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Date Created: 12/22/15
Laura K. Lear Denver, CO 80211 303.880.3075 (c) firstname.lastname@example.org @lauralear (LinkedIn/Twitter) Profile Strategic and agile revenue marketer and business leader with 25+ years of experience working for fast-paced technology and media companies, with expertise in B2B and B2C strategy development, branding and messaging, sales enablement, content development, funnel management, demand generation, nurture, digital marketing and social media programs. Consistently recognized as a fearless, collaborative, street-smart leader, possessing a natural ability to navigate complex organizations and processes to cut through red tape and get results. Excel at communications and collaboration, high- performance team building, and financial stewardship, with a dogged focus on strategic goals and results. Areas of Expertise Strategy Development ~ Branding/Messaging ~ Leadership ~ Integrated Marketing ~ Content Development Demand Generation/Funnel Management ~ Digital Marketing ~ Sales Enablement ~ Social Media ~ Public Relations ~ Market Research ~ Direct/Channel Marketing ~ Budget Management Experience Fathom Events (div. of National CineMedia) – Denver, CO May 2005 – Feb. 2013 Senior Director of Marketing Fathom brings exclusive entertainment events to movie theaters nationwide using NCM’s digital cinema broadcast network. Lead team of 5 marketing and research professionals and craft integrated marketing strategies for 3 diverse B2B and B2C segments. Manage annual marketing budget of more than $2 million. B2B: Responsible for generating integrated marketing programs that delivered over 44% of total new annual revenue, resulting in return-on-marketing-investment (ROMI) of more than 327%. B2B: Crafted marketing strategies, content plans and sales enablement tools and developed blueprints for persona-driven lead generation campaigns aligned with the customer buying process. B2B: Implemented marketing automation system, enabling trigger-based demand generation and nurture campaigns, lead scoring and routing. Influenced all of NCM and brought the application company-wide to more than 250 users. B2C: Created and launched social media strategy, increasing referred social media traffic by 134% in 2.5 years and resulting in new annual revenues of more than $500K. B2C: Grew subscribers and followers by 120% in one year. Increased organic website traffic by 98% and increased unique visitors to web site by 55%. B2C: Designed integrated marketing strategy, increasing ticket sales across expanded national footprint. Elements included: new website, social media, mobile marketing, partner programs, grassroots outreach, SEO/SEM, sweepstakes and contests. B2C annual marketing ROI exceeds 400%. Initiated and led company-wide branding study, implementing consistent messaging across all NCM divisions. Continually engage cross-divisional team members to strengthen NCM’s competitive position. Jabber, Inc. – Denver, CO June 2002 – May 2005 Director of Marketing Jabber software provides a highly scalable architecture supporting the aggregation of presence information across a variety of devices, users, and applications. Cisco acquired Jabber, Inc. in September, 2008. Led marketing and inside sales teams and executed integrated marketing strategy. Elements included: branding, messaging, sales tool development, lead generation campaigns, and media and analyst relations. Completely re-positioned product as an enterprise presence platform, creating entirely new market and buyer opportunities and positioning the company for acquisition by Cisco Systems. Laura K. Lear - 2 Developed comprehensive lead generation strategy, tripling the number of qualified leads delivered to the sales force each month. Dramatically increased media and analyst exposure for the company. Jabber, Inc. consistently named as a top tier presence and messaging solutions provider. Selected as the only director-level participant on the Executive Management Council, responsible for formulating short- and long-term corporate objectives. Qwest Digital Media – Denver, CO January 2000 – March 2002 Director, Marketing and Product Marketing QDM provides a complete portfolio of managed content services, such as webcasting and video on demand. Defined vision, scope, market requirements, and launch plans for entry into the webcasting, media-on- demand and web conferencing markets. Managed diverse, geographically dispersed team of product and marketing managers. Developed full suite of sales tools including proposals, presentations, videos, brochures, direct mail pieces, competitive analyses, demo scripts, white papers, FAQs, and support tools. Sony Electronics – Park Ridge, NJ December 1995 – December 1999 National Marketing Manager Sony Videoconferencing offers a full suite of videoconferencing systems for national accounts and SMBs alike. Led N. American marketing team and directed product marketing strategies. Interfaced with counterparts in Asia, South America, and Europe. Skilled at working with international teams. Crafted marketing strategies for the new videoconferencing and telemedicine divisions, increasing Sony's market share from less than 1% to more than 7% in less than three years. Acted as primary press spokesperson and nurtured lasting relationships with key industry analysts and editors, resulting in outstanding editorial and analyst report coverage. Compression Labs, Inc. – New York, NY September 1990 – October 1994 National Account Manager CLI was the leader of high-band, high-resolution videoconferencing systems. Won significant international accounts, resulting in $6 million in new revenue. Managed global implementation teams and network partners to ensure worldwide customer satisfaction. AT&T Communications – New York, NY June 1985 – August 1990 National Account Executive Post-divestiture, AT&T Communications was one of the world’s leading long distance and technology providers. Developed $21 million First Boston and $45 million Chase Manhattan national accounts, establishing AT&T as systems provider-of-choice. Consistently exceeded quota. Education and Honors 1985 Bachelor of Science, Communications and Public Relations Syracuse University, Newhouse School of Public Communications 1988 Nominated and selected for highly coveted sales instructor rotation at AT&T National Sales School in OH. Co-wrote and delivered new Selling Skills curriculum. 2012 Selected participant in National CineMedia’s Leadership Academy awarded to employees with the highest leadership potential.
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