Week 3 Introduction to Sociology SOCI 111
Week 3 Introduction to Sociology SOCI 111 SOCI 111
Ivy Tech Community College
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This 2 page Class Notes was uploaded by Samantha Fore on Monday December 28, 2015. The Class Notes belongs to SOCI 111 at Ivy Tech Community College taught by in Fall 2015. Since its upload, it has received 19 views. For similar materials see Introductory Sociology in Sociology at Ivy Tech Community College.
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Date Created: 12/28/15
Chapter 3 Culture and Media Culture defined as a set of beliefs, traditions, and practices The concepts of culture has evolved over time. The oldest understanding of culture focuses on natural environments and what is modified or created by humans. As Europeans came into contact with nonwesterners, culture evolved in terms of differences between people, which can be views negative or positive In the 18 and 19 centuries, a new dimension was added to the concept of culture the idea that culture involved the pursuit of intellectual refinement Material culture everything that is a part of our constructed environment (books, fashion, and monuments) Nonmaterial culture encompasses values, beliefs, behaviors, and social norms Cultural Relativism coined by Ruth Benedict in the 1930s; the idea that we should recognize differences across cultures without passing judgment on or assigning value to those differences Cultural Scripts modes of behavior and understanding that are not universal or natural, but that may strongly shape beliefs or concepts held by a society. Subcultures a group united by sets of concepts, values, traits, and/or behavioral patterns that distinguish it from others with the same culture or society Values moral beliefs Norms how values tell us to act Socialization the process by which a person internalizes the values, beliefs, and norms or society and learns to function as a member of said society Reflection theory culture is a projection of social structures and relationships into the public area; Marxist version argues that cultural objects reflect the material labor and production relationships that went into making them Media only formats or vehicles that carry present or communicate info (books, pasters, web pages, clay tablets, and radio Hegemony the impact of media on culture and how people and societies shape and are shaped by the dominant culture Media studies open paths of investigation including: textual analysis and audience studies, how people create media and the biases individual, how media reflect the culture in which they exist in, and how individuals and groups use the media to change culture Media effects are in 4 categories according to their duration and intention: shortterm and deliberate, shortterm and unintentional, longterm and deliberate, longterm and unintentional Stereotypes intentionally or unintentionally, subtly or overtly, the media can create or reinforce ethic, racial, gender, religious, etc Media ownership in the U.S. is in the hands of 6 companies; those companies affect the information and messages communicated to the public. The media plays a large role in the maintenance of consumerism; the belief that happiness and fulfillment can be achieved through the possession of materials. The globalization of media has spread American culture around the world. Culture jamming one example of subverting the power of media Soft power effects of culture, values, ideas on others’ behavior
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