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Date Created: 12/22/15
Kelly Moore 949.357.7735 Carlsbad, CA 92011 email@example.com PROFILE Creative and accomplished Sales Professional with 20+ years of experience selling, managing sales organizations and growing new business. Skilled in sales team development and management with a proven record for leading teams to consistently achieve and exceed revenue, margin, volume, and customer satisfaction goals. Expert in the design and execution of effective sales and marketing strategies and plans. Experienced in pricing analysis and product price setting. Generate opportunities and facilitate sales through development of professional and personal networks. Productive team leader, consummate team player, valuable individual contributor, and excellent mentor/trainer. LinkedIn: linkedin.com/in/mkellymoore/ Personal Attributes: Enthusiastic, Responsible, Dedicated, Trustworthy, Dependable, Ethical, Confident, Results Driven CORE COMPETENCIES Sales Team Development Closing Deals & Delivering to Goals Team Management & Leadership Sales Team Management & Guidance Managing Client Relationships Interpersonal Skills Pricing and Pricing Analysis Developing Professional Networks Conflict Management Sales & Marketing Strategies Performance Improvements Cross Team Collaboration Marketing and Competitor Analysis Operational Policy Development Written/Verbal Communications Sales & Negotiation Techniques Creative Problem Solving Mentoring, Coaching, & Training PROFESSIONAL EXPERIENCE SAFE SCHOOL PARTNERS Carlsbad, CA 2012 - Present Principal Partner Partner in a start-up business focused on providing FEMA-based safety audits for school districts in CA and TX. Researched processes and procedures for school safety audits and acquired FEMA Continuity of Operations training certificates geared toward Emergency Response activities. Conducted market and product research to identify target markets and product requirements. STANDARD PACIFIC HOMES Irvine, CA 2001 - 2011 Area Sales Manager | Senior Sales Counselor Managed and trained 4 divisions of sales teams and 45 New Home sales counselors producing 4,340 new home sales transactions throughout Southern California. Achievements Led the sales team to 7 consecutive years of gross revenue between $100M to $300M annually. Led the Orange County Division to recognition as the #1 sales team in the company in sales and closing goals. Increased Realtor-generated sales by over 100% by managing realtor relationships and presentations. Increased sales by 70% through highly effective prospecting and referral procedures. Key member of management team when named the 2006 and 2007 Forbes “100 Best Companies to Work For.” Awarded for Sales & Marketing Employee of the Year, Standard Pacific Homes 2008. Awarded Recognition for Leadership Award, Standard Pacific Homes 2007. Created and implemented successful sales contest resulting in tripling of prospecting and referral activities. Sold, managed, and closed 22 executive homes and 23 one-of-a-kind live/work homes priced from $350K - $800K as Senior Sales Counselor and was promoted to Area Sales Manager within 2 years. Sales Team Management Guided and motivated sales counselors through one-on-one field interactions, sales demonstrations, and weekly sales meetings. Promoted effective communications including weekly escrow status meetings and regular reviews of monthly, quarterly, and annual Sales/Closing, Registration Card Ratios, and Broker Outreach goals. Resume: Kelly Moore 1 949.357.7735 | firstname.lastname@example.org Mentored and delivered training in a variety of sales, marketing, and negotiating techniques and best practices: Outside prospecting and use of InTouch daily prospecting and follow-up. Assessing the competition and developing effective competitive marketing strategies. Managed weekly escrow status and a variety of sales support activities contributing to the success of the team: Organized realtor outreach and developed relationships with broker offices. Provided input into design and décor of new model complexes through constructability meetings. Marketing Plans Conducted weekly marketing meetings by neighborhood to assess status, results, and required adjustments. Developed incentive strategies and messages. Assessed competition marketing to understand their strategies and results of their programs. Drove online marketing programs through Oversight of Online sales counselor activities and creation and implementation of a follow-up system. Responding to email requests, monitoring online activity, and review of all email marketing. Customized marketing plans for each neighborhood and each sales counselor. Targeted specific zip codes and developed message for promotion of new neighborhood Grand Openings. Ensured MLS listings and marketing content were current and accurate. Pricing & Sales Strategies Determined optimal pricing strategies based on On-site inspections, analysis of competitors, and sales/field feedback. Analysis of pricing against margins and proforma. Conducted pricing meetings with Sales Counselors to educate and coach on pricing strategy/value proposition. Gave direction to sales counselors while negotiating offers Product Development Analyzed competition and current market trends and focus group feedback and determined target buyer profile. Worked with designers to create pre-plot packages (countertops, paint color, cabinet color, flooring, electrical). Analysis & Reporting Created a solid set of reports and routine analyses to understand performance and areas for improvement. Sold Lot Status report updated on a daily basis for loan approvals, closings, and new sales. Weekly closings and Corporate Sales reports. Personnel Management Created job descriptions and managed the personnel employment cycle including recruiting, interviewing, negotiating employment offers, executing sales rep contracts, and providing new employee training. Conducted annual and semi-annual performance reviews and administered performance improvement programs. Managed bi-weekly payroll and monthly commission administration, timesheets, vacation time, and sick time. PACIFIC BAY HOMES Newport Beach, CA 1998 – 2001 Successfully sold built to order homes from $600K to $2M; sold 50% of the homes from blueprints. GREYSTONE HOMES Newport Beach, CA 1996 – 1998 Solely responsible for all very competitive sales and escrow follow-up on 65 single family homes. AKINS COMMUNITIES Irvine, CA 1990 – 1995 Initiated successful “10-Day Escrow” procedure in coordination with lender and builder and sold 648 condominiums and town homes in three different Orange County neighborhoods EDUCATION CERTIFICATIONS Bachelor of Arts, Personnel Management Certified Sales Professional (C.S.P.) University of Kansas| Lawrence, KS | 1988 California Real Estate License since 1990 Resume: Kelly Moore 2 949.357.7735 | email@example.com
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