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Week 3 Introduction to Sociology SOCI 111

by: Samantha Fore

Week 3 Introduction to Sociology SOCI 111 SOCI 111

Marketplace > Ivy Tech Community College > Sociology > SOCI 111 > Week 3 Introduction to Sociology SOCI 111
Samantha Fore
Ivy Tech Community College
GPA 4.0

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About this Document

These notes cover week 3 (chapter 3) of an introductory sociology course.
Introductory Sociology
Class Notes
SOCI 111, SOCI 101, Intro to sociology, sociology, Introduction to Sociology
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This 2 page Class Notes was uploaded by Samantha Fore on Monday December 28, 2015. The Class Notes belongs to SOCI 111 at Ivy Tech Community College taught by in Fall 2015. Since its upload, it has received 19 views. For similar materials see Introductory Sociology in Sociology at Ivy Tech Community College.

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Date Created: 12/28/15
Chapter 3­ Culture and Media  Culture­ defined as a set of beliefs, traditions, and practices  The concepts of culture has evolved over time. The oldest understanding of culture  focuses on natural environments and what is modified or created by humans.  As Europeans came into contact with non­westerners, culture evolved in terms of  differences between people, which can be views negative or positive  In the 18  and 19  centuries, a new dimension was added to the concept of culture­ the  idea that culture involved the pursuit of intellectual refinement  Material culture­ everything that is a part of our constructed environment (books, fashion, and monuments)  Nonmaterial culture­ encompasses values, beliefs, behaviors, and social norms  Cultural Relativism­ coined by Ruth Benedict in the 1930s; the idea that we should  recognize differences across cultures without passing judgment on or assigning value to  those differences  Cultural Scripts­ modes of behavior and understanding that are not universal or natural,  but that may strongly shape beliefs or concepts held by a society.  Subcultures­ a group united by sets of concepts, values, traits, and/or behavioral patterns  that distinguish it from others with the same culture or society  Values­ moral beliefs  Norms­ how values tell us to act  Socialization­ the process by which a person internalizes the values, beliefs, and norms or society and learns to function as a member of said society  Reflection theory­ culture is a projection of social structures and relationships into the  public area; Marxist version argues that cultural objects reflect the material labor and  production relationships that went into making them  Media­ only formats or vehicles that carry present or communicate info (books, pasters,  web pages, clay tablets, and radio  Hegemony­ the impact of media on culture and how people and societies shape and are  shaped by the dominant culture  Media studies open paths of investigation including: textual analysis and audience  studies, how people create media and the biases individual, how media reflect the culture  in which they exist in, and how individuals and groups use the media to change culture  Media effects are in 4 categories according to their duration and intention: short­term and deliberate, short­term and unintentional, long­term and deliberate, long­term and  unintentional  Stereotypes­ intentionally or unintentionally, subtly or overtly, the media can create or  reinforce ethic, racial, gender, religious, etc  Media ownership in the U.S. is in the hands of 6 companies; those companies affect the  information and messages communicated to the public.  The media plays a large role in the maintenance of consumerism; the belief that  happiness and fulfillment can be achieved through the possession of materials.  The globalization of media has spread American culture around the world.  Culture jamming­ one example of subverting the power of media  Soft power­ effects of culture, values, ideas on others’ behavior


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