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Date Created: 12/22/15
F RANK M ONA III Livermore, CA 94550 925.216.5596 www.linkedin.com/in/frankmona email@example.com SALES / MARKETING Dynamic and successful leader, with nationwide experience in communications and consumer services companies. Proven sales leadership and marketing expertise within both large corporate and smaller company environments, producing consistent track record of profitable growth and marketing execution. Focused and hands-on manager, able to motivate and lead teams to achieve exceptional results. Expertise includes Client Services / Account Management Channel / Partner Management Consumer & Business Product Marketing Sales Operations / Project Management PROFESSIONAL EXPERIENCE ALLCONNECT, Atlanta, GA 2011 – 2012 $100M consumer services company, delivering revenue and customer satisfaction solutions to consumers on behalf of utility companies nationwide. Vice President, Client Services (West Region), San Francisco, CA 2012 Led the West Region Client Services team providing account management, client support and new business development activities for key clients including: Pacific Gas & Electric (PG&E), Southern California Gas (SoCal Gas) and San Diego Gas & Electric (SDG&E). Exceeded corporate averages for revenue per call and sales conversion rates for account portfolio totaling 14 million households generating $29M in 2012 annual revenue. Achieved 214% of corporate average revenue per call. Exceeded sales conversion rate by 38% of corporate average. nd Managed 2 largest account (PG&E) and account with highest average revenue per sale (SDG&E)- equaling 352% of corporate average. Vice-President, Strategic Client Management, Atlanta, GA 2011 – 2012 Grew new and existing strategic client lines of business to achieve and exceed budgeted revenue through expert execution and new product development to drive new revenue streams. Achieved 125% of target with $25M in 2011 annual revenue. Developed the strategic platform to enable clients to drive incremental revenue, increase customer satisfaction and reduce churn of core product / customers. Teamed with Executive leadership to bring new strategic clients into the company – including business plan, sales strategy and technology platform development. AT&T, Dallas, TX 1991 – 2011 $125B global communications company, delivering wireless, wireline and data services to consumer and business customers worldwide. Executive Director, Consumer Channel Management, 2008 – 2011 ConnecTech and Home Service Providers Led 14 person team responsible for product marketing and channel management of ConnecTech-AT&T’s version of Best Buys’ “Geek Squad” suite of computer support home services. Generated $22M in 2009 annual revenue with projected growth to $100M+ by 2012. Developed and implemented sales execution activities – including training, incentives, field visits, and target setting for numerous internal and external sales channels – including Outbound telemarketing, door-to-door, Connected Communities (MDU/SFU contracted properties) and Home Service Providers. FRANK M ONA III P AGE T WO AT&T (Continued) 2,200 AT&T company-owned retail stores and the 4,474 company-owned Radio Shack retail stores. AT&T’s 15,000 Service Rep. Consumer Sales Channel. Created comprehensive marketing and promotional offer plans for entire product line of installation and monthly recurring support services including Advertising, product development, promotional offers and “coat tail” marketing with AT&T’s Broadband and U-Verse marketing efforts. Led 4 person Home Service Provider vendor management team that generated $50M+ of 2009 in-year revenue – including AT&T’s Board of Director for Movearoo – an LLC with a consortium of 7 Telecom companies – including CenturyLink, and Verizon. Executive Director, Consumer Marketing, 2001 – 2008 AT&T West (California / Nevada) Led 20 person team responsible for the development and implementation of AT&T Consumer Marketing efforts contributing to a $4.5B annual revenue stream from over 7.5 million consumer customers. Developed and implemented sales execution activities – including training, incentives, field visits, and target setting for numerous internal and external sales channels. Created comprehensive marketing plans for entire consumer product portfolio including the implementation of new products and promotional offers to acquire, retain and winback customers. Successfully launched 10 new products – including AT&T U-Verse, SBC Yahoo! DSL / Dial-Up Internet Service, Cingular Wireless, Echostar (DISH Network), numerous voice / data bundles and SBC Long Distance. Director, Sales and Marketing Integration, Telemarketing, 1999 – 2001 and the Employee Referral Program Directed 3 different teams (Sales and Marketing Integration, Telemarketing, Employee Referral Program). Led 17 managers responsible for the creation, delivery and integration of all sales and marketing campaigns supporting the $4.5B annual revenue stream from over 8 million consumer customers. Responsibilities include content development (i.e. training, scripts, promotional materials, etc.) integration planning, content training, material delivery and post campaign audits. Drove $60M in annual revenue as Managing Director of Pacific Bell’s Consumer and Small Business Telemarketing organization. Responsibilities included strategic leadership into campaign design, financial management and overall direction to 600+ managers and telemarketing agents. Generated $85M in annual revenue leading 10 Management and 69 non-management employees with sales stimulation and marketing programs to 60,000 California-based employees. Director, Competitive Response and Channel Management 1997 – 1999 Led Competitive Response team of 5 Managers who provided strategic analysis and review of competitive local telecommunications providers as well as customer retention and winback marketing. Directed Channel Management Team responsible for creating and integrating all sales and marketing campaigns, including new products, promotional offers, competitive response into the 6,000 employee sales channel. Prior experience includes business sales and marketing roles with AT&T. EDUCATION BS, Business Administration – Marketing, Minor: Communications, California State University, Sacramento, CA MS, Telecommunications Management, Golden Gate University, San Francisco, CA
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