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Date Created: 12/22/15
Lyle Halvorson Bismarck, ND 58501 – St. Petersburg, FL 33708 (701) 471-0015 • firstname.lastname@example.org SUMMARY Highly accomplished executive with strong background in public relations and communications. Experience in corporate, nonprofit, and government sectors. Adept at developing and implementing effective communications, public relations, and media relations plans, programs, and strategies. Consistent record of increasing media visibility and presence and building media relationships. Able to provide interview coaching for organization leaders. Expertise in crisis communications. Supervisory experience. Special skills in budget administration and project management. PROFESSIONAL EXPERIENCE AARP, Bismarck, ND 2005 – Present Associate State Director - Communications Principal media liaison for major nonprofit organization. Serve as media spokesperson. Provide advice regarding media interviewing for state director and other senior staff. Increased media visibility by developing strategies and plans to increase AARP’s media presence in North Dakota. Build and maintain relationships with media to promote programs and advocacy efforts. Formulated North Dakota’s first standardized communications plan effectively targeting media, state lawmakers, elected officials, key partner organizations, and members. Implemented communications program promoting new enrollment-based prescription drug program. Promoted community meetings across the state, helped coordinate enrollment events, and conducted news conferences. Dramatically increased enrollment levels. Improved AARP’s brand recognition with media to increase contact from media representatives as information resource regarding issues such as retirement security, long-term care, healthcare, and others. Developed monthly newsletter for distribution to state and local organizations to foster key partner relations. Public speaking experience as well as author speeches for staff and volunteer leaders as needed. Manage social media platforms and maintain content of AARP North Dakota website. Odney Advertising Agency, Bismarck, ND 2002 – 2005 Public Relations Director Directed public relations division of large, full-service advertising agency. Supervised three writers. Authored and implemented public relations plans and strategies for clients such as N.D. Tourism, N.D. Dept. of Commerce, Basin Electric Power Cooperative, Taco Johns International, PrimeCare, and others. Counseled clients on media and public relations. Contacted media outlets to ensure full coverage of client events and news conferences. Scripted key talking points for client speaker interviews. Actively involved in authoring marketing plans for clients at local, state, regional, and national levels. Played major role in development and implementation of public relations plan to encourage attendance at large state festival. Delivered 66% more attendees than client anticipated. Facilitated $1.3 million in earned media for N.D. Tourism, placing stories in USA Today, Chicago Tribune, New York Times, Washington Post, Minneapolis Star-Tribune, Readers Digest, and others. Played important part in N.D. Tourism winning $500,000 in funds through passage of hotel/motel tax. Conducted research and developed specialized marketing/public relations campaign for N.D. Dept. of Transportation that increased seatbelt usage 20.5% among male drivers. Performed crisis communications planning. Lead public relations person for road construction project in state’s fourth-largest city. Authored crisis plan, met with contractors and city officials, and implemented plan on six separate occasions in response to gas line ruptures, power outages, and water main breaks. Provided information to media in accurate and timely fashion, resulting in minimized negative press. Additionally, assisted retail food establishment in turning around negative opinions following food poisoning incident erroneously blamed on client. Provided counsel throughout lifespan of project. Lyle Halvorson Page 2 North Dakota Chamber of Commerce, Bismarck, ND 1994 – 2002 Communications Director / Editor, North Dakota Horizons Magazine Established and managed chamber’s first communications program, including strategies and budgets. Oversaw all media relations. Served as spokesperson. Administered $400,000 budget. Edited, marketed, and managed circulation of quarterly magazine with more than 12,000 readers. Developed chamber’s first website and carried out major updates to keep site state-of-the-art. Incorporated ability to conduct online member surveys and event registration, and to deploy legislative action e-alerts. Redesigned newsletter and increased distribution from 1,500 to more than 10,000. Reduced newsletter costs by migrating to advertiser-supported model. Increased chamber’s revenue by implementing catalog of state-oriented products for sale. Managed project to develop and implement new subscriber database software. Negotiated contract with vendor. Job Service North Dakota, Bismarck, ND 1985 – 1994 Information Director Oversaw all statewide marketing functions for agency. Developed and implemented annual marketing plan. Coordinated external public information and education programs. Administered $100,000 budget. Served as liaison to public customers as well as state and national elected officials and constituent organizations. Managed all media relations on statewide basis and served as spokesperson. Directed employee communications program supporting over 400 staff members in 15 locations. Created agency’s first paid marketing program. Shifted focus of marketing and communications efforts to target business community. Prepared successful grant proposal to participate in project to develop national public relations program. Worked with representatives of two states and public relations firm to create “The Talent Bank” campaign. Served as chairman of national public relations committee for two years, and played key role in developing U.S. Dept. of Labor’s national job database, “America’s Job Bank.” Improved relationships with business community to help them fill needs for skilled and unskilled positions. Communicated information to businesses, media, and policymakers regarding new employer tax model. Actively involved in implementation of new pre-employment testing program. Served as media spokesperson, and also coached senior executives in presenting interviews. Prepared speeches for executives and governors. Authored testimony presented to state legislature. EDUCATION B.S. in Mass Communications, Minnesota State University-Moorhead, Moorhead, MN PROFESSIONAL ORGANIZATIONS Public Relations Society of America President, Great Plains Chapter, International Association of Business Communicators, 1998 Chair, Public Relations Committee, Interstate Conference of Employment Security Agencies, 1989-1991 President, N.D. Chapter, International Association of Personnel in Employment Security (IAPES), 1990-1991 ADDITIONAL INFORMATION Training: Workshops / Seminars in Communications, Public Relations, Writing, Social Media Computers: Word, Excel, PowerPoint, Publisher, QuarkXPress, Photoshop, PageMaker, Spredfast AWARDS & RECOGNITION IAPES: Outstanding Member (1988); Award of Merit (1987); New Employee Performance Award (1985) U.S. Dept. of Labor: Outstanding Literacy Volunteer, Region VIII (1990)
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