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Reviews for Director-Marketing-Research-Insights-in-Minneapolis-St-Paul-MN-Resume-Steven-Akerson
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Date Created: 12/22/15
Steven D. Akerson 612.599.6946 Lakeville, MN 55044 email@example.com DIRECTOR, MARKETING RESEARCH AND INSIGHTS Persuasive marketing research and insights leader helping organizations make better decisions, improve marketplace reputations by increasing customer loyalty and profitability. Strong marketing sense; able to discern brand, marketing and communications needs and conduct actionable research with impactful reports that create opportunities. Builds competitive advantages by developing strong teams and helping change organizational behavior to meet marketplace demands. Insight Discovery • Team Leadership and Development • Qualitative and Quantitative Marketing Research • Group/Meeting Facilitation • International Marketing Research and Brand Development • Communications Planning • Collaboration Skills • Customer Satisfaction Management• Consulting Expertise • Outstanding Interpersonal Skills • Influencer __________________________________________________________________________________ PROFESSIONAL EXPERIENCE AKERSON MARKETING RESEARCH, INC.; Minneapolis, St. Paul, MN 2002- Present Director, Marketing Research and Insights Built marketing research, insight development and brand consulting business. Devised brand reputation model, successfully sold services, developed strong client relationships, managed projects and consulted regarding implementation of research results. Enhanced the image of global and national companies through a proprietary brand model that gave these organizations powerful, unique and differentiated positions in their markets. Boosted revenues and improved time-to-market via new product research (health care, consumer, business-to-business products) that helped focus product development and engineering on critical design/functionality features with strong customer demand. Gained and utilized customer information and insights to produce stronger customer performance for clients, focusing on issues that make the biggest differences. Developed market forecasts to determine feasibility of off-shore manufacturing facility and on- line purchasing systems. Built strong relationships via consistent ability to bring external perspectives into the organization and influence marketing strategies and plans. COLLE & MCVOY ADVERTISING, INC.; Minneapolis, MN Sr. Vice President, Director of Market Research and Strategic Planning Re-launched market research group, focusing on creating impactful results and building trust within the organization. Developed and implemented market research, brand, ROI and insight discovery models and techniques. Key leader on agency business development teams. Steven D. Akerson Page 2 Re-engineered department and exceeded profitability goals by over 15% yearly and increased productivity by over 20% yearly. Led invention and implementation of agency insight discovery process, recruiting and managing agency cross-disciplinary leadership team. Helped launch one of the countries largest privately held manufacturing firms into a new market via brand, key message and product-focused marketing research that created the most successful product introduction in this global company’s history, selling out product in 6 months. Sr. Vice President, Account Group Supervisor Charged to grow and diversify agency’s health care business group and to build and mentor new account management staff into trusted marketing advisors. Raised division from one client and $500,000 income to six clients and over $1.7 million income in two years, establishing a profitability level of 23%. Turned around, grew foundational client relationship resulting in an income growth over 70% in two years. Launched multiple new products and services to professional markets. Grew depth and range of agency services (from two basic agency services to seven services) to key accounts, creating loyal account relationships. Elected to company board of directors. Vice President, Market Research Manager Created and grew market research department. Grew market research revenues by over 20% in each of the nine years I led the group. Grew staff from one to five professionals and positioned market research group as key players in lead agency accounts and all agency new business activities. EDUCATION B.S. Business Administration, University of Minnesota, Minneapolis, MN Seminars and classes from American Marketing Association, Market Research Association, University of Chicago. INTERESTS Avid and competitive tennis player. Leisure and business reading. Helping people lead full, free lives.
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