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CIS 105 Chapt. 10 Notes

by: Brigette Maggio

CIS 105 Chapt. 10 Notes CIS 105

Brigette Maggio
GPA 3.9

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About this Document

These notes cover CIS 105 Chapt. 10.
Computer Appls&Info Technology
Wood, McCarthy
Class Notes
CIS 105
25 ?




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This 3 page Class Notes was uploaded by Brigette Maggio on Monday January 4, 2016. The Class Notes belongs to CIS 105 at Arizona State University taught by Wood, McCarthy in Fall 2015. Since its upload, it has received 46 views. For similar materials see Computer Appls&Info Technology in Computer Information Systems at Arizona State University.

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Date Created: 01/04/16
CIS 105­ 11/3/15 McCarthy­ Chapter 10 Websites ­If you start a business, how do you know what constitutes a good website? A bad one can have a profound effect.  ­Never visit a website. A website visits you. ­Business Website Alternatives  • • • • •  • *­ is browser­based *­get a middle­ware software (FTP) ­Blogs were originally called “Web Logs” maintained by an individual. In business, blogs can  serve to bolster a business’ interests and create more visits to its website.  ­even if a website is good­looking, it doesn’t mean it works well Early Website Technology In the 70s and 80s, only computer enthusiast and academicians  used the Internet.  *­It wasn’t until Tim BernersLee invented Hypertext Markup Language in 1990 that  allowed the World Wide Web to exist.  *­he invented Hypertext Markup Language (HTML)  ­Websites could have used other languages beside HTML like Microsoft Word, but not  all computers can read Word. HTML is used because it is standard and platform neutral.  *­he invented platform neutral language (layout format­ not really a language) ­started in 1969 at UCLA ­1969­1990 no one knew about  ­Websites are hosted on web servers. ­Hypertext Markup Language (HTML) Elements Hypertext is the text on a computer that leads a user to related information while markup language refers to the computer programming.  ­under view­­­> source  ­google has to find it  *­meta tags­(description)­describes the makeup­ represents additional pieces of info.  about the page’s author, description, and keywords *­SEO (Search Operation Engine): formula to find right things so google can find it ­better html more likely to be found *­Meta Keywords: there were only two keywords, separated by a comma  ­HTML is represented by elements enclosed by (Brackets)  ­black­balled: if you get black­balled by google, they don’t even list you anymore ­this happened to J.C.Penny’s (Christmas catalog) ­if your website is not on a mobile device enable, then they won’t acknowledge it anymore ­style on a website: CSS (Cascading Style Sheet) *­pictures on the internet either jpeg or gif (graphical image file) *­images have DPI (Dots Per Inch)­ loads faster Web Styles Styles: Static and Dynamic  ­Static websites rarely change and are the easiest to build. These sites often look like well laid­ out brochures and encourage their user to call or email. (Sometimes referred to as “brochure  websites”. (doesn’t change­ is like a brochure) ­Dynamic websites generate a web page from a server. is considered a dynamic website. Facebook receives a request and generates a webpage on their server based on the  user and then sends it to the client. *­every time facebook loads (it’s called a dynamic site) *­in cache (history) everything that comes to you on the internet, if you don’t clear it Web Categories •Personal •Governmental •Intranet  Types of Websites •Search Engine •Content •Corporate •Commerce •Directory •Employment  •Gaming •News •Personal •School •Video Sharing *Website Online Software (Important Slide/ Section) ­Relative to other computer programs, Hypertext Markup Language is NOT all that  powerful.  ­must have access for $500 (called a Fat Client­ takes up a ton of space) ­Fat Clients, for instance a robust networked database with rich functionality are  typically distributed poorly. (Relative to distributing on the Internet.) ­Problems: takes up a lot of space & can’t use at home (distribution is terrible) ­Thin Clients are systems that use browsers as front­ends with Hypertext Markup  Language but are distributed throughout the Internet. (only do half of what the Fat Client will do)  ( is a thin client)  ­Which is better, a Fat Client or a Thin Client? *­Was AOL a thin client or fat client? It was a fat client, because you had to download it all.  Online Advertising  ­Search Engines offer its user results called SERPs (Search Engine Results Page).  SERPs are listings of hits in response to a keyword query.  Social Network Advertising can place ads for the demographic they feel best suited for their product and services. (Contextual Advertising)  Banner Advertising is .JPG or .GIF image embedded into a web page that attracts  traffic to the website of the advertiser. *•Cost Per Click (CPC) •Cost Per Thousand impressions (CPM) •Cost Per Actions  (CPA)


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