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Date Created: 12/22/15
KATHLEEN KIBLER Vacaville, CA 95688 (925) 984 3057 firstname.lastname@example.org DIRECTOR/ MARKETING STRATEGIC LEADER Creating Unique Consumer Experiences that Significantly Expand Business PROFILE Highly successful and innovative strategic leader and visionary continually developing new and expanded business base for clients. Creating explosive success through cutting-edge use of digital technology to drive real-time interactions uniquely engaging and relevant to each consumer. Expertise built upon strong career of developing “out of the box” and “beyond the box” marketing strategies that take popular practices a step beyond the trends. Consummate multi-tasker who thrives amid open-ended ambiguity that requires strategic decision making. Builds long-term client relationships with senior-level decision makers and stakeholders. Analyzes program results to ensure strategic positioning provides clients with high return on investment (ROI). Driven and engaged professional with contagious enthusiasm and passion for innovation and business development. Hands-on leader who engenders trust and confidence through personal integrity and dedication to excellence. Multi-Channel Strategy expert who continually integrates ever-advancing digital media capabilities with existing methods and media to provide each client with a unique marketing platform that keeps them engaged with the current market and ahead of the competition. Conducts analytical market research to identify target markets at national, regional, and local levels. Implements innovative programs using multiple strategic and creative products integrated with channel preferences, including mobile, HTML, and social media. CORE COMPETENCIES Business Development • Strategic Planning • Marketing • Leadership • Interpersonal Skills • Communication Brand Management • Market Research • Voice of the Customer • Program Analysis • Vendor Management Multi-Channel Marketing • Client Relationship Building • Cross-Functional Team Leadership Product Management • Decision Making • Predictive Modeling • Sales • Reporting Digital Consumer Engagement • IT Strategic Planning PROFESSIONAL EXPERIENCE Integrated Target Marketing Services, Inc. (ITMS) Vacaville, CA 2002-Present Marketing Director Develop long-term client relationships, continually identifying new business needs and selling multi-channel marketing strategies to generate continuing growth and business development. Build talented cross-functional teams to execute multi-component marketing programs. Lead all activities to ensure quality and on-time implementation as well as alignment with customer expectations and high ROI both internally and for the customer. Follow up with regular dashboard analysis and reporting, identifying continuous improvement and value-added sales opportunities. Created “dashboard” tool to continually monitor program effectiveness as well as identify weaknesses. Develop and implement corrective or replacement strategies where needed to optimize success for every component of the program, meeting client objectives as well as overcoming marketplace challenges. Utilize business data combined with scientific research and traditional market research to identify and execute continuing improvements. Grew program returns from 5% to 87% while protecting profit margins and increasing services and products. Kathleen Kibler Page Two Integrated Target Marketing Services, Inc. (ITMS), continued Execute predictive modeling strategies to develop and grow unique business operations that provide a clear understanding of behaviors among the target demographic. Advise clients and guide future strategies to secure and expand significant business for long-term profitability. Initiated partnership with a vendor able to deliver unique, behavior-based products to the marketplace at National, Regional, and Local levels, maintaining relevance in one-to-one communications. Designed, created, and implemented complete Customer Relationship Management (CRM) program for national implementation. Developed thousands of behavior-based variables and increased ROI from 18% to 29%. Prepared and introduced annual Strategic Business Growth Plans to Executive Teams, Marketing Groups, and Franchise Owners throughout the U.S. and Canada, resulting in concise communication and execution of set goals, objectives, and measurements throughout the year. Coordinated development, training, and implementation of a new business division. Achieved business development goal and profitability within first six months of implementation. Created and implemented market acquisition communications for specific geographic regions, increasing market share as well as profit margins. Executed multi-year contractual agreements with standardized annual rate increases, maintaining consistent growth in profit margin year over year. Advo, Inc. Windsor, CT 1994-2001 San Francisco Region, Key Accounts Executive Developed and implemented National Marketing Programs in conjunction with clients’ central Marketing departments. Extended programs nationwide through network of local Account Representatives throughout the U.S. Expanded business, marketing reach, sales, and profit margins by engaging local stores and regional franchisees to take advantage of the national marketing program. Increased multi-million dollar contract with Grocery client by negotiating a standardized annual rate increase, maintaining consistent growth in profit margin. Increased multiple Grocer / Membership advertising groups to meet and exceed growth target of 40% per year for three years. Developed new business relationships with National Accounts Marketing clients while coordinating with Account Representatives nationwide serving local stores and regional franchisees. Developed and executed strategic marketing plans secured by contractual agreements. Utilized multiple tools, products, and strategies to secure mass-mail marketing plans with all-new prospects, and tailored to specific targeted households. PROFESSIONAL EDUCATION / ACHIEVEMENTS Lifelong Learner and High Achiever. Attends multiple seminars annually, continuously improving knowledge and skills to proactively track the pulse of the marketplace and create “out of the box” multi-channel marketing strategies. Lesher University Graduate • Career History of Corporate Awards and Recognition • Lesher University Instructor National Training Programs and Conventions in Marketing, Research, and Technology
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