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Date Created: 12/22/15
ROB HOWELL New York, NY 10128 212.203.5545 | email@example.com | www.linkedin.com/in/robhowell1 | www.rob-howell.com PROFESSIONAL EXPERIENCE Rob Howell-Freelance, New York, NY Graphic Design, Art Direction, Concept Design [December 2010 - Present] Research, develop and create graphics for Men’s, Women’s and Children’s apparel and marketing materials Work hands on with Graphics, CAD, Marketing, and Ecommerce, to ensure collateral needs are met Interact between product development/merchant teams and creative groups to insure accurate, timely results from initial request to final product Offer valuable connections to vendors and share an extensive catalog of research materials COLDWATER CREEK, Sandpoint, ID (Headquarters) Art Director, New York Design Office [2009 - 2010] Recruited to help re-define the brand to target a younger audience of the 35 years of age and older demographic for future corporate growth, to increase annual sales beyond $1.08B. Directed creative vision for all prints and graphics. Partnered with concept team to develop seasonal trend boards that were then translated into product. Constantly shopped global markets for inspiration and new embroidery and screenprinting techniques. Created art in new handwriting of the brand, transitioning from core customer to future target customer Managed team with guidance, encouragement and by engaging them throughout the creative process Increased production by individual and team strengths assessments and strategic assignment of employees Purchased prints and inspirational materials from print resources and vintage dealers on a frequent basis Prioritized computer replacement systems in the budget, procuring Macs and additional large format printers for team, greatly enhancing productivity and leveling work flow cycles ABERCROMBIE & FITCH, New Albany, OH Art Director [2007 - 2009] Directed and managed Ruehl graphic artists. Headed Artistic Graphics Taskforce for all brands at Abercrombie. Evaluated background of true illustrators hired for each Graphics team. Interviewed and assessed all graphic design candidates for Abercrombie. Conducted bi-weekly meetings with merchants, designers and Design Director to review and monitor direction of package assortments. Created art for prints and embroideries for Knits, Wovens, Roughwear, Denim, Outerwear and Accessories Collaborated on seasonal overview presentations and coordinations, floor sets for presentation to CEO and brand merchants Traveled extensively for inspiration, competitive shopping, photo shoots and seasonal kickoffs Maintained continuous interaction with Concept Teams (New York, London, Los Angeles) utilizing trend services, focus groups, and internal research to finalize decisions regarding product development Met regularly with CEO to discuss product and advise and assist in formulating business direction 1 | R o b H o w e l l / 2 1 2 . 2 0 3 . 5 5 4 5 / r o b @ r o b - h o w e l l . c o m RALPH LAUREN, New York, NY [2003 - 2007] Rugby - Graphics Manager / Senior Graphic Designer [2005 - 2007] Tasked to take this startup brand within a multi-billion dollar company to the next level incorporating my total skill set package and experience. Pivotal member of a collaborative startup team, worked days-nights-weekends to pull the concept together, immediately impacting fashion outside Rugby. Directed freelance artists. After brand launched, participated in interview process and hiring of new Rugby graphic artists team. Many designs created during this time have become iconic to the brand and continue to generate high revenues. Created graphic concepts and art for Men's and Women's print and embroideries, branding and marketing for Knits, Wovens, Denim, Outerwear and Accessories Team member in seasonal kickoff meetings with CEO, President of Men’s and division heads to discuss concepts, branding, marketing strategies, business philosophy and direction Collaborated with Polo VP of Concept and VP of Graphics to research historical and literary references used in developing imagery for each concept rig and ideas for art for garment embellishment Played a major role in establishing and creating the graphic and visual look for this well-founded brand Won 2005 DNR "New Retail Concept of the Year" (Fairchild Publications) Shared the vision and brand essence between Art/Concept, Marketing and Advertising, E-commerce and In-Store Creative Services to create appropriate concepts and distinct artwork for continuity. Built on advertising foundation to assist in enhancing promotional materials and presentations. Associate Art Director, Creative Design / Ralph Lauren Advertising [2004 - 2005] Art direction and design of marketing and PR communication vehicles used to increase brand awareness and ultimately successfully sell product. Brands included Lauren, Polo, Purple Label, Men's Black Label, Women's Collection, Golf and Fragrance. Collaborated with Marketing and other Advertising teams establishing criteria for projects within timelines and budgets. Facilitated photo shoots with Senior Art Director and Creative Director. Communicated with Account Services from concept to release to alert them to obstacles or changes impacting costs Presented creative solutions and secured approvals from Advertising management, appropriate executives and the Project's initiator Contributed to concept communication guides: Polo Revue and Rig Revue, distributed to stores for seasonal floor sets and rig direction Men's Print Designer / Ralph Lauren [2003 - 2004] Created and/or recolored prints for Polo Men's, Golf and Swim. Participated in rig development for Men's Blue Label, Black Label and Purple Label; Women's Blue Label, Black Label and Collection. Designed presentation materials for exploring New Business Development opportunities. JORDACHE, New York, NY [2002 - 2003] Senior Graphic Designer Designed prints and embroideries for Denim and Knits for Jordache Vintage, Jordache, Gasoline and Kikit. Developed comprehensive line plans with Merchandisers. A. BROD, New York, NY [2000 - 2002] Senior Graphic Designer Private label clients included Bloomingdale's, Dillard's, JCPenney, Kmart, Kohl's, Limited Brands, Lord and Taylor, Saks Fifth Avenue, Steve Madden, Target and Wal-Mart. 2 | R o b H o w e l l / 2 1 2 . 2 0 3 . 5 5 4 5 / r o b @ r o b - h o w e l l . c o m EDUCATION Parsons - The New School for Design University of North Carolina - Chapel Hill, College of Arts and Sciences Concentration: Painting Inaugural Winner UNC – Weiss Foundation Grant for Urban Livability High Honor: First UNC student to have a solo show at the Morehead North Gallery UNC – Chapel Hill COMPUTER SKILLS Illustrator, Photoshop and InDesign CS6 Word, Excel and PowerPoint PERSONAL Member, Board of Directors, James Smith Howell Foundation [2008 – Present] Member, Board of Directors, The Leukemia Needs Foundation [2011 – Present] 3 | R o b H o w e l l / 2 1 2 . 2 0 3 . 5 5 4 5 r o b @ r o b - h o w e l l . c o m
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