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Date Created: 12/22/15
PAMELA KAY CASELIUS __________________________________________________________________ New Prague, MN. 56071 (952) 758-3023 PCaselius@gmail.com www.linkedin.com/in/pamcaselius SUMMARY OF QUALIFICATIONS Experienced Marketing Communications professional with excellent strategic planning and project management skills. A versatile manager with both client and agency side experience across marketing planning, market research, advertising, consumer and B2B marketing and public relations. -Passionate about brand development. -Well-versed in all aspects of marketing including advertising, research, PR, promotions and special events. -Adept in staff management and development. -Proficient in budget management. -Effective in building collaborative internal and external relationships. PROFESSIONAL EXPERIENCE OPTUMHEALTH (Golden Valley, MN) 2010-2012 OptumHealth specializes in health management solutions that address the physical, mental and financial needs of individuals and organizations. Senior Marketing Manager Managed B2B marketing duties for the Wellness product suite, including: smoking cessation, weight management, onsite health promotion and biometric screenings. Produced marketing tools, including PowerPoint presentations, videos, sell sheets, product guides, and Webinars to increase product awareness and drive potential clients into the sales pipeline. Account Supervisor for UHC View360 physician/clinic online patient management system with Optum’s internal creative agency, Carrot. Produced member experience video from biometric screening results, to online portal usage, to telephonic coaching. Rebranded Wellness Inc. to OptumHealth, including their Web site and collateral. REGENCY BEAUTY INSTITUTE (Brooklyn Park, MN) 2009- 2010 Twin City based educational institutions that built and manages 80 cosmetology campuses in a twenty-state area. Marketing Director Responsibilities included student recruitment and customer marketing. Launched marketing plan to help new campus student recruitment and guest business ramp up quickly. Developed 18 guest promotional offers to drive business into student salons. SUPERVALU PHARMACIES (Eden Prairie, MN) 2001-2009 Publicly-traded company (SVU) that owns and operates 900+ retail pharmacies located within Supervalu owned retail grocery stores across the United States. Marketing Director Managed pharmacy marketing, advertising and strategic planning (post the acquisition of Albertson’s Food Stores), including the Sav-on and Osco pharmacy brands. Duties included brand development, consumer promotions and advertising media planning, Web site creation and agency/vendor management. Supervised a staff of five and managed a budget of over $20 million. PAMELA KAY CASELIUS ________________________________________________________________ Lead the development of the Pharmacy brand strategy, including pharmacy in-store décor, new Web site, logos and brand standards for the consolidated business. Participated on the Merchandising Transformation task force for the New Supervalu Enterprise. Coordinated annual Pharmacy Flu Shot program in Minnesota Cub stores as part of Health Fair 11 partnership. Immunized over 80,000 people annually. Spearheaded a group-wide customer service/guarantee initiative. Served on the Power Drug Store development team, to redesign and re-merchandise pharmacy-OTC area in-store to drive additional sales. Test store sales increased 5-10%. Developed and launched the Refill Advantage program, including new Web site and collateral, to drive prescription sales and compliance. Held the position of Sr. Marketing Manager from 2001-2006 for original group of 185 Supervalu pharmacies located within Supervalu owned retail grocery stores including Cub Foods, bigg’s Hyper Market, Scott’s Foods, Shoppers and Shop ’n Save. DVC COMMUNICATIONS (Mpls., MN) 2000-2001 Promotional marketing agency and satellite location of larger agency headquartered in Connecticut. Account Supervisor Managed strategic planning and implementation of effective consumer promotions via free- standing inserts, sweepstakes and special events. Clients included: Pillsbury (Progresso and Totino’s brands.) MC CRACKEN BROOKS MAIER (Mpls., MN) 1998-2000 Promotional marketing agency meeting the B2C marketing and sales promotion needs for a wide range of clients. Account Supervisor Managed strategic planning and implementation of effective marketing communications, consumer promotions, sweepstakes and special events to meet and exceed client expectations. Clients included: Cost Cutters (a full service client), E*Trade, Motorola, JC Penney, United States Satellite Broadcasting, At-A-Glance, Dr Pepper, wwwrrr.net, World Spy.Com, Wrenchead.Com and HydraWEB Technologies. Managed project budgets that ranged from $500,000 to $4 million dollars. Created first-ever promotional Web site for Motorola Pagers, which generated over 10,000 site visits in a four-week period. Developed and executed sales promotion for JC Penney’s Stafford men’s suits that resulted in a sales increase of 75% in promotional markets vs. non-promotional markets. Served as Senior Account Executive from Feb. 98 to Feb. 00 EDUCATION CARDINAL STRITCH COLLEGE, Milwaukee, WI. Master of Science Degree in Management WINONA STATE UNIVESITY, Winona, MN. Bachelor of Arts Degree in Mass Communications, minor in Sociology BOARD MEMBERSHIP HOSPICE OF THE TWIN CITIES (HOTC) 2011-Present Board Member MINNESOTA VISITING NURSE AGENCY (MVNA) 2007 - Present Board Member Member of the External Affairs Committee (current) Member CEO Search Committee.
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