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Date Created: 12/22/15
F.AnthonySantiago Residence (860)434-5404 & Mobile (646) 450-9256 Lyme, CT 06371 firstname.lastname@example.org SENIOR OPERATING AND GENERAL MANAGEMENT EXECUTIVE Combine P&L responsibility in the senior citizen housing industry with solid strategic and tactical expertise in new business development and sales, operations, compliance and fiscal management. Expert at scaling operations, planning/executing mission- critical business initiatives distinguished by revenue gains and achieving profitability objectives despite facing a rapidly fluctuating economy. Effective at translating conceptual business models into specific growth strategies and global business development campaigns to grow market share and increase revenues with all stakeholders. Core Competencies & General Management Strengths Include: Strategic, Operational, Sales/New Business, Crisis Management & Organizational Compliance & Financial Planning Restructuring Real Estate Financial Turnarounds & Infrastructure Constraints & Operational Performance Enhancement Capacity Gaps Margin Improvement Initiatives, P&L Strategic Partnerships & Joint Management, ROI Development & Pricing Strategies Ventures/Alliances Forecasting & Capital Planning Organic Business Growth & Sales Process Expense Planning/Control & Margin Site Selection, Design, Development, Improvement Construction & Renovations Professional Experience HOLIDAY RETIREMENT, Salem, OR Sept 2010-Present An all-inclusive Independent Senior Citizen Retirement industry with 300 + communities within the U.S. & Canada 4 PROMOTIONS within 24 months with the organization: Western NYS, Western PA, Eastern PA, Southern NJ, Eastern Ohio- Started after training Oct 2010 Community General Manager-Asset & Property Management: Promoted July 2011to Task Force Specialist. Latest Promotion January 1, 2012 by RD & Managing Director to the New England Region as a Regional Strategic Sales Team Leader: Regional Operations Strategic Team Regional Strategic Operations Team position assisted in the needs assessment development pilot within the East District. Its role is to function as an independent and objective body that reviews and evaluates the product, drives marketing campaigns and census, compliance issues and concerns within the region totaling 11 communities by Managing Director or Regional Director Deployment. Collaborate with the district and region and by directive to other departments to ensure a channel of communication to receive and direct discipline challenges and/or compliance issues to appropriate resources for discovery, investigation, strategic repositioning plan development, execution and resolution to avoid slippage. Responsibilities include assisting assigned communities in reaching occupancy and revenue sales goals through: -Providing leadership, operational execution, supervision, coaching/training, guidance, compliance and communication for all aspects of the marketing campaign. Providing micro sales coaching for lead Managers and macro field training to Sales Teams; -Prospecting, developing sales strategies to penetrate accounts, and closing sales; -Connecting with C-level, grassroot stakeholder professionals (community outreach and networking) to coach staff on effective techniques while gaining new referral business; -Working with Sales Teams and Community Managers to continuously improve systems that directly affect occupancy, i.e. inquiry procedures and skills, tour effectiveness, closing techniques, follow-up systems, continuous onboarding of residents as well as resident satisfaction; -Coaching teams to develop market research including competitive research, market surveys, socioeconomics and demographic analysis; 1 “Teamwork is the ability to work collectively toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” F.AnthonySantiago Residence (860)434-5404 & Mobile (646) 450-9256 Lyme, CT 06371 email@example.com -Reviewing budget, Management of P&L’s (Avg. $4 Million per community) corporate reporting, business plan and marketing plan with strategic goals and specific focus on quickly increasing occupancy in low census communities, all while using cost- effective marketing multi-media branding campaigns and methods; to develop and implement plans and strategies for sales territory; -Create, maintain, and provide accurate and timely sales forecasts and funnel information; -Articulate the value proposition of the product and service to convert prospects; -Implement all necessary actions and a critical path to ensure achievement of the objectives of an effective community that is in alignment with company standards, protocols, processes and systems; -Elevate the product to increase occupancy to 100% as well as the development of premium pricing. (No discounts, minimize incentives, receive above market rate rents.); -Manage expectations and find ways to build consensus with teams for collaboration and cohesiveness between managers and staff. Provide effective and timely resolutions to conflict management; -Pilot-Corporate Training Co-development with Director of Training for On-boarding of Lead Managers; Current Roles Core Responsibilities: -Implementing approved distribution strategies; -Manage and direct the execution of sales plans, and branding -Manage multiple channel selling strategies; initiatives; -Build, develop and manage sales team capable of carrying out -Participate in and nurture broad networks of alliances with needed sales initiatives; others to exchanges knowledge and information about learning - Lead and engage sales team to get quantifiable results; and change in support of change initiatives; -Technical skills in strategic planning and sales planning to -Develop quarterly sales plan in support of organizational forecast and think ahead for set time metrics; strategy and objectives; - Manage multiple priorities and staff; -Direct implementation and execution of sales policies and -Sales system and campaign development and deployment; practices; -Problem analysis and problem resolution at both a strategic -Ensure communications are coordinated; support sales plan and functional level; objectives and meet organizational expenditure requirements in -Employee training and development; conjunction with marketing budget; -Train for client and family orientation; -Recommend sales strategies for improvement based on market -Communication to Internal Senior Management and C-Level research and competitor analyses. presentations -Successful development, implementation, use and support of CRM and Social Media outlets to data mine and track -Human Capital Development for high performance teams ACCESS FOR AMERICA, INC., New York, NY Aug 2007-Sept 2010 A 501 (c) (3) not-for-profit organization dedicated to offering members throughout the United States a cohesive voice to ensure equitable distribution of construction projects. Co-Founder, President, and CEO Conceptualized and co-founded the organization, invested $250,000 of personal capital. and submitted IRS 102B application and addendums to secure 501c3 status within one calendar month Procured $100,000 in start up capital, $50,000 of which was in-kind capital. Secured $1 million in commitments, through fundraising, prior to Q4 2008 financial meltdown. Delivered compelling presentations to key stakeholders in strategic U.S. markets in organizations such as the AGC National Executive Board, LIUNA National Treasurer, McGraw Hill Construction CEO & Group Publisher, NYCHA (largest PHA in the country) General Manager, and CURT Board President. Created a 700 page standard operating policy manual for all Access for America centers. 2 “Teamwork is the ability to work collectively toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” F.AnthonySantiago Residence (860)434-5404 & Mobile (646) 450-9256 Lyme, CT 06371 firstname.lastname@example.org MINORITY CONSTRUCTION COUNCIL, INC., Hartford, CT Dec 2006-Jun 2007 A 501 (c) (3) not-for-profit organization dedicated to offering members a cohesive voice throughout the State of Connecticut to ensure equitable distribution of all construction projects, and a better-informed minority construction contractor and more effective, accountable, and responsive government. Executive Director Drove new membership by 60%, and retained 99% of existing membership. Raised $100,000 at the conclusion of the retained period. Orchestrated relocation to an address with more favorable proximity to the state capital. Invited to roundtable on 2 large projects of $150 million and over $2 billion in Hartford for M/WDBE participation. Arranged training programs for contractors covering cost estimating, accounting with QuickBooks, marketing, and business administration. Developed enterprise IT system including hardware, software, and telecommunications. Appointed to strategic planning committee (only two diversity consultants out of 40 members) by CEO for Connecticut state water authority’s (MDC) $2.2 billion horizontal Commercial Project, 2007. TOWN & COUNTRY REAL ESTATE INVESTORS & GENERAL CONTRACTORS, Lyme, CT May 2005-Dec 2007 Third Generation Privately Owned Family Real Estate Investments and Development Business President & COO Identified nationwide real estate development opportunities through site evaluation and market analysis. Delivered an average rate of return of 75% on liquidated properties. Raised $15 million in private equity and $3 million in debt financing. Developed and implemented technology-based project management procedures to track milestones and establish direction. Identified repositioning strategies for distressed properties, including aggressive marketing campaigns, while achieving targeted rates of return. Acquired, created construction design, budget and plan, rehabilitated, managed, and liquidated 20 properties. NEW YORK CITY HOUSING AUTHORITY, New York, NY Mar 2003-May 2005 The New York City Housing Authority (NYCHA) provides decent and affordable housing in a safe and secure living environment for low and moderate- income residents throughout the five boroughs. Appointed by Chairman and General Manager Deputy Program Administrator, Capital Projects Department (2005) Deputy Program Administrator, Building Exteriors Unit, Capital Projects Department (2004) Deputy Director, Housing Finance & Development, Operations and Initiatives Department (2003) Oversaw annual budget of $3 million staff, 25 direct reports and dealt with numerous external contractors. Directed general administration of a $600 million construction portfolio-Appointed $100 Million divisional staff & relo reorg Devised strategy for the disposition of FHA properties, and the subsequent sale of existing FHA Home mortgages to a third party servicing agent and/or direct sale to a mortgage brokerage firm. Undertook feasibility analyses of large-scale redevelopment projects, including zoning, urban and neighborhood massing studies, density, and financial reviews. Streamlined the computer correspondence filing system by centralizing the process. PITKIN AVENUE BUSINESS IMPROVEMENT DISTRICT, Brooklyn, NY Aug 2000-Sept 2004 A business improvement district (BID) committed to providing the Pitkin Avenue community, including merchants and owners, with the best in services and enhancements to improve quality of life. Executive Director Assisted with the creation of $4.5 million revitalization plan for a model block. Developed and constructed a new parking lot with a $1.5 million project budget for which ground was broken and project successfully completed under budget within one year (project had been planned for ten years under three previous administrations). Reduced crime by deploying additional security. Served as a liaison between 300 business merchants and various city agencies, politicians, and media, and forged strategic relationships to resolve differences between parties with conflicting interests. 3 “Teamwork is the ability to work collectively toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” F.AnthonySantiago Residence (860)434-5404 & Mobile (646) 450-9256 Lyme, CT 06371 email@example.com STERLING INTERNATIONAL PROPERTY VALUATIONS, Jericho, NY 1993-2000 A real estate asset management and appraisal firm specializing in commercial and litigation valuations. President & Chief Operating Officer Spearhead general due diligence strategies to securing and protect collateral including property abandonment, in substance foreclosures, mortgagee in possession, bids strategies, auctions, and deeds in lieu. Searching and establishing action plans for investments and the management and administration of potential distressed assets consistent with established corporate governance and protocols. Duties included coordinating internal approvals, securing assets, and property management. Duties also included management of external matters with counties or municipalities like code violations or taxes. Responsibility for expense’s management including, coordination with finance, legal, accounting and procurement. Duties including budgeting, expense management, construction, vendor management and payments in compliance with partnership set policy. Responsible for valuations including any mark to market adjustments consistent with partnership set policy. Order and review BPO's, Property Inspections, Repair Bids, Lawn maintenance & winterization. Review and approve list price and make recommendations to clients. Coordinate closing of REO’s and ensure that when proceeds are received they are applied in accordance with clirequirements. Monitor accounts for list price reductions and broker reassignments in accordance with client requirements. Responsible for all related reconciliations and internal control including, control of cash, deposit management, and general ledger reconciliations. Additional duties included the responsibility for compliance with internal and external regulatory statutes. Responsible for coordination of board meetings and loss mitigation/workout reporting. Secured major accounts comprising 75% of total revenues such as FDIC, Deloitte & Touché, DLJ, Wells Fargo, Comps Inc., and the NYC Law Dept... Managed an internal staff of 10 team members and an external team of 75 contractors. Hosted morning AM Radio Show entitled “The Real Estate Financial Report” for 1 year. Identified opportunities, structured partnerships and captured Emerging Business which Led to action driven accelerated growth resulting in a 200% gain in annual revenues Professional Affiliations: Board of Directors ALFA-CT Chapter Associate Member Since 2011 Received Certificate of Special Congressional Recognition for Successful Entrepreneur NYC Neighborhood Development Achievement Award Rewarded Distinguished Service Award for New York City Entrepreneur of the Year National Republican Congressional Committee's Business Advisory Council for the State of Connecticut, 2005-2007. Federation of Multicultural Programs of New Jersey, 2002-2005.- Finance Co-Chair, Federation of Multicultural Programs, New York City Business Improvement District Managers Association, 2000-2004. & Pitkin Avenue BID 2000-2004 Coral Springs Business/Customer Involvement Government Committee (Sub-Chair of the Political Speakers Committee), 2000-2003. Taken Courses toward MAI designation in the Commercial Real Estate Appraisal Program sanctioned by the Appraisal Institute Past Licenses: General Contractors License in CT and NYS Real Estate License Languages Conversational Spanish Education State and Sanctioned by FL Assisted Living Association (FALA) CORE Administrator Training completed and certificate received August 2011. FL State test to be taken in 2013 FL Board of Nursing Provider Educational Certificate of Completion: Alzheimer’s Disease & Related Disorders-Level 1 State and Sanctioned by CT Assisted Living Association (CALA). Completed Executive Director Certification Course March, 2012. First Quarter of 2013 enrolling in accredited online academic program to obtain a Bachelor Degree with a Concentration in Communication 4 “Teamwork is the ability to work collectively toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”
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