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Date Created: 12/22/15
RONNA GOLDSTEIN Los Angeles, California 90046 (323) 656-1929 (213) 509-0383 email@example.com S U M M A R Y An enterprising and top-performing SALES EXECUTIVE with an extensive backgroundMarket Expansion Strategies in marketing, revenue/sales development, lead generation, business/sales managemVertical Market Programs performance enhancements, target market expansion, revenue growth, budgeting, market analysis, pricing, and customer service. Highly adept at developing innovative marketingeam Leadership Complex Negotiations programs, as well as in managing dynamic and solution-based sales teams. Recognized as excellent strategist with outstanding ability in formulating business planSystems Integration Management techniques, from planning to implementation. A cost-conscious and innovative leader with a proven aptitude for maximizing revenues. Budget Development and Control K E Y A C C O M P L I S H M E N T S Received prominent organizational awards and recognitions, including Chairman’s Cup Primary Participant from 2009-2010, 30- Year Award in 2008; Achievement Club in 2006 and 2011, Marketing Partner Award in 2006, President’s Club Award in 2006 and 2011; MVP Award in 2005; General Manager’s Award in 2002, Home Services Skillet Award in 1994; and MVP Player in 1993. Contributed to the marketing and development that drove Los Angeles to become the largest Oakwood region nationwide. Provided vision and sales support in the development of Above-The-Line inventory for VIPs and Below-The-Line inventory for mid-level management, cast & crews, corporate interns, universities and entertainment schools. Developed entertainment vertical to include ongoing enhancement of child actor program at Oakwood Toluca and process creation of finding, securing, and winning production business worldwide. Played integral role in customizing a supplier network platform for Disney that boosted revenue by 30% nationwide. Devised many offsite campus programs for entertainment schools, universities and language programs for more than 20 years. Created unique and highly effective vertical account sales process supported with unique marketing campaigns and captured with innovative information system input for current and historical reference. Worked collaboratively with Oakwood associates in overseeing large-scale catastrophes, particularly the Northridge earthquake. Pioneered the development of marketing landing pages, customized reporting and supplier network platforms that benchmarked Oakwood as the industry leader in providing personalized customer solutions. Cultivated Siebel subject matter experts that assisted, trained, and coached field sales associates nationwide. Created and managed the first Account Coordinator Manager position, which helped to develop and sustain the highest account coordinator performers nationwide. Managed regional budget without ever exceeding expenses. E X P E R I E N C E E X P E R I E N C E OAKWOOD WORLDWIDE, Los Angeles, California Vice President, Corporate Sales, Western Region, 2010-2013 Drove sales organization to achieve profitable revenue growth in all areas of corporate housing. Oversaw $142,000,000 in yearly sales revenue. Oversaw, managed, and monitored $4,500,000 regional personnel and expense budget. Developed and maintained alignment with sales and operations divisions to discuss market analysis, creative ideas, challenges, and Focused on associate engagement, development, and retention within all levels of sales organization. Guided and managed regional sales strategies to drive customer-centric solutioCoached and counseled regional sales managers and account executives to sell global sales solutions. Participated in key committees to include career planning, new pricing platform, marketing, and Marriott ExecuStay purchase. Worked closely with ExecuStay Franchisees to assist with transition into organization. Oversaw $40,000,000 entertainment sales vertical with emphasis on theatre, movie production, gaming, and corporate. Provided strategic guidance. Ronna Goldstein, Page 2 OAKWOOD TEMPORARY HOUSING, Los Angeles, California Senior Regional Sales Manager, 1990-2010 Managed $1,500,000 financial budget for four sales offices and 18 budgeted associates. Provided proactive leadership and direction to inside and outside sales teams in Southern California and Las Vegas. Sold market volume multisite luxury furnished accommodations nationally and globally. Created customized packages and programs for clients with special volume needs, securing year-over-year business. Developed strategic and competitive sales associates and entertainment specialists in achieving sales objectives and implement market strategies with special emphasis on seasonal campaigns and entertainment vertical. Attended sales calls with sales associates and provided feedback and guidance. Oversaw, coached, and counseled Los Angeles account coordinators for maximum performance. Developed and cultivated optimum inside sales team performance through supervising and mentoring account coordinator manager. Conducted weekly conference calls with sales associates to dispense company communications, share best practices, acknowledge sales success, and discuss new learning opportunities. Prepared and delivered midyear and year-end reviews with special emphasis on skill development and career planning. Collaborated weekly with property and district managers on client strategy, pricing, inventory, customer service challenges, and resolutions. Combined efforts with national district offices to deploy targeted sales efforts to fill inventory during off seasons. Led all initiatives to resolve customer service issues with field personnel nationwide. Participated on various corporate committees to provide insightful input and helpful feedback. A D D I T I O N A L E X P E R I E N C E OAKWOOD TEMPORARY HOUSING, Los Angeles, California, Regional Sales Representative, 1986-1990. Awarded Regional Sales Representative of the Year, 1988-1989. OAKWOOD MARINA DEL REY, Marina del Rey, California, Leasing Agent, 1978-1986. Awarded Regional Leasing Agent of the Year in 1980, 1981, 1982, and 1985 and Circle of Excellence Award from 1981 to 1983. E D U C A T I O N CALIFORNIA STATE UNIVERSITY, FULLERTON, Fullerton, California B.A., Communications P R O F E S S I O N A L D E V E L O P M E N T Miller Heiman Strategic Sales Training Strategic Account Management Association Training Influence at Work Electric Kites, Personal Coaching GTD, Work-Life Management System A F F I L I A T I O N A F F I L I A T I O N National Association of Professional Women
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