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Date Created: 12/22/15
Jeffrey L. Hazel Silver Spring, MD 20902 email@example.com LinkedIn.com/profile SUMMARY Insightful and innovative Public Relations and Marketing Communications Strategist and Content Creator with extensive experience in Fortune 1000 companies. Expertise in developing and executing communications strategies to help companies and organizations stand out and improve performance. Skilled at managing and motivating numerous stakeholders and contributors to achieve plan results. Also experienced in helping attract and retain employee talent through social media, internal communications and values-based engagement programs. Recognized for ability to initiate, design and deploy changes that can greatly increase an organization’s odds of success. PROFESSIONAL EXPERIENCE CONVERGYS CORPORATION Cincinnati, Ohio Director, Corporate Communications & PR, 2000 – July 2012 Led seven-person team, directing global public relations and marketing communications support for this Fortune Most Admired Company, with operations in North America, Europe, Latin America, India and the Philippines. Managed network of global PR agencies and the company website, and produced the company’s news releases and annual report. Created and sustained the company’s thought leadership communications on customer service and on enriching the customer experience through blogs, podcasts, webinars, social media sites and speaking engagements. Handled internal communications, crisis communications and industry analyst relations. Managed communications budget. Achievement highlights include: Managed company’s post-IPO corporate branding campaign, including tagline development, creative treatment, national and trade advertisements, employee alignment and brand management. Set 12-year record of surpassing competitor media coverage and share of voice position, introducing PR message maps to enable consistent delivery of business and marketing messages by media spokespeople worldwide, and integrating social media into our PR program. Authored the company’s social media policy, setting guidelines for employees and protecting company reputation and client relationships with a daily monitoring program. Established company’s social media presence and initiated a blogs program, increasing unique visits referred by social media sites to the company’s website by 245% in first year, new visitors by 25% and unique page views by 43%. Also wrote regular blogs. Devised and conducted social media-based pay-per-click recruitment campaign, which contributed to a 40% increase in agent applicants in first month. Launched thought leadership speaker program with a distinctive news release format that incorporated SEO keywords, bringing the company’s thought leadership to the desktop via Google alerts and improving the company’s reputation with business influencers. Conceived and produced new quarterly company-wide employee publication, providing a fresh platform to discuss initiatives in support of the company’s strategy, values, employee development and business performance. Also initiated weekly email employee publication, focused on new business wins, community service, thought leadership, competitor news and employee recommendations on books worth reading. Crafted company’s new vision statement, developing an innovative vision diagram and an automated PowerPoint presentation to facilitate quick and easy desktop learning and employee adoption. Jeff Hazel Page 2 Defined and launched new employee volunteer program, strengthening culture of social responsibility and supporting company’s goal to be the industry’s premier employer. Market Development Manager, 1994 – 2000 (transferred to Cincinnati headquarters office) Prepared and executed the business case and go-to-market communications plan for the expansion of the company’s core competencies in billing and customer care to the transforming U.S. energy market. Achievement highlights include: Developed a “New Unit Cost Model” to quantify the value proposition of the company’s solutions and services to facilitate sales engagement with prospects, and developed a PowerPoint sales deck. Authored an article on the cost model that appeared in key utility trade publications, and presented on the model at utility trade shows. Created a PC-based risk calculator for utility trade show attendees to assess their utility’s state of preparedness for the competitive retail energy market. Received Marketing Excellence Award in 1999. Prepared annual corporate strategic plans and individual business unit plans for the company’s telecommunications business unit. Achievement highlights include: Defined new competitive space for the company by authoring an article on “The Great Leap Forward to Customer Enrichment,” which described two years in advance of the market the next big focus of billing and customer care solutions on enriching the customer experience. Developed new methodology for defining competitive positioning focused on perception analysis. Marketing Communications Specialist, 1992 – 1994 (formerly CBIS Federal in Washington, D.C. area) Led an explosion of marketing communications programs that heightened the company’s brand awareness in the marketplace, drove sales engagements and leads and energized the sales force. Achievement highlights include: Created standout “Harvey & Harriet” new business development campaign based on comical vignettes produced for a special marketing brochure, direct mail campaign and trade booth display. Received Star Performer Award in 1992 and Success Builder Award in 1993. ADDITIONAL RELEVANT EXPERIENCE Marketing Communications Specialist (in the Washington, D.C. area) Electronic Data Systems, American Management Systems, Software AG, Ranson Taylor Walsh News Reporter, Staff Writer for Public Affairs Office, Senior Editor and Analyst Buena Vista News, Washington & Lee University, Labat-Anderson Inc. EDUCATION Bachelor of Arts, Philosophy Washington & Lee University, Lexington, Virginia