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Date Created: 12/22/15
RAMAMURTHY (RAMA) ATI 972.814.6753 email@example.com http://www.linkedin.com/in/ramaati PRODUCT MANAGER SUMMARY Dynamic and customer focused professional with diverse product management/marketing skills and technical expertise in broad-based technologies (Optical, Core Routing, Carrier Ethernet and Network Management) in support of telecom industry, enterprise and carrier customers, wireless (CE mobile backhaul) and MSO customers. Skilled in bringing a product from concept to first customer shipment in an entrepreneurial environment, emphasizing product technical and marketing features, working with customer technical labs, development of product requirements with customer engagements, development and test planning and technical/marketing documentation. Experienced Product Manager and Planner who develops and delivers products and sales strategy that enable global telecommunication service providers to deliver high quality data services to their customers. Applies expertise in network management and knowledge of next generation technologies and OSS, to develop integrated, comprehensive solutions that become competitive differentiators for service providers. Leads global cross-functional teams through all phases of product lifecycle management to create break-through products that enhance network operations. Manages key account relationships across the globe with sales and field systems engineers of lead Service Providers (AT&T, Verizon, France Telecom, Telecom Italia, NTT, KDDI, China Telecom) and internal teams to develop products with features that precisely meet customers’ challenges and issues. Develops persuasive presentations and roadmaps to deliver customer requirements and strategy to develop and deliver product collateral, support sales with value propositions and achieves success in communicating value through integrated marketing programs and campaigns. Delivers standards based products and management through participation in the international Standards bodies – Optical Internetworking Forum (OIF), Internet Engineering Task Force (IETF), ITU’s Telecommunication Standardization Sector (ITU- T) and Metro Ethernet Forum (MEF). SPECIALTIES Carrier Ethernet Services (MEF compliant/Metro Ethernet), Optical Technologies (SONET, DWDM), IP and Optical Integration & Core Routing (MPLS/GMPLS), L2/L3 VPN, EMS, NMS, partner engagements, IPTV, Video (CDN/CDS-IS), Cable Video (SciCare), Cloud Services, Smart Bonding Service integrations, NOC (Network Operations Center) expertise, FPAC (Fault, Performance, Availability and Capacity) management, marketing/public demos (OIF, ISOCORE, IPOP (Japan), MPLS Congress (Paris); Customer lab engagements and joint testing/validation. EXPERTISE Product Planning, Product Management: Product lifecycle, product management processes, commits and go-to-market strategy definition, competitive analysis, product requirements gathering and development, product roadmap development and beta testing, marketing collateral development, vendor selection and management. Network Architecture & Management: Review, analysis, proposals and modifications for efficient network operations. Project Management: Project planning, project rollout, Program Management Life Cycle (PMLC) & Systems Development Life Cycle (SDLC) processes, requirements traceability and Change Request Management (CRM). 1 RAMAMURTHY (RAMA) ATI PAGE TWO EXPERTISE (continued) Industry Experience: Sharing Company’s technology leadership and products features with Account teams, SEs and worldwide Telco customers and interoperability testing and demonstration with customer engagements. Customer Management: Relationship building, executive briefing presentations, product demonstration and marketing collateral video development and distribution. PROFESSIONAL EXPERIENCE FUJITSU NETWORK COMMUNICATIONS, Richardson, TX 2012 Principal Data Management Planner, Network Operations Planning Recruited to Fujitsu's new Packet Optical Network Platform (P-ONP) Flash Wave product line- an evolving technology that converges the optical transport and packet-centric data networks to identify new operations challenges in the data network management area for its customers who are primarily transport-centric. In order to enable customers understand how best to manage converged transport and packet networks using the P-ONP line of network elements: Conducted a thorough review of the current transport-centric mode of management to identify the operations gaps for data management. Proposed architectural additions/modifications with emphasis on planning with particular focus on data management to develop and strengthen data-centric interfaces critical for efficient network operations and management. Provided comparative analysis to operations planning on industry leading partners for Carrier Ethernet Assurance Services (fault, performance and capacity management) for MEF standards-based networks (E-LINE, E-LAN) and IEEE 802.x standards that best meets the company’s objectives. CISCO SYSTEMS, San Jose, CA 2000-2011 Solutions Product Manager, Advanced Services Business Unit (2008-2011) Delivered a program to improve company's competitive advantage and expand the customer base in the Service Provider (SP) marketplace leading to revenue increase by 50% to $50M in two years. Addressed the operational challenges faced by the SP in the delivery of multi- service converged services over IP next generation networks resulting from a sharp growth in subscribers, ever-increasing IP video traffic and rapid technology evolution. Developed remote management services architecture requirements to improve scale and reduce capital and operating expenditures. Focus areas were platform component architecture, fault and inventory management framework and virtualization technology to deliver cloud-based services. Conceived, defined and delivered the requirements for the integration of Cisco smart services with the remote management service product that enabled advanced network diagnostics to improve SLA service metrics and increase revenues. Developed revenue enhancing solution requirements for services in support of SP voice, IPTV video and mobile wireless. Collaborated with globally distributed teams at all levels to ensure successful communication via actively listening and probing questions. Refined planning and organizational skills to balance work, team support and ad-hoc responsibilities in a timely and professional manner. Product Manager, Core Routing Business Unit (2005-2008) Successfully led and delivered the design and implementation of a revamped core router manageability strategy as the lack thereof was critically impacting over $500M sales growth to large Telecom SPs (AT&T, VzW, BT, FT, Swiss Telecom & Telecom Italia). Conducted an in-depth study to determine the root causes of customer dissatisfaction by visiting each SP and engaging with their account and sales teams to identify the issues and gaps to address. Delivered a major revamped embedded and network management system that resulted in restoring sales to original levels in two years. 2 RAMAMURTHY (RAMA) ATI PAGE THREE CISCO SYSTEMS (continued) Resolved problems and issues independently, involving internal and external experts to find appropriate resolutions, efficiencies and high level of quality. Developed and delivered Cisco NMS partner certification program that enables SPs to integrate Cisco core router management in their operations environment with these vendor products to strengthen capabilities and build competitive relationships. Product Manager, Optical Networking Business Unit (2000-2005) Cisco, as a major vendor of the lead Telecom SPs, was required to participate in an emerging and standards based IP and Optical network interoperability technology development and testing initiative to enable dynamic Bandwidth On Demand (BOD) services. This joint participation with leading global IP and optical vendors under the leadership of the Service Providers were critical to Cisco establishing IP technology leadership leading to new IP and optical integrated products and services of the future. Delivered Cisco’s leadership in the first ever forward looking IP and optical integration initiative with focus on strategic development of requirements of Unified Control Plane (UCP) using standards based protocols (GMPLS) to enable multi-technology, multi- vendor and multi-carrier interoperability. Shared technology directions/progress with World-Wide Cisco Account Managers and SEs, National Research Networks (NRN), National Research Education Networks, and Telecoms in US, Europe and Asia. Participated with vendors and Telco R&D teams to validate GMPLS based lightpaths setup using signaling (RSVP-TE). Served as key Cisco optical lead at the standards organizations throughout the development lifecycle to monitor and implement dynamic control plane requirements based on OIF, ITU-T and IETF standards and delivered Cisco participation at the WW Interop demonstration at Supercomm Chicago in 2005. OTHER RELATED EXPERIENCE AT&T BELL LABS, Middletown, NJ Technology Consultant, IP Data Center Planning & Design Principal Technical Staff Member, IP Systems Architecture Distinguished Member of Technical Staff, Network Computing Services Member of Technical Staff, AT&T Bell Labs - Operations Technology Center (OTC) AT&T Operations Technology Center embarked on a major multi-year multi-million dollar initiative starting in 1988 to design, develop and implement high performance and highly reliable, available and serviceable (RAS) architecture to reduce OPEX/CAPEX and improve NOC operations efficiencies. This further led to the design, development and transition of the NOC/OSS operations to consolidate 4 national NOCs to two major national NOCs. Internet Services Platform Development: Developed widely used IP Platform OA&M standards in the areas of Systems (Hardware) and Application (software), Network Engineering, Fault Monitoring and Management. OA&M/ RAS Architecture: Led numerous system and software architecture efforts across projects to achieve systems & network reliability, redundancy, high performance and operations efficiencies. AT&T NOC Y2K Migration Development and Implementation: Developed technical strategy relating to Y2K compliant H/W platform and migration for all SUN based projects in the OTC Labs and AT&T NOCs. Multimedia Broadband Networking Prototype Development: OA&M contributor to development of new service concepts using Multi-Media Broadband Networking (MMBN) technologies over high-speed asynchronous transfer mode (ATM) networks. This was a high visibility, state of the art project with numerous presentations to senior executives at AT&T in the Video Lab at Holmdel. 3 RAMAMURTHY (RAMA) ATI PAGE FOUR AT&T BELL LABS (continued) Platform System Performance Analysis: Team Leader and Architect for TOPAS (Testing, Operations, Provisioning, Administration, Systems) focusing on NOC operations covering monitoring and analysis of real-time fault and performance management and implementing advanced NOC monitoring and surveillance features. EDUCATION MS (Hon) COMPUTER SCIENCE, GPA 3.8/4.0, New Jersey Institute of Technology, Newark, New Jersey. MS (Hon) TRANSPORTATION MANAGEMENT, GPA 3.9/4.0, SUNY, Maritime College, New York. BS (Hon) NAVAL ARCHITECTURE- Indian Institute of Technology (IIT), Kharagpur, India. MAJOR AWARDS, CITATIONS, TRAINING Recently completed various professional courses on 4G/LTE wireless technologies. Nominated for Cisco Pioneer award team member for developing cross-BU interlock strategy to co-release network management with Internet Operating System releases. Elected to Co-Chair of Networking - Markets Awareness & Education (MA&E) at Optical Internetworking Forum (OIF), 2005. Special citation for outstanding contribution to the OSS Lab-wide Y2K goals. Certified Project Systems Architect for Platform Engineering at AT&T. Standing Ovation Award – Unified Network Maintenance Solution Division. Appointed to Distinguished Member of Technical Staff (DMTS), Bell Labs for sustaining a history of outstanding technical contributions and achievements. PROFESSIONAL AFFILIATIONS/ACTIVITIES Associate Member – IEEE, San Francisco Chapter. Reviewer of pre-publication technical papers submitted to IEEE Communication Society Magazine, 2007. Showcased the introduction of new Cisco CRS-4 core router at the MPLS Congress, Paris, 2007. Co-authored OIF white paper on “World-wide Interoperability Demonstration Using Control Plane, 2005. Participated as Cisco lead at various Interop demo planning, execution and delivery with world-wide Telecom R&D labs and major IP, and Optical vendors and standards organizations including Supercomm, Chicago, 2005. Delivered tutorial on “Management of IP based Unified Control Plane Networks” at the IEEE International Workshop, Beijing on IP Operations and Management (IPOM) 2005. Co-authored and contributed documents on network management at ITU-T (International Telecommunications Union – Telecom Standardization) at Geneva, 2004. Feb 2013 (4) 4
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