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Reviews for Advertising-Branding-Marketing-Director-in-Irvine-CA-Resume-Andrew-Sokol
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Date Created: 12/22/15
Andrew Sokol Award Winning, International Marketing Director Phone: 661-600-7756 – Orange County, CA. | Email: ASokol2012@yahoo.com Award winning Marketing Director with international experience. Proven success with B2B, B2C, CPG, PR, online, direct response, and live events for companies from small to international including: Nike, Yamaha, Siemens, others. A marketing professional with strategic, tactical and management capabilities. Drive company growth by developing comprehensive and powerful branding and positioning strategies. Drive company sales by communicating those strategies through innovative and compelling messaging. Drive company profits by managing departments, people, vendors and teams for maximum efficiency and R.O.I. Branding/Positioning Strategy International Consulting Budget Management Award Winning Creative Direction Media/Vendor Management Planning and Execution Award Winning Writing Project/Team Management R.O.I. Analytics INDUSTRIES SERVED: Medical, Education, Healthcare, I.T., Fashion, Health and Fitness, Automotive, Hotel, Consumer Electronics, Packaged Goods, Broadcast Television, more. N OTABLE A CCOMPLISHMENTS Won marketing awards for Strategy, Creative Direction, and Writing. Improved global business for top tier, international companies while consulting in Europe and Asia. Increased R.O.I. for national healthcare company by analyzing data and improving media efficiencies. Provided marketing and management consulting which achieved the following results: - Launched Banana Boat skin care products establishing brand among market leaders. - Improved market rank from #3 to #1 for Southern California car dealer. - Increased Annual Sales 32% for fitness equipment retailer/manufacturer. Expanded revenue for hotels, healthcare, CPG, beauty, education, I.T., other accounts. Founded and built advertising agency to $4 million in billing in 2 years. Organized, promoted, hosted marketing seminars drawing over 100 business people monthly. Produced subscription-based business consulting on video series distributed worldwide via the internet. Performed keynote address: “The Business of Show Business” at Television Academy of Arts & Sciences E XECUTIVE L EVEL S KILLS Analyze Situations Rapidly Create Strategic Alliances Develop Campaigns Conduct Conferences Close Sales Do Strategic Planning Grow Organizations Train Teams Direct Projects Manage Budgets Negotiate Major Deals Develop Relationships Drive Out-of-Box Thinking Improve Sales and Profits Maximize R.O.I. Provide Big Picture Vision Write in Variety of Styles Speak in Public Grow Customer Retention Function Independently Demonstrate Versatility - Career History Next Page – Andrew Sokol Phone: 661-600-7756 | Email: ASokol2012@yahoo.com - Page 2 of 3 - C AREER H ISTORY DIRECTOR OF MARKETING – BOSTON MEN’S HEALTH CENTERS April 2012 – October 2012 National Director of Marketing for global network of medical treatment centers. Developed Brand/Positioning Strategy: Collaborated with Director of Operations to evaluate company strengths and opportunities. Performed competitive research. Analyzed marketing data. Developed branding strategy. Wrote creative and strategic briefs. Directed creative execution that communicates new brand positioning. Rebranded company as “The World’s #1” in the category. Revamped marketing materials to reflect new positioning strategy. Gave presentations to management and staff for company-wide implementation. Managed Budget, Media Buying and Vendors: Managed $6 million budget. Developed media buying strategies based on analysis of revenue streams, efficiencies, and R.O.I. by media and market. Negotiated media buys with newspapers, magazines, vendors and agencies. Negotiated project and material rates from vendors including creative and material deliverables. Acted as Creative Director: Oversaw and directed creative teams including graphic designers, television and radio producers, editors and ad agencies. Guided creative look and voice. Wrote content. Created templates for maximum efficiency and R.O.I. Directed Teams: Managed teams and budgets. Produced projects including: television commercials, radio commercials, print ads, SEO and SEM optimization, reputation management, online ads, E-books, newsletters, more. Reason for Leaving: Company downsizing led to elimination of department. Recommendation letter available. PRESIDENT – CONVERGENCE MARKETING November 2008 – April 2012 Full service, boutique marketing and advertising agency. Developed, planned and executed strategies and campaigns for a variety of industries including: Education: Provided positioning direction and strategy for nursing college with 3 campuses in Southern California. Guided CEO during development of positioning, budgets, and creative campaigns. Performed and analyzed research to determine strategic opportunities. Planned and negotiated media buying including print and television campaigns. Provided guidance on restructuring call center and sales training. Wrote website, print and collateral material to reflect new positioning strategy. Gave presentations to management and staff. New positioning strategy: “The Non-Profit School, for a Richer Education” led to observable results. School enjoyed marked increase in student inquiries and enrollment. R.O.I. and profit figures improved by 14% over coming 12 months. I.T.: Recommended branding strategy and execution for largest I.T. Services Company in Los Angeles. Collaborated with company owner to implement strategic and operational changes. Conducted and analyzed research for positioning strategy. Acted as Creative Director regarding new logo and website design. Negotiated with graphic artists, web developers and others. Wrote SEO optimized content for maximum online effectiveness. New branding/positioning statement: “The Fastest I.T. in L.A” results in accelerated company growth. Calls, bookings and new contract clients increase rapidly over following 12 months. Company expands and adds strategic services as a direct result of new marketing initiatives. Andrew Sokol Phone: 661-600-7756 | Email: ASokol2012@yahoo.com - Page 3 of 3 - Retail: Provided branding strategy, creative direction, tactical guidance for America’s largest dance shoe retailer. Consulted with owner on new branding and positioning strategy. Performed and analyzed competitive research to determine strategic opportunities. Directed use of online techniques including SEO optimized content creation, CRM and reputation management. Provided direction to maximize results from live events and trade shows. Created new branding: “Champions Wear Champion Dance Shoes” which results in competitive advantage. New strategic positioning leads to endorsements by industry champions and increased company visibility. Sales increase 23% over next 18 months. More: Handled accounts in a variety of industries. Performed keynote presentation at Television Academy of Arts and Sciences on “The Business of Show Business.” Wrote and produced business consulting on video series distributed over internet. Produced SEO/Internet Marketing video series distributed over the internet. Reason for leaving: Compelling offer from Medical Group. References available. INTERNATIONAL BUSINESS CONSULTANT March 2000 – November 2008 Business/marketing consultant working overseas in Germany, Italy, Japan and Thailand. Provided consulting on marketing strategy/implementation to companies including Nike, Yamaha, Siemens, others. Nike (Thailand): Consulted management and staff on Western business culture and operations. Produced collateral and other materials for internal and external stakeholders. Wrote and edited various print and online publications. Provided sales training relative to Western business culture. Consulted on public speaking and PowerPoint presentations for conferences and events. Yamaha (Italy): Worked with management and staff in a variety of capacities including consulting on sales training, marketing strategy and American business culture. Oversaw production of print materials. Wrote and edited materials when appropriate. Worked directly with various departments on etiquette, protocol, language and other aspects of working with American stakeholders. Improved communications and relationships between departments and teams. Siemens (Germany): Provided business and marketing consulting for management and staff. Provided guidance regarding live event and sales presentations to internal and external stakeholders. Provided consulting on American business practices and culture. Planned and oversaw execution of projects. More: Consulted in Japan. Other industries: manufacturing, food, motion picture, electronics, government agencies. Reason for leaving: Return to United States. Reference letters available. E ARLIER CAREER H ISTORY J. Walter Thompson Advertising: Account Executive (Bally’s Fitness Centers Account) Chiat-Day Advertising: New Account Acquisition Team (Nintendo Account) Sokol-Hulin Marketing: Founding Partner (Hotel, Automotive, CPG, Health & Fitness, Fashion. more) KFMB Television: Marketing Manager at CBS affiliate station in San Diego, CA. Sokol Photography: Owner/Photographer (Portrait and event photography) E DUCATION B.S. Degree: Radio/T.V./Film Production – San Diego State University References available. Can relocate and travel as needed.
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