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Date Created: 12/22/15
Maryanne Napoli Melville, NY 11747 516-662-7633 SUMMARY Marketing and Sales Management executive experienced in audience and new business development, marketing and promotion, sales operations and fulfillment. SPECIALTIES Partnership opportunities, relationship marketing, integrated marketing and brand building. PROFESSIONAL EXPERIENCE November 2009 – Present Speedimpex, USA Long Island City, NY Managing Director, Marketing/Sales/Fulfillment Responsibilities include: Produce digital and print B2B marketing campaigns to SEM prospects designed to develop specialty retail opportunities for our publisher clients; Establish fulfillment/replenishment guidelines for all sales programs; Design and develop new approaches to partnership/relationship marketing to further develop brand awareness, support advertiser commitments, stimulate site/store traffic and increase sales revenues. Achievements: Successfully created new trading partnerships with J.Crew, Anthropologie, American Apparel, ModCloth Expanded our independent retail base by 25% which correlated into an increase of 325,000 unit sales Restored a trading relationship with a major wholesale account representing over $500,000 in billings Integrated Marketing Concepts September 1997 to November 2009 Huntington, NY Founding Partner/Owner Responsibilities include: Develop, translate company vision to change the paradigm of providing magazines to specialty retail accounts; Identify target markets, develop strategies and presentations to acquire targets as new business opportunities; Develop management information systems for product fulfillment, sales tracking and analysis, billing, collection and all associated reporting for those functions; Establish category management protocols to achieve optimal sales efficiencies; Develop partnerships with vendors and publishers to achieve growth objectives; Establish logistics designed to fulfill orders in a timely and cost efficient manner; Fiscal responsibility in all areas inclusive of contract negotiations, price setting, payroll, benefits and purchasing; Develop protocols, procedures to receive and integrate POS data for sales tracking and auditing purposes. Achievements: Developed and translated our vision to become the distributor of choice to the specialty market place from concept phase to a company of $3+ million in sales Successfully grew our retail universe from 684 stores at inception to over 9500 stores. Among our highly visible retail accounts are: Golfsmith, Destination Maternity, Hollywood Video Game Crazy stores, Vitamin World, Sur La Table, Boot Barn, Coleman Outlets and Game Stop. Exceeded industry standard of sell through by more than 30% through efforts of our account staff. Imagine Media June 1993 – September 1997 San Francisco, CA Circulation Director Responsibilities included: Identify circulation needs and assess revenue sources for profitability; Develop short and long term marketing, promotion and circulation strategies; Communicate circulation plans to marketing and sales team, fulfillment and distribution partners ; Manage and evaluate circulation team performance in meeting strategic goals; Collaborate with editorial team on cover design, cover lines and packaging; ROI analysis of circulation initiatives, promotion campaigns, and marketing efforts to President and CEO; Negotiate distribution and fulfillment contracts Achievements: Successfully met all targets to bring the company from bankruptcy to profitability within year one; Launched 4 new magazines and initiated the packaging of CD’s into CD Rom Today and PC Gamer magazines, setting new price points for magazines in the industry; Instrumental in making this company the second largest video game publisher with retail sales of $54 million. The New York Times Company Magazine Group December 1991 –June 1993 New York, NY Consumer Marketing Director – McCall’s, Child, Family Circle Responsibilities included: Initiation, implementation and analysis of price, promotion and media testing; Identification and assessment of marketplace changes, new consumer needs and competitive challenges for translation into short and long term marketing strategies; Annual business reviews to management highlighting achievements, challenges and opportunities; Brant Publications September 1989-November 1991 New York, NY Newsstand Sales Manager – Interview, Art in America, The Magazine Antiques Responsibilities included: Developing and implementing post acquisition newsstand profit profile analyses; Consolidation of distribution channels resulting in annual savings of $250,000; Negotiation of distribution contracts, trucking agreements, wholesaler discounts and airport fees; Competitively managed worldwide newsstand circulation and marketing programs; Provided financial implications and breakeven requirements of promotional programs; Conducted retail buyer presentations to increase market penetration to competitive levels; Curtis Circulation Company July 1987 – September 1989 Hackensack, NJ Account Executive Responsibilities included: Wrote and presented strategic plans for client publishers analyzing current status within the marketplace and emphasizing circulation, marketing and promotion strategies for continued growth; Implemented/analyzed all targeted marketing campaigns and circulation programs as outlined in strategic plans; Launched and developed new product lines in the retail marketplace through marketing and distribution campaigns aimed at the wholesale and retail levels. The Hearst Corporation February 1980 – July 1987 New York, NY Business Manager - Good Housekeeping Magazine, Good Housekeeping Institute, Magazine Development Group Responsibilities included: Established financial reporting systems compatible with financial operations of The Hearst Magazine Division; Administered and controlled a $15 million operating budget encompassing three divisions and 145 employees; Interfaced with General Management on matters pertaining to budgeting and staffing; Troubleshoot production problems at printing plant and assessed subscription problems out of fulfillment house; Developed promotional campaigns through nationwide television network stations, cable television, radio, print and various efforts of public relation agencies; Provided Magazine Development Group with marketplace surveys, consumer trends, competitive trends and categorical surveys designed to meet the needs of new product development. Executive Assistant/Associate Business Manager, ICD(CMG) – A Division of The Hearst Corporation Administered publisher contracts, comparative and competitive reports, conveyed sales information, market penetration and in general, those analyses developed by the Client Services Group to client publishers; Responsible for all personnel related matters, administered the Executive Bonus/Compensation Plan, developed and wrote the employee manual for field representatives, department heads and managers. Education: Dowling College, Oakdale, NY – B.A. Humanities Goethe Institute, Prien am Chiemsee, West Germany – Certificate of Proficiency in Language and Culture Seminars on Digital Sales offered to professionals in publishing - Ongoing Professional Licenses: New York State Certified Teacher K-12 Member of the eMarketing Association
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