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Date Created: 12/22/15
SCOTT F. MALCOM Bradenton, FL 34212 ▪ (512) 820-9537 ▪ email@example.com DIRECTOR CORPORATE COMMUNICATIONS & PUBLIC RELATIONS Skills and Abilities Leadership Top Secret/SCI Security Clearance Strategic Communication Senior Leader Advisor Outreach Strategy & Execution Crisis Communication Media Relations Strategic Resource Management Digital Media Strategy Professional Work History Program Director, JANSON Communications, Redstone Arsenal, AL, August - December 2012 Senior advisor to the Executive leadership of a multi-billion dollar global logistics enterprise on matters of communication and congressional affairs, leading a team to plan, execute and monitor outreach and communications programs to increase awareness and increase public trust. Developed the concept, built a team and gained approval to transition the primary training experience for 70,000 employees from a week’s worth of PowerPoint presentations to a web based, interactive, self-paced program; will save $1M/year upon full implementation. Director of Public Affairs, United States Southern Command, Miami, FL. 2010-2012 Coordinated the crisis response and served as the primary DoD spokesperson for several high profile crisis communications situations occurring in Central and South America, including the U.S. Secret Service and DoD prostitution scandal in Colombia. Started two internal publications to reach a joint service, multi-agency staff spread across 33 countries; one of the publications immediately recognized as a U.S. Government best practice. Led an overhaul of the corporate web site (http://www.southcom.mil) and successfully innovated social media strategies to engage with individual members of the global workforce and facilitate the sharing of information and / or imagery of their activities from anywhere in the world. Commanding Officer (CEO equivalent), American Forces Radio and Television Network (AFN) Europe, Heidelberg, Germany 2006-2009 Created unifying programs credited with coalescing a diverse multilingual, multi-national and multi- disciplinary team of 254 people in 9 countries. Initiated a resource management practice saving $626K; used savings for 300 individual staff training experiences, establishing a new organizational standard for investing in people. Team won 6 DoD-level internal communication awards in one year, a first-time achievement. Led an organization-wide effort to revamp the military FM radio format in the Western Hemisphere by overhauling production, content, on-air presence and marketing of a 16 station-network radio presence; AFN the Eagle is now recognized as the global (1M+ listeners) standard for military radio. Overhauled the organization’s web presence (http://www.afneurope.net/) by increasing its interactivity with audience members while consistently incorporating new technologies and capabilities. Commanding Officer (General Manager equivalent), AFN South, Vicenza, Italy 2004-2006 Recognized need, developed a plan, communicated to decision makers and raised $1.2M to execute a complete renovation of a 30 year old broadcast facility into a state-of-the-art showcase studio/office complex and technical control facility. Conceived and implemented innovative methodologies to connect deployed Soldiers with their families at home through integrated traditional and new media. Strategic Planner of Internal Communications, Army Public Affairs, The Pentagon 2003-2004 Personally advised Senior Army leadership on crisis communications during the Abu Ghraib prisoner abuse scandal. Coordinated Army issues as a member of the National Security Staff crisis action team, ensuring message consistency with myriad DoD and diplomatic stakeholders. Served on integrated Army Staff action teams to develop effective engagement plans for myriad service-level and international programs, including being the communications lead for the Army response to the downing of a United Kingdom combat aircraft in Iraq in 2003. Led a team to develop an Army-wide safety campaign to counteract the high level of accidents in Iraq and Afghanistan, integrating the groundbreaking and multi-media “Be Safe, Make it Home” campaign throughout the global force in under 60 days. Lead Public Affairs Officer (PAO), Combined Joint Special Operations Task Force, Iraq 2003 Successfully embedded print reporters with small teams of covert operatives across the battle space to more fully tell the story of the width, breadth and accomplishments of coalition Special Forces. Worked closely with and solved problems for Dan Rather (CBS) and Brian Williams (NBC); both news networks were recognized for groundbreaking coverage of U.S. Special Forces during the invasion of Iraq. Letter of reference from Dan Rather available upon request. Conducted high-level diplomatic liaison with the U.S. Embassy staff in Amman, Jordan, to coordinate the communications of Coalition support to refugee camp operations on the Iraqi/Syrian border. Public Affairs Career Manager, Army Human Resources Command, Alexandria, VA 2001-2003 Assigned officers to professionally developing positions around the world; was the first in the Army to use a blog to educate my population on the assignments process, career advancement strategies, and other important corporate information. Director of Public Affairs Operations and Plans, Fort Hood, TX, June 1999 - June 2000 Developed the 49th Armored Division Public Affairs Training Program for the first-ever deployment to Bosnia as HQ of a multi-national staff by a unit of the National Guard. This baseline program was kept in use with few changes for the remaining 6 annual rotations. Coached and mentored the Texas National Guard leadership through a year-long outreach campaign to educate and inform family members theretofore unaccustomed to the challenges associated with a long overseas deployment experience. Developing Leader, United States Army, United States, Europe, Middle East, 1986-2003 Led recovery / accountability effort for $60M worth of ammunition and other dangerous. materials spread over hundreds of miles near Korea’s Demilitarized Zone after a “50 year” flood Selected as U.S. Army’s top (of 4,000) university ROTC instructors for leadership, teaching and communication skills. Combat veteran of two wars (Operations Desert Shield and Iraqi Freedom). Education Master of Science, National Resourcing Strategy. NATIONAL DEFENSE UNIVERSITY, Washington D.C. Master of Science, Rhetoric and Technical Communication, MICHIGAN TECHNOLOGICAL UNIVERSITY, Houghton, Michigan. Bachelor of Science, Healthcare Administration, SOUTHWEST TEXAS STATE UNIVERSITY, San Marcos, Texas.