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Date Created: 12/22/15
Charles Quinn Surf4q@gmail.com – 916.860.9655 – www.linkedin.com/in/charliequinn Senior Sales and Marketing Executive B2B, B2C, and CPG Expertise Drive revenue growth, capture key accounts, and improve margins in startup, turnaround, and high growth consumer product industries. Close millions in sales, consistently exceeding corporate goals. Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. Promote company brand and corporate strategy through relationship building, social networking, vendor relationships, partners, OEMS, and associations. Selected accomplishments: Rain-Maker — Generated $615 million in sales with Procter & Gamble. Negotiator — Closed deals worth $22 million. Revenue and Profit Improvement — Developed and implemented all field marketing and promotional programs in western U.S., generating $50 million in sales and delivering $31.5 million operating cash flow at Newell. Mergers & Acquisitions (M&A) — Led field and trade integration of Curel and Soft Sense acquisition, which contributed $35.5 million in 1998, exceeding forecast by 10%. Exceeded 1999 forecast by 22% ($9 million) at Jergens. Benchmark — Established 1st shelving expectation process used in Los Angeles market, subsequently adopted as western division model at P&G. Areas of Expertise Direct & Indirect Channels Growth Strategies Business Development Social Marketing (LinkedIn, Facebook, Twitter) Branding & Brand Strategies Forecasting Startups and Turnarounds Competitive Market Intelligence Consumer Promotions (DTC) Key Accounts Brand Communications Consultative Sales International Sales Budget and P&L Responsibility Top 15 CPG Retailers Professional Experience Power Brands, LLC, Los Angeles, CA, 2010−Present America’s leading beverage industry development and management firm. Vice President Assist domestic and international clients with startups, including product development, package design, go-to-market strategies, retail execution plans, collateral material, marketing, and business plans. Facilitate on-boarding and provide training for new team members to shorten learning curves. Develop marketing strategies focusing on new business opportunities. Increase product distribution points. Hold P&L responsibility with 10 indirect reports. Helped more than 200 clients start and grow their businesses globally, producing current and future revenue streams. Meet and exceed annual sales goals by building and maintaining a network and robust sales pipeline. Money Mailer, Los Angeles, CA, 2007−2010 An advertising and marketing company specializing in B2B, B2C, and interactive media. Helps businesses reach new and existing customers, clients, and other businesses. Managing Director Built company that developed and executed marketing plans for business owners in western states. Based on research, insights, trends data, and customer requirements, developed a segment-based strategy. Addressed agendas of key commercial channels and enterprises. Determined annual unit and gross profit plans by implementing marketing strategies and analyzing trends and results. Held full P&L responsibility with 8 direct reports. Developed and drove sales strategy with an opportunity plan that included specific sales objectives, appropriate strategies, and detailed tactics. Sold company at a profit. Pay-by-Touch, San Francisco, CA, 2006−2008 Startup technology company that enabled consumers to pay for goods and services using a biometric sensor with a 9-second transaction time. (Company filed for Chapter 7) Charles Quinn 916.860.9655 Page 2 Pay by Touch, VP Sales (continued) Developed go-to-market strategies, pricing model, and sales and marketing materials. Provided initial introduction to western-based CPG clients. Worked with HR to establish Performance Improvement Plans (PIPs) and proactive hiring goals. Worked with Marketing Department to design, launch, and manage sales events and other special promotions. Managed 5 indirect reports. Sold into mid-size and large technology clients by articulating the firm's value proposition to C-level decision makers. Utilized segment-based marketing in primary enterprise channels: large commercial, mid-market, small business, and local market. Try Foods, International, Orlando, FL, 2005−2006 Created innovative merchandising and marketing programs for retailers, manufacturers, and consumers to grow sales and product knowledge. (Company Sold) Sales Director Designed and delivered profitable marketing programs and events. Customers included Kroger, Albertsons, Save Mart, and Safeway. Collaborated with category management, in-house marketing departments, and vendors to execute chain-wide programs. Initiated strategic marketing plans for retailers, commodity board associations, and regional growers. Forecasted annual sales quotas and projected expected sales volume and profit for existing and new products. Held P&L responsibility with 20 creative indirect reports. Generated 30% of the company’s revenue annually by developing programs focused primarily on store perimeter and themed celebrations. Grew revenues 75% by identifying new revenue streams including selling complete Safeway Seafood Marketing Plan that included a custom-designed destination center, recipes, POP materials, and associate training. Revitalized 3-year old deli cheese program for Safeway, previously stalled due to complete rotation of Safeway category management. Designed new consumer center and theme components to support upscale approach generating $2 million initially and $500K in ongoing revenue for Try Foods. Valassis, Shelton, CT, 2000−2005 $1B consumer promotions marketing firm based in Livonia, MI. Targeted direct-to-consumer advertising and sampling. Marketing Services Consultant Worked closely with brands, consumer promotion, co-marketing managers, and their agencies across all channels of trade to plan and execute marketing process. Integrated other Valassis divisions into clients’ marketing plans, leveraging extensive knowledge of consumer promotion vehicles to increase sales opportunities. Managed team metrics by monitoring key performance indicators. Initiated customer-specific marketing activities. Produced more than $22 million in annual revenue by working with 18 corporate accounts including M&M Mars, Pfizer, Perdue Farms, Sorrento Cheese, Newman’s Own, Eggland’s Best, and Fuji Film. Achieved “Soaring Eagle” recognition in 2001, 2002, and 2003. Nominated as “James O’Rourke Team Player of the Year” in 2002 and 2003. Previous positions held: Kao USA Inc., 1997–1999, Customer Business Manager, Moisturizing Planning Manager, and Regional Sales Manager Embasa Foods, Inc., a Corinter Company, 1996−1997, North America, National Sales Director Sealy, Inc., a Sam Zell Company, 1995−1996, District Sales Manager Newell Rubbermaid, 1993−1995, Regional Manager, Western U.S. Procter & Gamble, 1983−1993, Senior Executive Soap Sector, Special Assignment Finance, Unit Manager, District Field Representative, and Sales Representative Education and Computer Experience BS, Economics, University of the Pacific, Stockton, CA Computer Savvy: MS Office: Word, Excel, PowerPoint, Access, and CRM software: Salesforce.com, Sales Logix
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