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Date Created: 12/22/15
Joel Alpert Hands-on Branding and Marketing Manager merges unique combination of expertise — strategic & creative, branding and direct marketing/interactive— to help your company produce faster, stronger business results. BRANDING & STRATEGY — skilled at capturing the essence of a company, product or service quickly, using proprietary methodology…plus specialized consulting that can quickly shift from business strategy to project details C ERTIFIEDD IRECTM ARKETER — conceived and produced hundreds of effective digital and print campaigns…with a direct response orientation towards making marketing pieces engaging, interactive, and produce stronger results AWARD -W INNINGC OPYWRITER AND C REATIVE DIRECTOR — with 27 Gold and Silver SouthStar Awards, presented by the DMA for the combination of Strategy, Creativity and Results…and many additional awards W IDE RANGE OF CLIENT EXPERIENCE — in large and small B2B and B2C, including Kimberly-Clark, IBM, BellSouth, HomeVestors, Equifax, Six Flags, Strategic Financial Alliance, Verizon, CSX Transportation, more MarketPower 1990 - present, Marketing Director / CMO / Strategic Director / Creative Director / Marketing Manager Founded and managed boutique agency/consultancy, driving business results in B2B, B2C and NPO. Multiple client-service roles as Strategic Consultant, Direct Marketing Expert, Creative Director, Copywriter, Marketing Manager, CMO. Integrated branding and company identity skills, merging analytical and creative; frequently using proprietary strategic consulting methodology (developed by Robert Fritz, Inc.). Practical company/product/service strategic action plans, marketing plans, market segmentation and go-to-market plans. Award-winning direct response campaigns, lead generation, customer acquisition and retention, capitalizing on social media and internal databases; creative services management, project management. Conceived engaging online and offline content plus service, product and program development and innovation. Developed, managed and worked with custom-tailored teams to execute effective email and direct mail concept, copywriting and production. Website design, CMS sites, programming, production. CRM, data analysis, search engine optimization. Trade show exhibit concept, design and promotion; event concept and logistics. Telemarketing scripts and team training. DRTV, radio and video. Proposals, executive presentations, PowerPoint/Keynote presentations. Graphic design and photography. Electronic and print production, with cost efficiencies. Working with small, medium, and Fortune 500, companies, such as… Kimberly-Clark Champion Mortgage Canada Life AirTouch/Verizon Wireless UUNet Technologies IBM Electrolux Sandra K. Meltzer & Associates Setili & Associates Best Western Equifax Coverdell Strategic Financial Alliance BellSouth CSX Transportation …many more, please ask to see full client list Proven Marketing & Business Results, Such As… Brand Positioning for companies, products, and services, including: Canada Life, Strategic Financial Alliance, IBM, American Cyanamid, Setili & Associates, Heritage Hall, Best Western, supersignssuperfast!, Smart Card Retail Systems, Verizon/AirTouch, Sandra K. Meltzer & Associates, UUNet Technologies, Great Wraps, Equifax, more. Market Penetration: Increased broker participation by 31% in selling a term-life product for Canada Life, via combination of new program of branding, creative, sales incentive plan, collateral, direct marketing, annual conference. Product Turnaround: Agricultural herbicide was slated for phase-out with last-ditch effort — delivered +24% profitability, and +29% in market share — in one season— via rebranding/creative, advertising, radio, POS, billboards. Exceeding Projections/Net Profits (Kimberly-Clark): Turned company-projected 5% gain to +19% in 6 months, for asbestos removal garment, via integrated multichannel campaign with brand refresh, advertising, press coverage, direct marketing. CRM Retention (Airtouch/Verizon): “Jaw-dropping” 34% response with “remarkable” 71% customer retention, developing retention program branding and offers, targeted direct marketing, inbound and outbound telemarketing. Lead Generation/Direct Response (HomeVestors): “Golden goose” 55% increase in response in high-value leads. Revenues (Physician Sourcing & Search): Increased net revenues by 18% within 5 months, with strong offers and creative via targeted recruitment program that doubled overall response from .65% to .94%. Integrated Campaigns: For a wide range of clients, such as Kimberly-Clark, Best Western, Canada Life, AirTouch/Verizon, BellSouth, Investor’s Business Daily, Sandra K. Meltzer & Associates, American Cyanamid. Atlanta, GA 30329 (404) 404-433-5555 (cell/txt) • JoelAlpert123@gmail.com • Page 1 of 2 Additional advertising agencyexperience includes… Leading Atlanta and NYC Direct Marketing Advertising Agencies — Full-time and freelance, working with Fortune 500 clients at top-shelf Direct Marketing Ad Agencies and consulting firms, including… Tucker Wayne/Luckie (now 22 Squared) Stone & Adler (div. of DDB) KKB (now BKV) Ogilvy & Mather Direct Rapp Collins (div. of Y&R) Maris West Baker Agency clients — AT&T, Consumer Reports, American Cyanamid, Kimberly-Clark, House & Garden, Georgia Trend, Weight Watchers Magazine, Tru Green, Christian Children’s Fund, Arthritis Foundation, Mississippi Power & Light, BellSouth Advertising & Publishing, Six Flags, more. Journalism — managing editor, reporter/feature writer, photographer, columnist; NYC and Atlanta weeklies. Certifications & Training Professional Direct Marketer (PDM) certification, Center for Direct Marketing, Henry Bloch School of Business, UMKC; offered exclusively to working DM professionals with 7+ years of experience; intensive one-year program of cross-functional DM training and certification. Inbound Marketing Certified Professional, Inbound Marketing University; recognizing fluency in social media, email, blogging, SEO, lead nurturing, inbound PR, viral marketing, analytics, video, landing pages, and more. [ pending ] Certified Business Communicator (CBC), Business Marketing Association. Organizational Structural Consultant (OSC), producing clear and efficient Strategic Action Plans, brand positioning, tactical/management implementation, goal-focused results (“problem-solving”), and developing insight and depth of understanding in new areas quickly. Innovative Structural Dynamics consulting process developed by Robert Fritz, Inc. Technologies For Creating Instructor/Coach: Proprietary process of Business Strategy and Branding, with Strategic Action Plans that have no “disconnect” on implementation (developed by Robert Fritz, Inc. ) Training corporate and individual participants to clarify goals/vision and produce results in business and personal life; executive decision-making and coaching. Landmark Education courses and seminar series. Additional cross-discipline certificates and marketing training: New York University Center for Direct Marketing; Advertising Club of New York - Certificate in Advertising and Marketing; Atlanta Advertising Institute - Small Agency Management. Courses at New York School of Visual Arts; NYU Folio professional marketing seminars. Studied and worked with Direct Marketing superstars Bob Stone, Martin Baier, Sol Blumenfeld, John Francis Tighe. Extensive and ongoing seminars and webinars in strategy, management, direct marketing, branding, new media, and related fields, through multiple professional and trade organizations. Bachelor of the Arts (BA), Brooklyn, College, City University of New York. Awards &Business Community Winner of 27 Gold & Silver SouthStar Awards, and dozens of additional certificates presented by the Direct Marketing Association, for the combination of strategy, creativity, and results. Recognition across business, consumer, and non-profit categories, including Integrated Campaigns, Copywriting, Collateral, Direct Mail, Direct Response TV, and Corporate Video. Additional Awards: Technology Association of Georgia (TAG) Marketing Challenge (First Place) Atlanta Addy Birmingham Addy John Caples International Creative Awards in Direct Marketing DMA Echo BMA Peach International Ass’n of Business Communicators Golden Flame Boards of Directors positions with American Marketing Association (AMA), Direct Marketing Association (DMA Atlanta), Business Marketing Association (BMA), Mosaic Outdoor Club, Southeast Direct Marketing Association, Atlanta Marketers Forum. Trade Association Presentations and Workshops for American Marketing Association… DMA Atlanta (Direct Marketing Association)… Atlanta Marketers Forum… Direct Marketing Educational Foundation (DMEF)… Business Marketing Association, and others. Trained BMA members for CBC exam. Trained management and executives in targeted marketing; content and training of corporate employees with customized seminars and coaching. Joel Alpert • Page 2 of 2 • ( 404) 433-5555 (cell/txt) • Joel Alpert123@gmail.com
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