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Date Created: 12/22/15
Gabriela-Chorny Becker www.linkedin.com/in/gabbybecker email@example.com Hollywood, FL 33021 (305) 794-1135 SALES AND M ARKETING PRO WITH 15+ YEARS EXPERIENCE Dynamic sales and marketing professional with over fifteen years experience in IT industry. Highly motivated, results driven, with strong interpersonal communications skills. Detail oriented, organized, and capable of working and thinking independently and creatively. Adept at meeting multiple deadlines in fast-paced environments, with extensive knowledge of channel programs: strategy formulation, forecasting, tactical implementation, project tracking and ROI management. Bilingual –bicultural: Working experience in Latin America and EMEA regions. E XPERIENCE S YMANTEC CORPORATION - Global Channel Marketing Manager: 2011-2012 • Part of the Global SMB Channel & Alliances team working on campaign development and management of global web-based lead generation tool to drive incremental revenue for Symantec Partner Community. • Responsible for leading the implementation and migration of lead gen online tool in accordance to roadmap and objectives. • Proficient in Marketing Resource Management- in Aprimo (Atlantis) including Reporting & analysis • Managed external vendor relations, as well as internal communications with key executives, and launch and promotion activity with partners, global and regional stakeholders to build awareness, adoption and usage. S CRIPTLOGIC CORPORATION -Global Channel Marketing Manager: 2007-2011 • Responsible for driving $45 Million yearly revenue • Increased partner sales 15% year over year In partnership with Channel Sales organization established strategic marketing plans and objectives for EMEA and America regions to successfully achieve sales goals for the regions. Working Cross-functionally- management of new product and promotion launches in all channel geographies. Work closely with sale teams to define and develop sales tools and materials. Budget management, planning, tracking and reconciliation for each program/activity to within +3% -3%. Performance Tracking: Monitor acceptance and overall performance of marketing strategies, programs and initiatives through key statistics and adjustments as necessary to maximize results. Successful –conceptualization-development- implementation and launch of global partner portal. (SharePoint) S YMANTEC CORPORATION -Channel Marketing Manager, North America: 2005-2007 • Responsible for driving $65 Million yearly revenue • Increased partner sales 10% year over year • Managed top 5 key partners which contributed 40% of channel sales Development and execution of strategic and tactical marketing plans for key national retail accounts, including: Office Max, Office Depot, Circuit City and Microcenter, in support of global sales and marketing initiatives. Work closely with Sales Account Managers to drive revenue growth and maintain account relations. Development and implementation of channel marketing programs and tactics related to Point of Sale materials, from request to final delivery. Development and maintenance of project metrics and reporting; schedules, budgets, and tracking of project expenses vs. assigned budgets. Responsible for planning and securing managed account’s advertising spots in Sunday National Newspaper circulars. Proven track record of successfully managing and executing marketing campaigns, including budgets, timelines, resource allocation, target audience and contact strategy. 1 Gabriela-Chorny Becker www.linkedin.com/in/gabbybecker firstname.lastname@example.org Hollywood, FL 33021 (305) 794-1135 S YMANTEC C ORPORATION -Marketing Manager, Latin America: 2002-2005 • Responsible for driving 10 Million yearly revenue Increased partner sales 10% year over year • Responsible for strategic marketing planning, budget control, and marketing execution for Central America, Caribbean, Chile, and Andean Region, for both Consumer and Enterprise business units. Development of marketing plans in support of initiative and campaign objectives, including budgets, timelines, resource allocation, target audience and contact strategy. Planning, implementation, and development of marketing programs for partners and clients in alignment with global planning processes. Work closely with Sales Account Managers to drive revenue growth and maintain partner relations. Forecasting, monitoring, reporting and maximizing ROI of all partnering activities defined by quarterly revenue goals. Organization of trade- shows, seminars and events within the region. Development and execution marketing promotions, programs, and activities through Direct Mail, Email, Web, Partner Resource Centers, marketing and lead generation events, POS material, and Relationship Marketing. Development and implementation of channel marketing programs and tactics related to development of pre-sale marketing and sales materials from request to final delivery. Development and maintenance of project metrics and reporting, schedules and budgets, and tracking of project expenses vs. assigned budgets. Communication and reinforcement of regional objectives across multiple divisions in order to drive the execution of marketing programs. Proven track record of successful marketing campaigns, including budgets, timelines, resource allocation, target audience and contact strategy. M.I.S.S ERVICES NC .-Consulting, Sales and Marketing Services: 1993-2002 • Successful launch of independent (VAR) value added authorized dealership for Apple Computer, Compaq, Hewlett Packard, Polaroid and Agfa Corp – driving over $1 Million yearly revenue Successful launch of independent (VAR) value added authorized dealership for Apple Computer, Compaq, Hewlett Packard, Polaroid and Agfa Corp. Product representative for Latin America of Asante Technologies, Keyspan, Intego, Irez, and Heartsoft. Responsible for recruiting, developing, and training distribution channels for vendors represented in Latin America. Maintenance and development of account relationships with high-level customer satisfaction. Coordination and participation in trade shows in Latin America; e.g. Graphics of the Americas in Miami, ExpoMac in Mexico, and MacWorld. Supervised by Apple Latin America Business Development Unit, granted responsibility for organization coordination, and deployment of third- party vendor showcase for iSummit events in 2000 and 2001 (contractual work). Handled vendor recruitment, participation, and coordination of all third- party vendor exhibit shipments, and production of marketing collateral. Development of integrated office management application in Filemaker Pro to handle administrative operations: purchasing, database handling, quotation system, and general correspondence. ICSC ONNECTING POINT - Polaroid Product Manager: 1989-1993 • Winner of Polaroid’s multiple-unit sales to single- account contest - summer 1993 • Winner of Polaroid’s Top 10 National Sales contest for digital palettes - winter 1992 Conducted customer needs analysis and pre-sales support on systems compatibility. Developed and delivered technical presentations for CFOs, CTOs and CEOs. Responsible for product demonstrations, installations, and support of Polaroid products on Windows and Macintosh platforms. E DUCATION B.A. • Business Management, Florida International University Certifications: • Symantec Internal Marketing Courses • SBSS I/II Small Business Solution Selling Program, Apple Computer, Miami, FL 1993 •I BM Successful Selling and Closing Techniques, Boca Raton, FL 1990 • Several technical courses on computer software, Internet and networks. • Mac OS X Transition training, Apple Computer, Coral Gables Florida. • Mac OS X Boot Camp, Apple Computer Coral Gables Florida, May 2001 Affiliations: • Marketing Counsel • Marketing Institute 2
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