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Date Created: 12/22/15
Elizabeth A. Sherrod Leesburg, VA 20176 firstname.lastname@example.org l (703) 862-5197 www.linkedin.com/in/elizsherrod/ Summary: Savvy editorial director passionate about performing work that educates, inspires, motivates and endures. Core Competencies: Writing/Editing Content Development Project Management Online and Print Communications Experience: NAIOP – a national commercial real estate development association September 2006 – March 2013 Managing Editor, Development Magazine (readership 20,000) Expanded the editorial tone and strategic direction of a quarterly print and online publication by conceiving, editing and writing engaging content in multiple subject areas. Challenged and led an editorial team of freelance authors, graphics designers and production staff to deliver more insightful and concise content across multiple channels. Redesigned layout, editorial guidelines, graphic elements and style guides, resulting in a 20 percent increase in readership over a three-year period. Wrote, edited and researched compelling magazine articles, newsletters, web content, press releases, videos and corporate marketing materials. Editor and project manager of 15 technical reports and whitepapers on a diverse range of topics, using key messaging to convey specialized content for laymen and media audiences. Project manager for three national committees able to engage subject matter experts and senior staff in delivery of high-end content to external organizations and the media. The Staubach Company - now Jones Lang LaSalle, an international professional services firm June 2005 – September 2006 Communications Editor Wrote and edited detailed economic reports, whitepapers, PowerPoint presentations, executive briefings and marketing materials that increased the media profile of the company. Created a market research department for four regional offices (75 employees) that generated new revenue and expanded service delivery to external clients. Identified areas of strategic focus that maximized access to internal knowledge in support of corporate marketing and communications goals. Strategized with internal departments to create custom marketing plans for specialized research reports while ensuring alignment with the corporate brand. Used extensive research, data analysis, reporting, communications and project management skills to complete assignments and maximize return on investment. CoStar Group, Inc. – a national commercial real estate data provider July 2001 – June 2005 Senior Communications Editor | Research Manager Managed call center operations for a team of 23 analysts; interviewed, assessed and hired 60 employees; first management hire from outside the company. Increased the depth of large-scale quarterly research reports and data analysis efforts. Supervised and coached staff, creating individual and team productivity and performance metrics, data quality control processes. Created training documentation and developed communication plans for successful implementation of an integrated research model across three product types. Employed a diverse range of marketing strategies, project management and time management initiatives to maximize client satisfaction and revenue target goals. CBRE – an international real estate consulting firm November 1997 – July 2001 Senior Editor | Communications Wrote and edited industry and economic articles, whitepapers and marketing materials. Supervised and directed data collection, analysis and report writing standards for a team of 13 research analysts across 7 Northeast cities. Provided management support to 6 research analysts in 9 Southeastern cities. Markedly improved media coverage in 10 East Coast cities by implementing custom marketing plans and communications initiatives. Implemented data reporting processes to standardize market information and increase the scope of coverage and data consistency in all regional locations. Improved depth and scope of writing ability for all analysts through personal coaching and training initiatives. Education: University of North Florida Bachelor of Arts, Business Administration Affiliations: Business Writers of America Public Relations and Communications Professionals
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