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Reviews for Manager-Marketing-Demand-Generation-in-Salt-Lake-City-UT-Resume-Ryan-Peterson
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Date Created: 12/22/15
Ryan J Peterson Sr. Marketing Process & Performance Specialist at Optum firstname.lastname@example.org C: 801-554-9414 Summary Energetic, hungry, loyal,and driven are a few words used to describe me! I love marketing to the core, with a wide range of experience in several roles in various industries, including: Direct marketing, account and project management, and higher level strategic integrated marketing. Attention to detail in both collateral creation and data analysis/ROI reporting. Exceptional communication and collaboration abilities, with strong multi-tasking, project management and execution skills. Spanish language fluency. Able to solve problems and create solutions in a fast paced environment – using both deductive and qualitative reasoning and analyses. “Ryan works extremely well when given problems to solve. He is the ultimate "team player" and will always go the extra mile. He is intelligent, creative and great to work with. Ryan brings a focused, personable approach to marketing.” – Jen Telitz Assoc. Director of Marketing, Optum Education University of Utah, David Eccles School of Business BA of Business, Marketing –Class of 2007 Experience Sr. Marketing Process & Performance Specialist at Optum January 2013 - Present (3 months) • Identify best practice standards for B2B Healthcare marketing campaigns using automation and integration. • Ensure that campaign managers are aware of such practices and, most importantly, consult and assist in creating actionable campaign optimization plans utilizing in- depth, persona-based reporting and analytically focused campaign results interpretation. • Using ELOQUA and sf.com (among other tools) to implement lead nurture and scoring programs to further align with sales and better lead quality. Sr. Marketing Communication Specialist at OptumInsight September 2011 - February 2013 (1 year 6 months) • Reporting and analytics to ensure the tying of revenue to specific marketing leads and campaigns executed by the business unit. • Responsible for managing the strategy and lead generation of marketing initiatives such as email, webinars, tradeshows, and other collateral. • Specifically focused on the response mechanisms and dynamic trigger campaigns within our website and landing pages, using Omniture and Eloqua to better understand customer patterns. • List management responsibilities and current client engagement. Finding ways to minimize list exhaustion through the use of nurture campaigns and lead scoring. Market Development Manager at OptumInsight (formerly Ingenix) November 2009 - September 2011 (1 year 11 months) • Responsible for the strategic support and execution of provider and hospit al marketing campaigns and lead generation efforts. • High volume project management for six marketing planning managers in the execution of email, webinar, tradeshow, and online marketing campaigns. • List management responsibilities including initial target audience segmentation, opt-out and data integrity controlsand preference center guidelines. • Tasked with post-campaign reporting and analytics and sales lead assignments. Use of the following technologies and tools: Aprimo, ELOQUA, SF.com, omniture web analytics, MS Excel, and Adobe Connect (for webinar hosting). International Marketing Manager at 4Life Research February 2008 - May 2009 (1 year 4 months) • Responsible for the concepting, messaging, and project management of all international marketing collateral and product launch support items, which were each unique, based on the specific region's cultural norms, etc. Account Manager at Datamark October 2005 - January 2008 (2 years 4 months) • Managed the execution of various lead generation campaigns including direct mail, email, TV and print, as well as SEO, CPL, CPC and keyword management. • Analyzed and tested these campaigns to increase ROI and lead acquisition. • Responsible for managing the flow of these campaigns as they pertained to the various inter-office departments that played developmental roles.
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