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Date Created: 12/22/15
James L. Renfroe, Jr. C: (404) 273-0209 Atlanta, GA 30331 Jrfroe@aol.com H: (404) 505-8333 OBJECTIVE: AREA SALES MANAGER A Sales management professional looking to lead direct a small - medium sales organization Interested in management opportunities leading sales teams going through the transactional-to- relationship-selling transition Develop and implement business strategies tactical plans to insure growth. Resolve wholesale related problems; facilitate customer issue resolutions escalated beyond basic scope. Communicate consistently regarding strategies, performance expectations to insure understanding and compliance Core Skills Include: • Business Development & Account Penetration • Sales Training & Team Development • Regional | Divisional Sales Management Leadersh• Sales Performance Analysis P ROFESSIONAL EXPERIENCE DOLLAR & A DREAM, Ellenwood, GA. Express Oil Change & Service Center (8/2007 – April 2013) Business Manager & Owner Manage staff and operations of an automotive repair, and preventative services business for foreign domestic vehicles. Generate $400K in annual sales. Handle business functions to include financials, sales customer service, product, and inventory management. Success came through focused community based events. Ground level marketing established owner base of 4000 owners in first year for new start up business. Attained 25% oil change revenue growth from initial opening and 4 consecutive years of gross revenue sales (i.e., 8 to double digit improvement despite overall industry decline 5.6% vs. metro Atlanta down 3.2%). Improved oil change car count 10% 2010 over 2009; mechanical revenue growth $31K (19%) 2010 v. 2009; and grew $25K (11.2%) 2011 vs. 2010. FED EX OFFICE, Atlanta, GA (1/2006 – 8/2007) Assistant Manager Managed staff developed consistent marketing plans to grow local market sales and improve center results. Identified new customers and applied sales tactics for increased revenue. Field level marketing efforts direct to end user instrumental to getting desired results Participated in marketing techniques for national programs. Attained 240% budget attainment by Senior Consultant in Metro Atlanta for 2006 to 2007 (i.e., 60% to 70% was average growth for this time period). Generated $35K in center sales for May and June 2007 and improved center bid process by 25% from January 2006 to June 2006. CRM method reintroduced at center level Outperformed peers in Senior Consultant category, expanded market area with existing and non- existing customers, and captured largest single production run ever for Morrow, A location with the Signet Tanner Training Institute AFLAC, Atlanta, GA (1/2005 – 4/2006) Sales Associate FULTON COUNTY SCHOOL DISTRICT, Atlanta, GA (1/2004 – 12/2004) Substitute Teacher JAMES L. RENFROE, JR. PAGE TWO GENERAL MOTORS, GA, IL, (1996 – 2003) Area Sales Manager Responsible for over $100 million dollars in dealer inventory placement annually. Developed process for field sales managers to approve and pay incentives that were outside established guidelines. Provide field level execution for district sales promotion, incentive development, product placement, and market share growth. Resulted in over $2 million dollars in late, delayed or denied incentive payments. Highest performance improvement in Atlanta for 3 major categories sales up 15%, fleet sales up 11%, and customer satisfaction up 8.5% zone performance; sales up 7%, fleet sales up 9%, and customer satisfaction down 3.5% EDUCATION Bachelor of Business Administration, Tennessee State University, Nashville, TN
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