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Reviews for SVP-Credit-Card-Financial-Services-in-Minneapolis-MN-Resume-Michael-McDonald
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Date Created: 12/22/15
Michael J. McDonald Minneapolis, MN 55445 (763) 568-7183 Residence (612) 270-6903 Cell MichaelMcDonald8326@comcast.net http://www.linkedin.com/in/mjmcdonald1 SUMMARY Senior level professional recognized for creating/driving new business through Marketing, Sales Strategy, Product Management, Operations, and Financial Management by amending business plans in various economic cycles. “I count Michael as one of my best hires in my career.” (Kevin Rhein, Senior EVP & Chief Information Officer, Wells Fargo) (Former Group Executive Wells Fargo Card Services and Consumer Lending) “I would gladly go to war with Michael on any business I ran.” (Doug Scaliti, Former President Metris Companies, Inc.) KEY COMPETENCIES Strategic Financial P&L Management Business Development Innovative Effective in Matrixed Organization Operations Drives Results Builds High Performing Teams Sales and Marketing Collaboration Influencing Skills Leadership Skills PROFESSIONAL EXPERIENCE Senior Vice President, Wells Fargo Consumer Lending Group 2008 - present Complete P&L responsibility of Wells Fargo’s Enhancement Services business unit Built affinity business across the entire Wells Fargo enterprise driving customer valued fee income Grew revenue from $10MM to $124MM a year and averaged over 26% CAGR since 2003 Drove over 1MM+ unit sales annually of customer centric affinity products Built high performing team through key recruitment, professional development and culture focused on innovation and continual improvement which consistently exceeded goals Developed multi-channel marketing plan that leverages the retail bank, phone bank, online banking, telemarketing, direct mail, digital marketing, social media, VRU’s and inbound servicing channels Manage more that 80+ marketing campaigns a month through innovative offers and channels Responsibe for internal and external call center operations in locations across the U.S. Instrumental at turning many Wells Fargo customer care centers into profit centers Market enhancement service solutions across multiple business lines including Card Services, Educational Financial Services, Personal Lines and Loans, Home Equity, Home Mortgage, Business Card, Business Lines and Loans, Auto Finance and legacy Wells Fargo Financial. Assisted business partners in meeting financial goals including revenue, expense management, new customer acquisition, usage, engagement, loyalty and retention Led significant conversion, expansion and product penetration into the newly acquired Wachovia Bank increasing penetration of Enhancement Services products from 2% to 15% Effectively work with peers in highly matrixed organization Wells Fargo MVP award winner – awarded October 2010 Vice President Customer Marketing, Wells Fargo BankCard Services 2003 - 2008 P&L responsibility for unsecured Credit Card portfolio, Secured Card, & Enhancement Services Organically grew Credit Card portfolio by $4.6B from $5.6B to $10.2B in receivables Increase CC acquisitions by 20% through channel expansion and innovative solutions Reduced CC acquisition cost from $67 to $43 in telemarketing channels Reduced attrition from 9.4% to “best in class” 4.75% by redesigning retention efforts Dramatically increased usage on Credit Cards through innovative offers and increased debit activation dramatically Created Wells Fargo’s Private Labeled Identity Theft Protection product with bank wide sales of 150M units a month Business liaison between card services and Wells Fargo Corporate Privacy Group and played a major role developing Wells Fargo’s Corporate Privacy and Solicitation Policies. Director, Metris Companies Inc. – Product Management 1997 - 2003 P&L management of Metris’s Debt Cancellation, Insurance, Home Warranty, Extended Service Plans and Card Warranty products with sales of $190MM for ’00 and $280MM for ’01 Grew Debt Cancellation from $25MM to $206MM in four years Achieved penetration rates that were five times industry average Had lead roles in $2.1B in Credit Card portfolio acquisitions made from 1997 to 2003 Winner of back to back Metris Presidential Awards Deemed “Mr. Metris” by Metris President Doug Scaliti for my contributions to the company Sr. Account Executive, Carlson Marketing Group Inc. 1994 – 1997 Designed and developed innovative loyalty marketing and travel rewards programs Management of the program P&L, budget, and expenses from design to implementation Developed Merrill Lynch’s CMA Global Gold program labeled “1995 product of the year” by Merrill Lynch Chairman Daniel Tully Strategically developed a large Agricultural loyalty marketing program for American Cyanamid, within 6 months, an achievement deemed nearly “impossible to achieve” by our client Other programs developed included: Bell South’s Tally, Holiday Inn Priority Club, GE Capital’s CarPro program, and MasterCard’s MasterValues campaign Account Executive, CMG - Business Development Loyalty Marketing 1989 – 1994 Responsible for new business development and management of loyalty marketing programs from design to implementation. Developed over 7 loyalty marketing programs, including both of CMG’s two largest programs Establishing innovative marketing programs designed to build customer loyalty for our clients Provided marketing management and leadership to team and internal departments including: I.T., Marketing, Creative, Operations, Accounting, Partnership Marketing and Production Managed multiple call centers consisting of 5 to 150 representatives EDUCATION Bachelor of Science – Marketing - St. Cloud State University Executive Management Program - Diversified Products Group - Wells Fargo, Inc. Google Certifications - Google Analytics and Google Ad Words
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