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Date Created: 12/22/15
Jean Lozano Corte Madera, CA 94925 email@example.com 415.515.2223 Executive Summary High performing marketer with over ten years of experience with a proven track record in results oriented partner / channel marketing, demand generation, marketing operations and campaign management. Core competencies B2B Marketing Marketing automation Project and Program Channel Marketing & ROI & activity Management Development measurement Strategic Alliances and Cross-functional Inbound & Outbound Partnerships relationship management marketing Social Media integration Acquisition & Customer Campaign management Go-to-Market Strategy based marketing CRM & Database (Demand Generation) marketing Budget and operational Competitive analysis management PROFESSIONAL EXPERIENCE Kaspersky Lab February – October 2012 Vice President, B2B North America Marketing Responsible for building and expanding the B2B North America Marketing team to drive the demand and end-user awareness for the Kaspersky Lab corporate business solutions through cross-functional collaboration with Sales, PR, Product Marketing, Analyst Relations, Channel and Professional Services. Led Marketing team to generate and contribute $400K+ in sales pipeline opportunities through custom demand generation activities. Drove Deal Registration channel program generating $2M plus in approved partner sales deals. Measurement of Field and Channel Marketing a first for the company. Successfully presented business case for Marketing Automation Platform (MAP) and Marketing Data Warehouse. B2B teams moving forward with RFP and selection process. Will be deployed March 2013. Led Marketing team to collaborate with Global Sales Operations team to deploy SalesForce from discovery phase to implementation, a first for the company. Initiated and implemented database marketing practice, a first for the company. Led first successful B2B Social Media campaign for the company globally. Trend Micro, Inc. 2005 – February 2012 Sr. Director, Field and Channel Marketing 2009 – February 2012 Director, NA Channel Marketing 2005 – 2009 Held Sr. Management positions through tenure that included consistent performance, growth and upward mobility; Collaborated with cross-functional teams to create and execute nation-wide campaigns and promotions to boost short and long term results Held full P&L responsibility for Field and Channel Marketing teams; successfully managed team of fifteen (15) high performing marketing professionals residing in various locations plus a team of thirteen (13) telemarketing professionals to accomplish team goals through leadership, training and supervision Redefined US Field and Channel Marketing structures to align with US region culture and outlook. Led and directly managed culture shift while keeping staff in pace to aggressively support US sales teams. (2009) Effectively managed $15M in annual CONTRA and $4M in annual marketing budgets – measured and reported on overall cost of investments to optimize spend Led Field Marketing team to generate and contribute over $30M in sales pipeline opportunities through unique and custom demand generation activities. The Partner Marketing team drove Deal Registration channel program generating $20M+ in approved partner sales deals; Channel revenue up double digit YOY since joining and leading the Channel Marketing team (2005-2009) Successfully led and managed full transition of marketing automated system to full adoption of Eloqua through leadership, training and collaboration with Marketing Operations team. (May 2011) – Eloqua Markie 2011 Finalist: Fastest Time to Value Developed, implemented, and executed strategic online partner enablement plan – North America methodology adopted globally as new standard; over 3,000 partner sales reps trained (2007-2008) Successfully developed partner recruitment and partner loyalty strategy – over 600 partners selling Trend Micro solutions (2005 – 2008) Macromedia, Inc. Oct 2000 – Nov 2005 Sr. Solutions Channel Marketing Manager, 2002 – 2005 Marketing Manager, Global Educational Training Services 2001 – 2002 Strategic Account Manager 2000 – 2001 Successfully managed strategic relationship with IBM/Lotus - $21 million dollar account. Leveraged business relationship and additional marketing initiatives to include eLearning Seminar series in North America and APAC regions. Effectively managed $2M in annual marketing budgets; Developed cost of investment analysis reports and provide Distribution purchasing trends and analytical documents that supported suggested decisions to the Sr. VP. Developed and executed retail promotions such as summer and winter “Back to School” campaigns and Government end-of-year campaigns - Education revenue up 22% and Government revenue up 20% YOY since joining the team. (2002 – 2005) Collaborated directly with VP of Sales and VP of Marketing to develop and deliver channel sales incentives, rebates and online training programs to drive incremental revenue. Developed, implemented, and managed Distribution and Strategic Channel Partners to drive Macromedia Government, Education, and Commercial solutions and products Co-developed eLearning Partnership program to include testing for product interoperability and provided proof of concept. Served in a cross-functional advisory capacity and liaison to national account managers, sales VPs, Industry Solutions, and other members of the Government and Education teams. United States Tennis Association, Northern California, Director of Player Development 1996 - 2000 Managed $1.3 million budget, solicited donations for fund-raisers; garnered volunteer support for programs and events. Served as acting Executive Director in E.D.’s absence. Member of 5 year Strategic Player Development Committee, developed regional player programs for at-risk children, and managed a staff of 9. Developed player program strategy and business plan for the region for organized competitive play - over 300 junior teams in 15 regions with over 3,500 players. Coached High Performance U.S. National Girls team at Wimbledon and US Open Championships (1999) EDUCATION: University of California, Berkeley B.A. English ACHIEVEMENTS: Channel Partner program recognized as a five (5) star Channel Partner Program by Everything Channel (formerly known as CMP) – five (5) consecutive years. Winner Channel Champs and ARC - three (3) consecutive years. Voted Best Global Campaign – Join the Journey – Trend Micro 2011 Voted Best Channel Marketing Program globally, Trend Micro 2010 Top 100 Channel Female Executives – 4 consecutive years (2009 – 2012) IPED Channel Masters Panelist, College Campus Retail Assoc. (CCRA) Three time All American, UC Berkeley; Member of PAC-10 All Decade Team Professional Tennis Player; Member of the USTA National Rookie Pro Team; Member, Federation Cup Team for the Philippines; National Coach, United States Tennis Association Other Bilingual, Fluent in Tagalog
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