Popular in Course
verified elite notetaker
Popular in none
This 3 page Document was uploaded by an elite notetaker on Tuesday December 22, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 20 views.
Reviews for B2B-Strategic-Marketing-Director-in-Chicago-IL-Resume-Randy-Deneen
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/22/15
RANDY DENEEN Chicago, Illinois Tel: (773) 271-5152 E-mail: firstname.lastname@example.org Seeking a position that builds on my strategic business and marketing expertise and leverages my extensive client and project management experience. Critical Skill Sets: Project, client, and vendor management on time and on budget. Experience managing and working with internal and external teams and resources to develop cost-effective solutions. Development, implementation, and management of B2B and B2C marketing campaigns. Superior market research skills including design, execution, analysis, and writing. Ability to analyze and process large amounts of information to identify market trends, customer needs, competitive pressures, and other critical factors. New business/product launches including branding, positioning, and key message development. Development of sales support materials including brochures, articles, ads, case studies, white papers, websites, presentations, product descriptions, and other materials. Social media and direct marketing campaign strategy, design, development, and implementation. Development and delivery of executive training programs, mentoring, and hands-on coaching. WORK EXPERIENCE VERTICAL INCORPORATED, Chicago, IL October 2010 – January 2013 Senior Strategist Key Clients: Siemens Building Technologies, Grainger Siemens Building Technologies – building automation and control, HVAC, smart buildings. Facilitated two-day workshop with senior marketing staff. o Mapped more than 20 key processes to help guide marketing planning, budgeting, and delivery. Designed in-depth customer interview format and process. o Completed 35 interviews with senior executives. o Resulted in client-driven messaging and benefits that supported the successful launch of a new building technology software platform. Facilitated 20 executive-level focus groups. o Identified key customer needs and concerns, refined benefit statements and messaging to support the launch of a new Siemens division and improve vertical market targeting. Developed and coordinated direct marketing campaign for new product/service offering. o Campaign targeted more than 2,000 potential customers in three vertical markets in three states with email blasts and direct mail. o Managed project team, external vendor, and all aspects of campaign. Developed and managed social media campaign for new service offering. o Campaign included industry research, development of three-state target database, messaging, website, and social media strategy and ads. o Campaign drove more than 4,000 visitors in targeted states to new website in two months and generated more than 40 potential sales leads. Created suite of sales tools that effectively communicated the benefits and breadth of Siemens building technology products and services. o Played key role in supporting sales efforts to cross sell products and services. o Helped organization shift focus from individual product/service sales to integration and emerging smart building opportunities. Environmental scan of smart building market. o Analyzed key product and service offerings, positioning, strengths and weaknesses for five direct and three high-tech market competitors. RANDY DENEEN (773) 271-5152 email@example.com Grainger – industrial distributor. Researched and wrote more than 20 competitive assessment reports. o Reports provide detailed analysis of key strengths, weaknesses, product/service offerings, financial information, and recent developments impacting Grainger’s key competitors. AQUENT, Chicago, IL October 2005 – March 2009 Marketing Consultant Key Client: Accenture Accenture – global consulting/professional services company. Marketing support and development of leadership communications. o Worked with partners and senior management to support the successful launch of the Accenture Cisco Business Group and the Accenture COO Circle. As change management lead, managed team responsible for communications and training for major purchasing system. o Developed new processes that targeted multiple user groups including internal teams and vendors based on their unique needs and requirements. o Revamped materials and processes and facilitated more than 50 user training sessions. o Served as key liaison for four separate operating groups, identified and eliminated obstacles, and facilitated cross-team communication and cooperation. Analyzed 25 global operating group and regional marketing plans. o Evaluated more than 1,000 marketing programs over two years to determine which programs supported which key corporate-level priorities. o Developed series of reports to help firm more effectively target C-Suite executives. o Firm was able to quantify support for specific priorities and target opportunities to better leverage resources across operating areas, regions, and quarters. Conducted marketing channel analysis across practice areas for Accenture. o Analyzed more than 900 marketing programs to quantify channel penetration across quarters, regions, and operational areas. MARKET RESOURCE GROUP, Chicago, IL Principal, Marketing Consultant June 1987 – October 2010 Key Clients: Accenture, Advocate Health Care, American Craft Council, AICPA, AT&T, Blue Cross & Blue Shield, Brunswick Corporation, Canadian Consulate General, Northern Trust, and Omnitech. Accenture – global consulting/professional services company. Lead writer for series of 50 case studies. o Managed and coordinated activities of team of three writers. o Developed format and ensured the three deliverables in each case study supported Accenture’s brand positioning and met operating group objectives. Advocate Health Care – network of health care providers and hospitals in Chicago metro market. Developed marketing plan for network of five community health centers and 13 physician practices. o Performed in-depth physician, staff, and management interviews; detailed analysis of demographic and practice data, practice characteristics, patient profiles, and identification of key target markets; analysis of practice strengths and weaknesses; and identification of factors limiting practice development. o Identified immediate, short, and long-term operational and marketing changes to improve overall performance of health centers. Implemented physician retention study for inner-city hospital. o Identified critical factors impacting hospital performance and physician needs/desires. o Developed short and long-term recommendations to improve physician and patient satisfaction. 2 RANDY DENEEN (773) 271-5152 firstname.lastname@example.org American Craft Council – nonprofit organization focused on the North American craft market. Developed and implemented extensive market research program that determined critical factors impacting trade show attendance, sales, and success. o Profiled current customer base and determined long and short-range plans to address operational issues and improve marketing. o Surveyed more than 8,000 customers and 1,000 vendors at five events. o Resulted in elimination of several underperforming trade shows, improved understanding of artist needs, and improved outreach to their target customers. American Institute of CPAs – professional services association. Interviewed key executives nationwide and analyzed secondary sources for three white papers on motivating staff, building relationships with new clients, and developing new services. AT&T – major North American telecom company. Facilitated 12 intensive, three-day workshops for senior AT&T executives on consultative selling and becoming a successful consultant. Workshops involved extensive one-on-one coaching. Canadian Consulate General Chicago – Consulate and trade offices for the Canadian Government. Researched, wrote, and produced more than 50 market intelligence reports on the U.S. healthcare and transportation markets. o Reports focused on identifying market opportunities and providing insight on key customers for Canadian Consulate trade department and target Canadian firms. Researched U.S. healthcare market and created series of white papers on regulatory issues, competition, and market opportunities for healthcare consultants, architecture and design firms, and software vendors for Canadian Consulate trade department. Howard Brown Health Center – community-based healthcare facility. Created an ad campaign that repositioned Howard Brown, successfully launched new services, and doubled the center’s case load within six months. UNITED STATES GYPSUM CORP., Chicago, IL Senior Analyst, Programmer Analyst 1984 – 1987 As Senior Analyst: o Streamlined and standardized personal injury computer system. o Established new procedures for off-site data entry and duplicating. Reduced data entry requirements by 30%, eliminated case backlog, and decreased staff requirements by 50%. COBOL and CICS Programmer Analyst: o Performed initial analysis and developed system documentation for new inventory system. o Developed and programmed bilingual Canadian inventory system. EDUCATION J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT NORTHWESTERN UNIVERSITY, Evanston, IL MBA, Concentrations in marketing and management policy. DEPAUL UNIVERSITY, Chicago, IL Certificate, Computer Career Program NORTHWESTERN UNIVERSITY, Evanston, IL BS, Majors in psychology and human development/social policy. 3
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'