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Date Created: 12/22/15
Joseph Dignam, MBA Bridgewater, NJ • Home: 908-306-8807 • Cell: 908-720-4453 • firstname.lastname@example.org Marketing and Sales Leader 20+ years CPG experience with measurable success in positioning organizations for expansion into new and existing markets, product lines, and opportunities resulting in REVENUE / PROFIT GROWTH. Unique background blending Entrepreneurial, Big Box Marketing, Classical Brand Marketing and Sales experience, providing fresh market perspectives and new, creative solutions. Deep understanding of the 4Ps and how the integration of marketing, merchandising and In Store Engagement elevates the shopper experience and builds retail loyalty. Key Benefits and Advantages: (1) Implement Best Practice category management initiatives focused on what shoppers value in the buying process; (2) Contribute strategically to the growth and direction of existing products, new product development and marketplace opportunities; (3) Analyze and evaluate effectiveness of sales, promotions, pricing, costs and results; (4) Uncover best ways to build, maintain and grow relationships with key customers; (5) Ensure maximum productivity of the sales process through implementation of Lean Six Sigma; (6) Lead, develop, and mentor high-performing teams. Summary of Professional Experience R&M MARKETING SERVICES, Bridgewater, NJ – May 2012 to present Business Development Consultant Translate growth objectives into a broad development plan for unique, proprietary promotional vehicles and an acquisition plan for consumer product goods. Screen, evaluate, and prioritize specific opportunities within the scope of set strategic vision. SLEEP INNOVATIONS, INC., West Long Branch, NJ – August 2009 to April 2012 Director, Channel Marketing Directed key marketing activities that supported a $300M portfolio of products across all channels, including go-to-market strategy, product marketing execution, and licensing opportunities. Focused on working cross-functionally and collaboratively to (i.) Define market scope and targets; (ii.) Map the competitive landscape; (iii.) Effectively package, position and price products; (iv.) Create unique and compelling marketing content; and (v.) Implement effective sales optimization initiatives. Achieved Aggressive Division Turnaround Leveraged expertise in managing consumer insights and executed CPG best practices in a category previously driven by pricing tactics. Integral part of product development team that led successful launch of the first gel-infused memory foam in the bedding market. Transformed a 20 point sales downturn into a 40 point upswing, generating $30M in increased revenues. Produced an additional $45M in annual revenues via new product placement at Sam’s Club and Costco. R&M MARKETING SERVICES, Bridgewater, NJ – 2006 to 2009 Director of Sales and Marketing Leveraged extensive background with products and customers to drive strategic sales and marketing direction, with primary goal of expanding customer base via portfolio of promotional products. Activities included annual budget management, development of marketing materials, identification of key partners, and nurturing of relationships. Provided leadership and direction to the sales team and optimized call center operations, ensuring maximized customer service. Page 2 Significantly Expanded Market Footprint and Revenue Streams Refreshed company’s sales and marketing roadmap, building a new platform for business growth. Doubled Marketing Services revenue in first year and substantially increased client base through roll-out of a robust e-mail marketing campaign, as well as championing multiple programs with Pepsi and Revlon. WYETH CONSUMER HEALTHCARE, Madison, NJ – 1996 to 2006 Business Development Manager, Rite Aid (2004-2006) National Account Manager, Rite Aid (2001-2004) Senior Manager, Customer Marketing (1999-2001) Product Marketing Manager (1996-1999) Progressed through increasingly responsible management/leadership roles based on proven results in providing vision, mentoring and coaching cross-functional teams. Created unique value propositions to build brand awareness and achieve sales goals. Engaged in (i.) Developing and coordinating Anbesol franchise marketing campaign; (ii.) Driving formulation of plans and promotional programs to support a $254M portfolio of brands; and (iii.) Overseeing Analgesic and Respiratory products, including P&L performance and maximizing new distribution, product positioning, promotions and negotiations. Achieved Maximum Effectiveness of Promotional Programs (2001-2006) Developed customer focused win-win initiatives that enhanced customer profitability. Achieved promotional lifts of over 200% for Advil by championing program and display optimizations and executing best-in-class launch of Advil PM. Exceeded sales objectives by an average of 105%. Won President’s Gold Cup Award in 2001 and 2003 and Front End Supplier of the Year Award in 2003. Delivered Revolutionary New Products and Breakthrough Brand Placements (1996-2001) Pioneered marketing strategies that drove volume, sales and brand equity for products including ChapStick and Preparation H. Key driver in the launch of new ChapStick product line with 6 SKUs in 6 months, adding $3M + revenues in one year. Achieved groundbreaking front-end placement for ChapStick, tripling POS unit movement and identified and secured distribution in alternative channels that resulted in additional $2M in sales. Revamped Anbesol’s media mix, resulting in double-digit sales increases. Developed NACDS award winning promotional co-pack. Earlier Career Category Marketing Manager, THE WELLA CORPORATION, Englewood, NJ (1994-1996) Increased brand movement by up to 40% in the professional haircare marketplace. Senior Product Marketing Manager, MARTIN HIMMEL INC., Lantana, FL (1990-1994) Drove Gold Bond Medicated Powder sales from $200K in year 1 to $25M in year 4, positioning the brand as America’s best selling medicated powder in two years. Education Lean Six Sigma, Lean Sensei, Villanova University-Villanova, PA (2011) Lean Six Sigma, Certified, Villanova University-Villanova, PA (2011) MBA, Concentration in Marketing, Seton Hall University-South Orange, NJ (2000) BS, Economics and Finance, University of Scranton-Scranton, PA (1986)
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