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Date Created: 12/22/15
LINDA L. CHIARELLI King of Prussia, PA 19406 · 610-908-2620 · email@example.com ------------------------------------------------------------------------------------------------------------------------------------------------- MARKETING EXECUTIVE 15+ years of experience in field sales & marketing, product marketing, brand management, new business development and new product launches for high tech B2B and consumer brands. Market strategist who aligns sales, marketing, partners and new product development with customer needs to achieve revenue and business growth. Expertise in designing integrated marketing programs for global companies. Extensive knowledge in new markets. Thrives in dynamic environments and whose creativity is fueled by new product challenges in domestic and international markets. Personal Characteristics: Adds value through strategic mindset combined with detail-orientation and execution skills. Known for passion, energy, commitment and ability to motivate and influence others. Dedicated to results with a track record of tenaciously pursuing goals. Lover of food, wine, travel and sports. PROFESSIONAL EXPERIENCE CONSULTANT - SALES & MARKETING, January, 2010 - Present Provide sales, marketing consulting & new product launch support to two companies on a contract basis. Drive business development in new market segments, increase revenue through programs aimed at increasing existing customer sales volumes and developing new clients through clear marketing strategies ie: social media marketing, magazine advertising, website development/enhancement, email marketing and event/tradeshow programs. GOTHICSTONE · 2001-2010 A privately held manufacturing, import and distribution company. Director, Worldwide Business Development & Marketing Operations (2001-2010) Leadership and executive management accountability for global sales, marketing, operations, strategic planning and business development. Served as key focal point for all operations on a global and domestic level. Forecasted revenue projections for production planning in Turkish and Italian factories. Recommended new retail operations, new warehouse facilities and the marketing strategies to enhance and grow revenue and strategic partnerships to our key target markets: architecture and construction/building. Developed the Gothicstone brand (#1 in industry) within 3 years through various marketing strategies & business development activities targeted at B2C and B2B: homeowners, architects, engineers, contractors, builders, and distributors to develop the retail and wholesale businesses. Developed the marketing plan which included research and competitive analysis, SWOT, product requirements, product roadmap, national advertising, national television, unsolicited TV and editorials, national & international tradeshows, and strategic partnerships i.e.: Viking Pools. Developed the implementation of a customer relationship management system to target and close the leads from worldwide marketing activities. Key Accomplishments: Achieved the branding of "The Gothicstone Paver" to the international retail and wholesale stone marketplace. Implemented an "optimized" website with consistent search results of #1 on Yahoo and Google in our industry. Championed the strategic relationships with 6 key domestic partners to fuel growth in the “backyard living” marketplace. UNISYS Corporation, Blue Bell, PA (1995 - 2001) Marketing Director, Microsoft Alliance and WIN2000 Programs (1999-2001) Led the strategy development and marketing executions for the Microsoft / Unisys Alliance of products. Directed cross-functional teams to develop and execute integrated marketing strategies of the Unisys/Microsoft portfolio of 30 software, services and hardware solutions to the global marketplace. Developed and directed the worldwide Unisys/Microsoft WIN2000 Data Center product launch. With a team of marketing, engineering and joint customers, Developed and validated the direction, product roadmap, product requirements, content and implementation services. Resulted in (5) new, large account beta clients and $3.5M in revenue. Marketing & Program Director, BioWare Integration Solution, (1996-1999) Spearheaded a business unit and created the business and integrated product strategy, the product solution, marketing and sales program for the Unisys biometric security solution. Sold the BioWare solution to (4) countries for their national identification programs; launched program worldwide; closed at $14M total revenue. Directed and managed 15 people in engineering, product management, marketing and sales to develop the hardware, software, integration and implementation services surrounding the solution around value themes. Developed, with global consulting services organizations, both internal and external to Unisys, the sales opportunities for this security solution across several industries i.e.: public sector, airline/airport, federal government, health. Integrated technologies of facial, voice, fingerprint, thermal scan, and hand recognition into the solution set. Program Marketing Manager, Oracle Financials, US & Canada (1995) Hired and trained the 15 member sales, pre-sales, implementation and consulting organization dedicated to selling, consulting and project managing Oracle Financial solutions. Developed a sales guide, sales collateral, sales tools and education curriculum roadmap for the Unisys sales force to sell Oracle Financial applications. Jointly, with Oracle, broadcast, over international television, the strategy and program offerings for the solution. Generated $4 million in incremental new business revenues for the Unisys Oracle program in 9 months. Previous Careers: LINDSCO – owner/operator 3 GNC franchises; year to year revenue growth 55%. IBM: o Senior Marketing Manager, Telecommunications & Systems Management Software products, White Plains, NY. Managed the International Alliance for System View (predecessor to Tivoli acquisition). o Branch Sales Support Manager, managed the industry consultants in the branch thereby developing opportunities for incremental revenue for application, database and industry consulting services across all sales territories. Attained 100% of all business objectives ($120M revenue); Honored as “Management Director of the 100% Club” for all US Sales Operations. o System Engineering Manager; Software Sales Specialist, telecommunication; Advisory Systems Engineer; Account Systems Engineer - Details on request. EDUCATION & MEMBERSHIPS BA, Economics, Albright College, Reading, PA PMI, Project Management Institute Proficient in Salesforce.com, Constant Contact, Quickbooks, Microsoft products
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