boys & Girls Club of Rochester and the Puerto Rican Youth Development League Produced new student retention events Created new orientation event for incoming families Admissions team was rated as one of the top five strengths of the school in a comprehensive third- party study conducted in the fall of 2009 Assistant Director of Admissions and Marketing at Allendale Columbia School, Rochester, NY July 2001 to June 2005 Promoted to Director immediately upon departure of predecessor Key contributor to school reaching all-time enrollment high Participated in all marketing initiatives Service Sales Representative at Simplex - Rochester, NY March 1998 to June 2001 In 2000, qualified for national sales conference by exceeding 125% of annual sales goal Consistently met or exceeded sales goals and earned repeat business Sales Representative at Penfield Plastics, Inc. - Canandaigua, NY May 1997 to March 1998 Mastered product knowledge and built highly positive relationships with customers Brief tenure due to attempt to help salvage father’s lagging manufacturer’s rep sales business State Support Representative at Paychex, Inc. - Rochester, New York November 1995 to May 1997 Achieved a zero tax penalty record for assigned client base and built excellent working relationships with state tax agencies Earned two Quality Service Awards Recovery Specialist at Paychex, Inc. – Rochester, NY 1994 -1995 Promoted to State Support Representative Achieved daily and weekly goals consistently Inside Sales Representative at Paychex, Inc. – Rochester, NY 1992-1994 Promoted to Recovery Specialist Achieved daily and weekly appointment quota consistently Achieved monthly sales quota consistently Assistant Branch Manager at ITT Financial Services - Rochester, New York 1989 - 1992 Produced a strong and consistent sales record Trained all newly hired employees AFFILIATIONS Genesee Valley Professional School Communicators, 2011-2012 A consortium of public relations professionals representing public schools. Rochester Chapter of Public Relations Society of America, 2011 to present This organization represents public relations professionals in the Greater Rochester Region. New York School Public Relations Association, 2011 to present A state chapter of the National School Public Relations Association Rochester Communications Professionals, 2012 to present A networking group of communications and public relations professionals Rochester Chapter of the American Marketing Association, 2012 to present Provider of resources, events and information to learn about the latest trends in marketing HONORS AND AWARDS Elected twice as President of the Greater Rochester Association of Private Schools, a not-for-profit organization dedicated to the promotion of private education Earned two Quality Service Awards at Paychex, Inc. COMMUNITY AND VOLUNTEERISM Lector at The Church of the Resurrection, 2004 to Present Hospitality Minister at The Church of the Resurrection, 2004 to Present Second Grade Catechist at the Church of the Resurrection, 2003 to 2006 Youth Basketball Coach at Perinton Rec Center, 2006-2008 Terry Meath Memorial Charity Golf Tournament and Dinner, 1997 to 2010 EDUCATION Master of Science in Education - State University of New York College at Brockport Bachelor of Arts in Communications - State University of New York College at Geneseo REFERENCES AVAILABLE UPON REQUEST
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