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Reviews for VP-Public-Relations-Marketing-in-Tampa-St-Petersburg-FL-Resume-Phoebe-Ochman
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Date Created: 12/22/15
PHOEBE OCHMAN Tampa, FL 33624 813/960-5971 * 813/781-8651 (cell) * email@example.com www.linkedin.com/in/phoebeochman SUMMARY: Ivy league-educated, communications professional with 20 years experience in public relations, marketing, resource management and related fields. Extensive knowledge and skill in managing marketing campaigns, event planning and media relationships. Direct management of up to 16 personnel in addition to freelancers and interns. Accomplished in working with diverse publics, marketing services and benefits, strategic planning and meeting deadlines with accountability and under budget. AREAS OF EXPERTISE Creation and implementation ostrategic communications plans; coordination of brand marketing campaigns; management of issues and crisis communications for internal and external audiences; media training of key spokespeople for broadcast, print and radio interviews; project management of special events; development and crafting of newsletters, collaterals, and direct-mail campaigns; adroit in converting medical jargon into layman’s terms for ease of understanding; and recruiting, training and managing new personnel. PROFESSIONAL EXPERIENCE Vice President/Communications Consultant: Ivy League Strategies, Tampa, FL (1998- 2004, December 2012-present) Content writing and on-line/hard-copy editing for client industries such as health care, education, high-tech, insurance, business, non-profit, publishing, and travel/leisure. For both 2012 and 2013, secured $5,000 “Share the Wealth” grants to launch and expand community-wide recycling program. Increased in-kind donations by over 450% for University of South Florida’s Small Business Development Center in 4 months with cold calls and word of mouth, which then resulted in business features in the monthly newsletter. Director of Public Relations & Marketing, Florida Hospital Tampa (formerly University Community Health), Tampa, FL (2007 to November 2012, position eliminated) Responsible for all public relations & marketing activities corporate-wide for external and internal audiences. Public Relations Manager, University Community Health, Tampa, FL (2004-2007) Led all public relations initiatives corporate-wide for external and internal audiences. Supervised all on-site television commercial production, i.e. WFTS and WFLA, which was a marketing tool previously not utilized by the organization. Booked and oversaw production of MTV’s “Quiero Mi Baby” featuring couple at The Women’s Center, which increased brand awareness to the Hispanic community, and Animal Planet’s “After the Attack” resulting in increase usage of ER despite the long wait times. Conceived and supervised production of employee music video launching the Spirit of Women program at Florid Hospital Tampa, which was then featured by the nationwide organization as a best practice for introduction to internal stakeholders. Directed all hospital events including celebrity-driven such as Dr. Oz 15-minute physical (surpassing attendance goal), groundbreaking of new expansion projects and opening of new hospitals, i.e. Florida Hospital Pepin Heart Institute with Larry King and Florida Hospital at Connerton Long Term Acute Care. Both hospital openings met projected occupancy goals faster than projected target date. Successfully managed to stay under decreasing marketing fiscal budget by implementation of grass roots and media relations strategies. Increased both broadcast, print and radio ad equivalency by 288% with an 85 proactive/15 reactive split. Under my supervision, three employees were recognized as “Employee of the Month.” Total number of employees: 3,400. Media Relations Coordinator, Morton Plant Mease Health Care, Clearwater, FL (2001- 2004) Proactive and reactive media relations for health system. Managed all media during high-profile patient stays without negative impact on patient care Secured Nadine Pazder as Health Team 9 report for Bay News 9 Acted as official Public Relations and Marketing Chairperson for Race for the Cure 2004 Editor-in-Chief, CubeCentral.com, Beverly Hills, CA (2000-2001) Off-site management for website providing information and resources for people with substance abuse issues. Managing Editor, AccessLife.com, Tampa, FL (2000) Managed content for website, which provided information and resources for the disability community Project management and implementation of live chat with Christopher Reeve resulting in an increase in site traffic by 15% Website won two Media access awards: California Governor’s Committee and Tampa Mayor’s Alliance Editor, Florida Health Care News, Tampa, FL (1994-1999) Creation and editing of all 18 editions of medical marketing newspaper with quarterly distribution Launched eight new editions during tenure EDUCATION Columbia University School of Dental and Oral Surgery, New York, NY, D.D.S. Brown University, Providence, RI, B.A. in Studio Art. PERSONAL INTERESTS Knitting (includes test and samples for top knitwear designers, and creation of own personal designs), Handspinning (drop spindle and wheel), Experimental Baking, Weekly Sermon Writing, HIIT Training and Seasonal Running.
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