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Reviews for Writer-Producer-Marketing-Videos-in-Chicago-IL-Resume-Bruce-Razniewski
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Date Created: 12/22/15
BRUCE RAZNIEWSKI, CBC Wilmette, IL 6009, 847-853-9322, email: email@example.com WRITER PRODUCER MARKETING VIDEOS Summary Writer Producer of marketing communications. Experience in most business segments (Medical, IT, Auto After Market, Building Materials, Manufacturing, Construction Equipment, Food Service, Professional Services, FSR, Insurance, Financial to name a few). Specializing in sales and marketing videos, collateral and multi-media for companies like Accenture, Bridgestone Firestone, Caterpillar, McDonald’s, Sara Lee, USG, and Zurich. Additional expertise in event production, presentations and public speaking. Career Highlights As an early responder to Katrina disaster, produced a communications strategy and appeal video on location in New Orleans, which resulted in almost $200,000 immediate aid to victims, while FEMA relief was being delayed. Produced a series of six interactive CD-Rom Continuing Education programs for the American Academy of Orthopaedic Surgeons. Involved hundreds of assets for unique patient cases and ground breaking treatments from doctors around the US. Wrote and produced the Ernst & Young Entrepreneur of the Year Awards from 1999 to 2008. Managed production team of 25 and event team of 40. The marketing program is considered the “Academy Awards” for business. Wrote and produced Forsythe Technology sales video that closed a $50 million deal the first time it was used. Core Competencies Video scripting and video production, meeting scripting and production, event scripting and production, multi-media, print and presentations. Successful management of teams of over 50 people. Excellent writing and communications skills. Profitable budget administration and project management. Brand experience, corporate communications experience. Expertise in sales, marketing, sales & marketing management, internal communications, strategy, content strategy and development. Public Speaking. Professional Experience Tall Tree Productions 1999 to Present Creative producer of sales and marketing programs. Helping businesses sell more with powerful sales presentations, videos, training, meetings, seminars, events, multimedia, web and print. President Executive Producer & Writer Responsibilities: Profitably budget and produce projects, supervise large groups of professionals. Scripting, copywriting and coming up with the Big Idea. Executive level selling of sales & marketing communications in competitive marketplace. As an early responder to Katrina disaster, created a communications strategy and video in New Orleans, which resulted in almost $200,000 immediate aid to victims. Wrote and produced Forsythe Technology sales video that closed a $50 million deal first time out. Created over 500 sales videos for Accenture, Bridgestone Firestone, Caterpillar, Ernst & Young, Forsythe, Pepsico, Sara Lee, Siemens, USG and Zurich Wrote appointment process training for 2,800 Bridgestone Firestone associates nationwide to capitalize on 2009 car dealer meltdown. Wrote and produced the Ernst & Young Entrepreneur of the Year Awards from 1999 to 2008. Managed production team of 25 and event team of 40 for the business development program considered the “Academy Awards” for business. Page 1 of 2 Produced marketing forum for Caterpillar for Minexpo in football field sized venue, incorporating 24 global exhibitors, 200 seat discussion area with guest speakers and film premier theater. 600 participants at the largest assemblage of mining equipment on the planet. Wrote and produced over 1000 marketing, sales or sales training videos, programs and collateral. Image Base Communications, Chicago 1990 – 1999 Multimedia production company Vice President/ Account Supervisor Supervised and grew relationships. Generated new corporate and agency business. Spearheaded development of multi-media business. Produced series of interactive CD-Rom Continuing Education programs for the American Academy of Orthopaedic Surgeons. Involved hundreds of assets for unique patient cases and ground breaking treatments from doctors around the US. Developed and supervised projects for business-to-business programs, with budget’s frequently approaching or exceeding $500,000. Wrote and produced hundreds of video, event, multi-media and meeting programs. VTI Communications, Chicago 1986 - 1990 Marketing communications producer Vice President/ Sales Doubled sales from $4 million to $8 million over four years by recruiting, hiring, training, coaching, quality account people of varying experience. Key role in transitioning from AV shop to full service communications producer creating videos, meetings, and integrated communications programs, through account development and close relationships with creative, production and management. Created and supervised proposals that landed projects ranging to $500,000. Account management and creative development responsibilities for major accounts. Account Executive (VTI Communications, Chicago) 1981-1985 First million dollar biller. Record setting sales performance through aggressive new business and superior customer service. Developed and supervised business development with corporations and agencies. Fueled development of full-service communications company, creating video, meeting and integrated communications programs. Worked closely with creative and production personnel. Education and Continuing Education MacMurray College, Jacksonville, IL: Theater Undergrad Loyola University of Chicago: BA Theater, Dramatic Literature Concentration, Dean's List Business Marketing Association: Certified Business Communicator Other Experienced public speaker (over 200 presentations to over 4000 Chicago Public School teachers) Comedy workshops (including Tim Kazurinsky) Improv workshops at Comedy Sportz Chicago Developing a cooking show and website Produced 35mm trailer for feature film Daphnebird Chicago Marathon – life long runner Troop Leader, Boy Scout Troop 11 in Wilmette LION (LinkedIn Open Networker) Page 2 of 2
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