PR week 1
PR week 1 PRCM 2403
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This 1 page Class Notes was uploaded by Elizabeth Gill on Wednesday December 23, 2015. The Class Notes belongs to PRCM 2403 at Auburn University taught by Lauren M. Reichart Smith in Fall 2015. Since its upload, it has received 38 views. For similar materials see Foundations of Public Relations in Journalism and Mass Communications at Auburn University.
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Date Created: 12/23/15
1. The authors suggest we need to reevaluate how we look at media history due to the fact that media history is told in a dark and depressing way. The book gives an example that the mimetic fallacy doesn’t explain why films privileged white actors over black. This paints media history in a poor light due to the fact that most people would view this as racism. In reality, the reason the films preferred white over black was due to the fact the dye couplers were not developed enough and that was not the priority of the movie industry. This is just a general example of the light that media history is seen and described in. 2. The book describes that most people are one of three opinions. There is one extreme view that the protection and safety of people is first, and that nature comes second as long as humans will not be harmed. The opposite extreme view is that nature is the basis of everything and that we cannot survive as human beings without the wellbeing of nature. The third view is one in the middle of the two. These people believe that the safety of both humans and nature is important and that we must figure out a way that protects and conserves both. 3. In the West Virginia chemical spill, they used a chemical to clean up the spill. However, the chemical used harmed the drinking water. The one view would say that another way of cleaning should be used because its harming the populations drinking water and putting people in harms way. The opposite view would say that they should continue cleaning the same way because the population can hold off on using their water for a little, while the mess is cleaned up. I would assume the middle opinion would say something similar that the human population would have to make a sacrifice for the environment in order to have a cleaner earth to live in later
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