Popular in Course
verified elite notetaker
Popular in none
This 2 page Document was uploaded by an elite notetaker on Tuesday December 22, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 39 views.
Reviews for Sales-Executive-in-Charlotte-NC-Resume-Peggy-Coleman
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/22/15
Address: Charlotte NC 28205 Peggy Coleman Phone: 704-347-1435 Cell: 865-300-9882 eMail: firstname.lastname@example.org http://www.linkedin.com/in/peggycoleman PROFESSIONAL SUMMARY Sales and Account Management professional with a well-seasoned consultative and results oriented approach to hunting and business development, and in turn, delivers value for customers and mutual revenue generation. Experienced at developing senior/ executive level relationships and creating collaborative stakeholder alliances in complex sales situations. Adept at developing recommendations/proposals and formal presentations; perceived as a trusted advisor. A proven track record, utilizing skills that grow and promote long-term successful client-centric relationships. Work well within a team environment and as an independent contributor. Additional areas of expertise: Turning data into insights and insights into Analytics-Data Models (Profile, actionable, multi- channel strategies & campaigns Segmentation, Predictive, Propensity) Strategic Account Planning, Development & Sales Customer Lifecycle Strategies Business Firmagraphic; Consumer Credit, Trigger Financial Services Industry Events, Demographic, Affinity & Behavioral Data EXPERIENCE ACXIOM CORPORATION, Little Rock, AR 2010 – 2012 Account Executive Responsible for managing and expanding revenue and relationships in both retail and commercial lines within assigned mid-tier bank accounts. Product lines included data driven strategy and campaign design development, analytics/modeling, campaign execution requirements/quality assurance and response analysis, marketing databases with business intelligence and data transformation tools, e-commerce, social media, media optimization. Assigned accounts included: BBVA Compass, SunTrust. Mastered the use of highly effective CRM tools enabling growth, stakeholder dynamics engagement, account development, the sales cycle process and strategic planning. INDEPENDENT CONSULTANT 2008 - 2010 Engagements included: Marketing and sales of Health, Annuity and Life insurance products—Physician’s Mutual Insurance. Consulted by researching & developing business strategy and plan for new product launch—Old 300 Inc. Initiated new e-commerce business venture—Things that Shine.com. Data and analytic consulting for new customer acquisition—Old 300 Inc. WACHOVIA CORPORATION (now Wells Fargo), Charlotte, NC 2007 - 2008 VP & Technical Consultant, Marketing Insight & Innovation Group Responsibilities included the vetting, purchasing and management of external marketing services suppliers. Active evangelist of Wachovia’s cross-enterprise Insight & Innovations Group’s marketing and analytic services to the Bank’s internal lines of business. These services included development of business strategies and implementation, data processing and analytic/statistical/predictive modeling servicesThe job required working across functional lines in with Credit Card, Retail, e-Commerce, Commercial/Small Business, Investment Bank, International, Risk, Fraud and Compliance/Legal groups. Managed marketing services budget over $15M; negotiated and facilitated contracts execution. Managed strategic supplier relationships and performance measurement, maximized service levels and ROI. Researched & analyzed external data sources for market penetration, accuracy and performance. Implemented a marketing database environment servicing multiple stakeholders across the enterprise. Developed external information analysis model that ultimately prevented marketing performance degradation and millions of dollars in revenue loss. Significantly improved ROI with strategic marketing suppliers such as Dun & Bradstreet, Acxiom, SAS. I-BEHAVIOR INC. (a division of KBM Group), Louisville, CO 2006 - 2007 Director of Business Development Responsible for expanding business beyond core markerdinto new industry segments. Target markets included Non- Profit, Financial, Publishing, Investment Banking, 3 party channel. Developed and assisted clients with the application, optimization and implementation of purchase behavior data. Key accounts included: Vonage, Salvation Army, Wachovia Bank, Bank of America, JP Morgan Chase, TV Guide. Developed partnership with a major credit card issuer to create a new affinity product offering. First year net profit conservatively in excess of $12 Mil. EXPERIAN Marketing Services (division of Experian Information Solutions), Schaumburg, IL 2002 - 2005 Senior Account Executive Responsible for managing strategic, high-value relationships with Bank of America, Wachovia and Capital One. Developed multi-channel marketing strategies utilizing data models, direct and e-mail, data processing, data integration tools and database marketing platforms. Worked in a multi-service team environment to bring thought-leadership and comprehensive B2B and B2C marketing, data management, credit and fraud solutions to clients. Overachieved performance goals (171% and 130% for two consecutive years). ABACUS (division of Epsilon), Louisville, CO 2000 - 2001 Senior Account Executive Brought on board to expand product sales beyond traditional core markets. Data products included consumer purchase behavior data, analytics, targeting, campaign execution and response analysis. Targeted for expansion: Financial Industry. ACXIOM CORPORATION, Little Rock, AR 1997 – 2000 Senior Account Executive Responsible for selling data assets facilitating direct marketing (new customer acquisition, customer cross-sell/up- sell, retention, etc.) and related database marketing/analytical applications. Teamed with Strategic Account members to bring best-in-class solutions to major accounts, including American Express, Capital One, Bank of America, PNC Bank, First Union and US Bancorp. Consistently overachieved sales goals (151%, 133%, 112%) – Sales Award winner. DATABASE AMERICA (Division of InfoGroup), Omaha, NE 1990 – 1997 Regional Sales Manager Developed and managed 3 rdparty marketing channel comprised of brokers, agencies and consultants. Assumed direct sales responsibility for many key accounts including MCI, AT&T, Bank of America, Wachovia, and UPS. Developed financial services market segment increasing revenue for that vertical by 270%. EDUCATION Ashland College, Ashland Ohio – studied Early Childhood Education & Psychology Akron University, Akron Ohio – studied Education & Psychology PROFESSIONAL DEVELOPMENT & TRAINING Xerox Professional Selling Skills Arcon Advanced Presentation Skills Consultative Selling Principles Ninety five 5 Sales Success System
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'